We have increased the conversion by 35% for Underrated Club

Angles90

Angles90 detail image

Client Background

The Angles90 founder invented a patented training grip designed to make standard exercises more effective for athletes and fitness enthusiasts. The product was new to most buyers, and the brand needed a Shopify store that could explain how it worked and convert visitors fast.

Quick Project Snapshot

Industry

Fitness Equipment

Platform

Shopify

Services

Store Setup, Theme Customization, Multi-Currency Support

Timeline

6 weeks

Result

Video-led PDPs and a global-ready storefront

Tech Stack Used

Shopify, Liquid, Video embed integration, Multi-currency app, HTML, CSS, JavaScript

Challenge

  • The product was new and needed a clear visual explanation
  • Video demos were the most effective way to show how it worked
  • Multiple product variants need a clean display
  • The buyer base was global, so multi-currency support was a must
  • Product pages needed to drive action without overwhelming visitors
Angles90 detail image

Approach

We started with a discovery and audit phase to understand the product, the sales process, and the target audience in order to plan the storefront effectively. Our team then designed a video-led product page layout with a clear how-it-works flow that could communicate the patented grip's benefits at a glance. Shopify development involved customizing the theme to support embedded video demos and clean multi-variant display. We completed the build by setting up multi-currency support and international shipping rules, followed by full QA before launch.

Angles90 detail image
Angles90 detail image

Solution Delivered

We built a focused Shopify store where every product page leads with a video. The homepage explains the product through short demos. Variant selection is clean and quick. Multi-currency and shipping rules were configured for global buyers.

Angles90 detail image

Key Features

Video-first product pages
How-it-works homepage section
Clean variant selection
Multi-currency support
Athlete testimonial section
Fast and mobile-friendly checkout

Results

92%Stronger conversion from cold paid traffic
86%Lower bounce rate on product pages
72%International order volume growth
89%Smoother first-time buyer experience

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