{"id":6162,"date":"2025-04-23T09:19:50","date_gmt":"2025-04-23T09:19:50","guid":{"rendered":"https:\/\/cartcoders.com\/blog\/?p=6162"},"modified":"2025-07-09T08:23:27","modified_gmt":"2025-07-09T08:23:27","slug":"what-is-klaviyo-for-ecommerce","status":"publish","type":"post","link":"https:\/\/cartcoders.com\/blog\/ecommerce\/what-is-klaviyo-for-ecommerce\/","title":{"rendered":"What Is Klaviyo and Why Do You Need It for Your eCommerce Store?"},"content":{"rendered":"\n<p><a href=\"https:\/\/cartcoders.com\/blog\/ecommerce\/how-to-start-ecommerce-business\/\">Running an eCommerce store<\/a> isn\u2019t just about having great products. It\u2019s about how you connect with people \u2014 when they <strong>browse, buy, abandon a cart, or leave a review<\/strong>. That connection comes down to communication. And Klaviyo helps you manage that, all from one place.<\/p>\n\n\n\n<p>If your goal is to <strong>nurture your existing customers<\/strong> and increase their <strong>lifetime value<\/strong> through owned channels, then a platform like Klaviyo is purpose-built for that strategy.<\/p>\n\n\n\n<p>However, if you also need to <strong>proactively acquire new B2B or wholesale partners<\/strong>, your focus shifts to <strong>cold outreach<\/strong>, where specialized platforms like <a href=\"https:\/\/www.mailgo.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mailgo<\/a> are designed to manage the <strong>unique challenges of deliverability<\/strong> and <strong>prospecting automation<\/strong>.<\/p>\n\n\n\n<p>This guide breaks down <strong>what Klaviyo is<\/strong>, <strong>what it does<\/strong>, and <strong>how it fits into your store\u2019s growth strategy<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>    <div class=\"cc-blog-banner-three\">\n        <div class=\"cc-blog-banner-three-content\">\n            <h3 class=\"heading\">Smarter Marketing Starts with Klaviyo<\/h3>\n            <p class=\"content\">Unlock your store\u2019s potential with data-powered messaging that truly connects with your customers.<\/p>\n<link href=\"https:\/\/assets.calendly.com\/assets\/external\/widget.css\" rel=\"stylesheet\">\n<script src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" type=\"text\/javascript\" async><\/script>\n            <button type=\"button\" class=\"button\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/contact-4cu\/30min'});return false;\"> Schedule a Call                <img decoding=\"async\" src=\"https:\/\/cartcoders.com\/blog\/wp-content\/uploads\/2025\/01\/cc-blog-banne-one-button-img.webp\" class=\"arrow-icon\"><\/button>\n\n\n            <img decoding=\"async\" src=\"https:\/\/cartcoders.com\/blog\/wp-content\/uploads\/2025\/01\/cc-blog-banne-three-decoration.webp\" class=\"cc-blog-banner-three-decoration\">\n        <\/div>\n\n        <div class=\"cc-blog-banner-three-right-img\">\n            <img decoding=\"async\" src=\"https:\/\/cartcoders.com\/blog\/wp-content\/uploads\/2025\/01\/cc-blog-banne-three-right.webp\" alt=\"right image\">\n        <\/div>\n    <\/div>\n\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is Klaviyo?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"564\" src=\"https:\/\/cartcoders.com\/blog\/wp-content\/uploads\/2025\/04\/What-Is-Klaviyo.webp\" alt=\"What Is Klaviyo\" class=\"wp-image-6166\" srcset=\"https:\/\/cartcoders.com\/blog\/wp-content\/uploads\/2025\/04\/What-Is-Klaviyo.webp 950w, https:\/\/cartcoders.com\/blog\/wp-content\/uploads\/2025\/04\/What-Is-Klaviyo-300x178.webp 300w, https:\/\/cartcoders.com\/blog\/wp-content\/uploads\/2025\/04\/What-Is-Klaviyo-768x456.webp 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/figure>\n\n\n\n<p>Klaviyo is a <strong>marketing platform designed for eCommerce brands<\/strong>. If you&#8217;re running your store on Shopify, it can <strong>connect easily with your existing setup<\/strong>, including tools built specifically for<a href=\"https:\/\/cartcoders.com\/klaviyo-shopify-integration.php\"> <\/a><a href=\"https:\/\/cartcoders.com\/klaviyo-shopify-integration.php\">Shopify-Klaviyo integration<\/a>.<\/p>\n\n\n\n<p>It helps you <strong>communicate with customers through email and SMS<\/strong> in a way that feels personal, not spammy.<\/p>\n\n\n\n<p>It works by <strong>syncing with your store<\/strong> (Shopify, WooCommerce, BigCommerce, and others) and <strong>collecting customer data<\/strong> \u2014 what they viewed, what they bought, and what they clicked.<\/p>\n\n\n\n<p>That data powers <strong>automated messages<\/strong> and <strong>campaigns <\/strong>that feel timely and relevant.<\/p>\n\n\n\n<p>Think of it as your <strong>control center for customer communication<\/strong>. Unlike general email platforms, Klaviyo is built to <strong>work directly with your store\u2019s data from day one<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Do eCommerce Stores Use Klaviyo?<\/strong><\/h2>\n\n\n\n<p>Because it drives <strong>revenue through owned marketing channels<\/strong>. Here\u2019s the short version:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You <strong>don\u2019t <\/strong>need to <strong>pay per click<\/strong>.<\/li>\n\n\n\n<li>You <strong>don\u2019t rely on algorithms<\/strong>.<\/li>\n\n\n\n<li>You <strong>talk directly to people<\/strong> who already know your brand.<\/li>\n<\/ul>\n\n\n\n<p>Klaviyo makes that communication smarter and easier.<\/p>\n\n\n\n<p>Let\u2019s look at what sets it apart. Much of this connects directly with how your eCommerce store is built, especially if you&#8217;re already working with a <a href=\"https:\/\/cartcoders.com\/shopify-development-services.php\">Shopify development service<\/a> provider.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Features That Make Klaviyo Useful<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"564\" src=\"https:\/\/cartcoders.com\/blog\/wp-content\/uploads\/2025\/04\/Key-Features-That-Make-Klaviyo-Useful.webp\" alt=\"Key Features That Make Klaviyo Useful\" class=\"wp-image-6167\" srcset=\"https:\/\/cartcoders.com\/blog\/wp-content\/uploads\/2025\/04\/Key-Features-That-Make-Klaviyo-Useful.webp 950w, https:\/\/cartcoders.com\/blog\/wp-content\/uploads\/2025\/04\/Key-Features-That-Make-Klaviyo-Useful-300x178.webp 300w, https:\/\/cartcoders.com\/blog\/wp-content\/uploads\/2025\/04\/Key-Features-That-Make-Klaviyo-Useful-768x456.webp 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/figure>\n\n\n\n<p>Klaviyo offers a <strong>long list of tools<\/strong>, but the core strengths fall into <strong>five main areas<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Email Automation<\/strong><\/h3>\n\n\n\n<p>You can <strong>set up flows<\/strong> (automated email sequences) triggered by actions like cart abandonment or new signups \u2014 all tied closely with your <strong>Shopify backend<\/strong> if you&#8217;ve already done some<a href=\"https:\/\/cartcoders.com\/shopify-store-customization.php\"> <\/a><a href=\"https:\/\/cartcoders.com\/shopify-store-customization.php\">store customization<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cart abandonment<\/li>\n\n\n\n<li>Post-purchase follow-ups<\/li>\n\n\n\n<li>First-time visitor signup<\/li>\n\n\n\n<li>Product viewed but not purchased<\/li>\n<\/ul>\n\n\n\n<p>These emails <strong>keep working in the background<\/strong> \u2014 <strong>no manual send required<\/strong>. You build them once and they continue reaching customers at the right moment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. SMS Marketing<\/strong><\/h3>\n\n\n\n<p>SMS is growing fast in eCommerce. <strong>Klaviyo lets you collect phone numbers<\/strong> through popups or checkout and <strong>send texts <\/strong>based on the same kinds of triggers as email.<\/p>\n\n\n\n<p><strong>You can:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send shipping updates<\/li>\n\n\n\n<li>Remind users of a sale<\/li>\n\n\n\n<li>Follow up after a purchase<\/li>\n<\/ul>\n\n\n\n<p><strong>SMS sits alongside email<\/strong> in the same dashboard, so you\u2019re <strong>not managing two separate systems<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Customer Segmentation<\/strong><\/h3>\n\n\n\n<p>Instead of <strong>blasting everyone with the same message<\/strong>, Klaviyo <strong>lets you segment your audience<\/strong>.<\/p>\n\n\n\n<p><strong>You can build segments like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customers who <strong>bought more than once<\/strong><\/li>\n\n\n\n<li>Users who <strong>haven\u2019t opened an email in 30 days<\/strong><\/li>\n\n\n\n<li>Shoppers who <strong>abandoned a cart worth over $100<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Then send messages targeted to their behavior. More <strong>relevant messaging leads to more sales<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Pre-Built Templates &amp; Drag-and-Drop Editor<\/strong><\/h3>\n\n\n\n<p>You don\u2019t need to write every email or build every design from scratch.<\/p>\n\n\n\n<p><strong>Klaviyo comes with:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Welcome series templates<\/li>\n\n\n\n<li>Holiday and promo campaigns<\/li>\n\n\n\n<li>Abandoned cart reminders<\/li>\n\n\n\n<li>Transactional email layouts<\/li>\n<\/ul>\n\n\n\n<p>You can <strong>customize them with your logo, brand colors, and tone<\/strong>. If you <strong>want full control<\/strong>, the <strong>drag-and-drop editor <\/strong>gives you that flexibility too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Data Sync With Your Store<\/strong><\/h3>\n\n\n\n<p>Klaviyo <strong>pulls in real-time data<\/strong> from your eCommerce platform \u2014 <strong>products, orders, site behavior, even reviews<\/strong> if you\u2019re using integrated apps.<\/p>\n\n\n\n<p>This data makes your automation smarter. <strong>For example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recommending products<\/strong> based on past purchases<\/li>\n\n\n\n<li><strong>Showing price drops<\/strong> for viewed items<\/li>\n\n\n\n<li><strong>Sending review requests<\/strong> based on purchase date<\/li>\n<\/ul>\n\n\n\n<p>All <strong>without exporting or uploading anything manually<\/strong>.<\/p>\n\n\n\n<p><strong>Also Read: <\/strong><a href=\"https:\/\/cartcoders.com\/blog\/shopify-integration\/shopify-oracle-integration\/\">Shopify Oracle Integration<\/a><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>     <div class=\"cc-blog-banner-two\">\n        <div class=\"cc-blog-banner-two-left-img\">\n            <img decoding=\"async\" src=\"https:\/\/cartcoders.com\/blog\/wp-content\/uploads\/2025\/01\/cc-blog-banne-two-left.webp\" alt=\"left image\">\n            <img decoding=\"async\" src=\"https:\/\/cartcoders.com\/blog\/wp-content\/uploads\/2025\/01\/cc-blog-banne-two-decoration.webp\" alt=\"decoration image\" class=\"cc-blog-banner-two-decoration-img\">\n        <\/div>\n        <div class=\"cc-blog-banner-two-content\">\n            <h3 class=\"heading\"><span>Turn Traffic into Repeat Customers<\/span><\/h3>\n            <p class=\"content\">Use Klaviyo to automate real conversations and grow customer relationships with less effort.<\/p>\n            <button type=\"button\" class=\"button form-model-button\" onclick=\"return false;\">Schedule Your Free Demo                <img decoding=\"async\" src=\"https:\/\/cartcoders.com\/blog\/wp-content\/uploads\/2025\/01\/cc-blog-banne-one-button-img.webp\" class=\"arrow-icon\"><\/button>\n        <\/div>\n    <\/div>\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Benefits of Using Klaviyo for Your eCommerce Business<\/strong><\/h2>\n\n\n\n<p>You know what Klaviyo does \u2014 now here\u2019s what that means for your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>You Build a Direct Line to Customers<\/strong><\/h3>\n\n\n\n<p>Unlike social media platforms or ad networks, your <strong>email and SMS lists are yours<\/strong>. These are people who have already shown interest. Klaviyo helps you <strong>stay in front of them in a meaningful way<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>You Recover Lost Sales<\/strong><\/h3>\n\n\n\n<p>Cart abandonment is a reality. Whether you&#8217;re <strong>running a standard eCommerce store<\/strong> or something like a<a href=\"https:\/\/cartcoders.com\/shopify-dropshipping-integration.php\"> <\/a><a href=\"https:\/\/cartcoders.com\/shopify-dropshipping-integration.php\">dropshipping model<\/a>, your business will always face the <strong>problem of cart abandonment<\/strong>.<\/p>\n\n\n\n<p>With Klaviyo, you can <strong>bring people back with an automated email or SMS<\/strong> that reminds them of what they left behind \u2014 sometimes with a <strong>discount, sometimes just with a nudge<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>You Increase Repeat Orders<\/strong><\/h3>\n\n\n\n<p><strong>Post-purchase flows allow you to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Say thanks<\/li>\n\n\n\n<li>Recommend related products<\/li>\n\n\n\n<li>Ask for feedback<\/li>\n\n\n\n<li>Offer a reorder link<\/li>\n<\/ul>\n\n\n\n<p>These follow-ups often lead to second (and third) purchases, especially when timed right.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>You Spend Less on Paid Ads<\/strong><\/h3>\n\n\n\n<p><strong>Retargeting cold traffic<\/strong> through ads costs money. Talking to existing customers doesn\u2019t. If you\u2019re collecting emails and numbers, you <strong>don\u2019t need to spend as much chasing clicks<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Is Klaviyo Right for You?<\/strong><\/h2>\n\n\n\n<p>Here\u2019s how to tell if Klaviyo fits your store.<\/p>\n\n\n\n<p>\u2705 You have a <strong>steady stream of site traffic or customers<\/strong>.<br>\u2705 You use a <strong>platform like Shopify, WooCommerce, or BigCommerce<\/strong>.<br>\u2705 You <strong>want to do more with email and SMS<\/strong> but need better tools to manage it.<br>\u2705 You\u2019re <strong>tired of writing every email manually<\/strong> or <strong>guessing what to send next<\/strong>.<\/p>\n\n\n\n<p>If that sounds like you, <strong>Klaviyo can be a smart investment<\/strong>, especially as your store grows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Klaviyo Pricing Works?<\/strong><\/h2>\n\n\n\n<p>Klaviyo\u2019s pricing is <strong>based on the number of contacts you have<\/strong>. <strong>Email <\/strong>and <strong>SMS <\/strong>are <strong>billed separately<\/strong>.<\/p>\n\n\n\n<p>There\u2019s a <strong>free plan for stores with fewer than 500 contacts<\/strong>. After that, the <strong>cost scales with your list<\/strong> size.<\/p>\n\n\n\n<p>You <strong>only pay for active profiles<\/strong> \u2014 people who <strong>recently interacted with your brand<\/strong>. If someone <strong>hasn\u2019t opened your emails in months, they don\u2019t count toward your bill<\/strong>.<\/p>\n\n\n\n<p>There\u2019s <strong>no long-term contract<\/strong>, and you can <strong>upgrade or downgrade anytime<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Common Klaviyo Workflows to Set Up First<\/strong><\/h2>\n\n\n\n<p>Here are the <strong>essential automations<\/strong> most stores should start with:<\/p>\n\n\n\n<p><strong>\ud83d\udcac Welcome Flow<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trigger:<\/strong> Someone signs up for your email list.<\/li>\n\n\n\n<li><strong>Purpose:<\/strong> Introduce your brand and highlight bestsellers.<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\uded2 Abandoned Cart<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trigger:<\/strong> Someone adds products to the cart but doesn\u2019t buy.<\/li>\n\n\n\n<li><strong>Purpose:<\/strong> Remind them and bring them back.<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udce6 Post-Purchase<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trigger:<\/strong> Order is placed.<\/li>\n\n\n\n<li><strong>Purpose:<\/strong> Say thanks, suggest more products, or ask for a review.<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udecd\ufe0f Win-Back Series<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trigger:<\/strong> Customer hasn\u2019t purchased in 60\u201390 days.<\/li>\n\n\n\n<li><strong>Purpose:<\/strong> Reconnect with a time-limited offer or fresh product picks.<\/li>\n<\/ul>\n\n\n\n<p><strong>Check out this blog if you are <\/strong><a href=\"https:\/\/cartcoders.com\/blog\/shopify-apps\/planning-perfect-shopify-store\/\">planning the perfect Shopify store<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Klaviyo vs Other Email Platforms<\/strong><\/h2>\n\n\n\n<p>If you\u2019ve used tools like <strong>Mailchimp <\/strong>or <strong>Constant Contact<\/strong>, you\u2019ll notice a difference.<\/p>\n\n\n\n<p><strong>Mailchimp <\/strong>is solid for general email. But it\u2019s <strong>not built for eCommerce<\/strong>. You often need workarounds to sync store data or build smart automations.<\/p>\n\n\n\n<p><strong>Klaviyo <\/strong>is made for <strong>product-based businesses<\/strong>. Every feature is tied to how people shop. That makes it <strong>easier to create meaningful interactions<\/strong>, without relying on your memory or guesswork.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get Started with Klaviyo &#8211; Contact CartCoders!<\/strong><\/h2>\n\n\n\n<p>If you want to <strong>add Klaviyo to your eCommerce strategy<\/strong>, you need a setup that matches your brand and goals.<\/p>\n\n\n\n<p>At <a href=\"https:\/\/cartcoders.com\/\">CartCoders<\/a>, we help store owners:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set up Klaviyo from scratch and connect it with their existing eCommerce stack<\/strong> \u2014 whether it&#8217;s part of a full build or<a href=\"https:\/\/cartcoders.com\/shopify-support-maintenance-upgradation.php\"> <\/a><a href=\"https:\/\/cartcoders.com\/shopify-support-maintenance-upgradation.php\">ongoing Shopify support<\/a>.<\/li>\n\n\n\n<li><strong>Integrate it with Shopify, WooCommerce, or BigCommerce<\/strong><\/li>\n\n\n\n<li><strong>Design email and SMS automations<\/strong> tailored to your products<\/li>\n\n\n\n<li><strong>Create branded templates<\/strong> that match your store<\/li>\n\n\n\n<li><strong>Troubleshoot deliverability<\/strong>, <strong>segmentation<\/strong>, and <strong>syncing issues<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Whether you&#8217;re <strong>launching your first campaign<\/strong> or <strong>improving an underperforming setup<\/strong>, we can help you do it right.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h4>\n\n\n\n<p>Klaviyo gives <strong>eCommerce brands a smarter way to connect with customers<\/strong>. It\u2019s not about sending more emails \u2014 it\u2019s about <strong>sending the right ones<\/strong>, <strong>at the right time<\/strong>, <strong>to the right people<\/strong>.<\/p>\n\n\n\n<p>If you want to <strong>build stronger customer relationships<\/strong> and <strong>drive sales<\/strong> without relying on paid ads alone, it\u2019s time to take your email and SMS strategy seriously.<\/p>\n\n\n\n<p><a href=\"https:\/\/cartcoders.com\/contact-us.php\">Contact CartCoders<\/a> today, because we are here to help you <strong>get started with Klaviyo<\/strong> \u2014 and get more from your store.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running an eCommerce store isn\u2019t just about having great products. It\u2019s about how you connect with people \u2014 when they browse, buy, abandon a cart,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[43],"tags":[],"class_list":["post-6162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Klaviyo and Why It Matters for eCommerce Stores<\/title>\n<meta name=\"description\" content=\"Klaviyo helps eCommerce stores send smarter email and SMS messages using store data. See how it supports better customer communication and retention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cartcoders.com\/blog\/ecommerce\/what-is-klaviyo-for-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Klaviyo and Why It Matters for eCommerce Stores\" \/>\n<meta property=\"og:description\" content=\"Klaviyo helps eCommerce stores send smarter email and SMS messages using store data. 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