Free CRO audit tool for Shopify

Spot Conversion Issues with a Shopify CRO Audit Tool

Paste any product page URL. We run up to 48 conversion checks on mobile and desktop, score the page out of 100, and rank the fixes by priority.

Audit depth

We scan the public page you submit. No password or Shopify admin access is needed.

  • No signup required
  • Works with Shopify, WooCommerce and custom stores
  • Compatible with mobile & desktop

How the Shopify CRO Audit Tool Works

Score your product page and get ranked fixes in 2 minutes

  1. Paste a Product URL

    Drop in any live product page from your store. No login, no app install, no signup to see your score.

  2. Choose Audit Depth

    Pick 16, 33 or 48 checkpoints depending on how deep you want to go. A quick scan takes about 45 seconds; the full run takes about 2 minutes.

  3. Get Your Score and Ranked Fixes

    See your score out of 100, a breakdown across all the categories, and a list of fixes ranked by priority.

What Our Shopify CRO Audit Checks

Every checkpoint is a yes-or-no question about your product page, tested on both mobile and desktop. Here is what each category looks at, with an example check from each.

Product Information & Description

Checks whether the page answers the questions a shopper asks before buying: what it is, who it is for, and why it is better.

Product Images & Visual Experience

Looks at image count, quality, zoom, and whether shoppers can see the product in context.

Pricing, Discounts & Offers

Checks how clearly price, discounts, and value are shown.

Add-to-Cart CTA & Purchase Experience

Reviews the add-to-cart button, variant selection and the path from page to cart.

Shipping, Delivery & Returns

Checks whether cost, timing, and the returns policy are clear before checkout.

Trust Signals & Social Proof

Looks at reviews, guarantees, and security cues near the buy button.

Mobile UX & Usability

Tap targets, sticky actions, hierarchy, and small-screen usability.

Cross-Selling & Upselling

Relevant bundles, related products, and useful product add-ons.

Analytics & Conversion Tracking

Product-view and add-to-cart signals needed for reliable measurement.

What you get

A Scored Report with Clear Priorities and Practical Fixes

Get your product page score out of 100, a breakdown across all categories, and a prioritized list of fixes, each marked Critical or Improve.

Good
Product Information & Description62
Product Images & Visual Experience61
Pricing, Discounts & Offers78
Add-to-Cart CTA & Purchase Experience89
Shipping, Delivery & Returns69
Trust Signals & Social Proof67
A real report, with a score, category breakdown and ranked fixes.
  1. #1CriticalImprove

    Is the product price prominently displayed?

  2. #2CriticalImprove

    Is the product page easy to use on mobile?

What Happens After Your Score?

Your score gives you a snapshot of your store’s conversion health. Use the results to spot friction, prioritize improvements, and decide what to review next.

  • Spot key conversion blockers: See which parts of your store may be making it harder for shoppers to buy.

  • Prioritize your next steps: Get a focused list of improvements, ordered by potential impact.

  • Review the shopping journey: Identify friction across product pages, cart, and checkout.

  • Track changes over time: Compare future results with your starting score to see what has improved.

Questions Before You Run the Audit

Is it really free?

Yes. The tool is free and stays free. There is no trial, no card and no paid tier.

Do I need to share my Shopify admin?

No. The tool only reads the public product page you paste in. It never connects to your store, your admin or your analytics.

How accurate is the audit?

The score comes from rule-based checks run against the live page, not from your store data. It tells you what is missing or weak on the page, not your actual conversion rate. For numbers specific to your store, request a full CRO audit.

Does it work on Shopify Plus, WooCommerce or headless stores?

Yes. The checks run on any public product page, so Shopify Plus, WooCommerce and headless builds all work. The fix recommendations are written with Shopify in mind.

What's the difference between this and a full CRO audit?

This tool checks one product page against up to 48 rules. A full CRO audit from CartCoders covers your whole funnel: homepage, collection pages, product pages, cart, checkout, analytics and A/B test opportunities, using your real store data. Request a Full CRO Audit

How often should I re-run it?

Re-run it after every meaningful change to a product page, and at least once a quarter. Before any major sales period, re-check your top 5 product pages.

Find What's Costing You Sales

Paste a product page URL and get your score out of 100 in 2 minutes. Free, no signup.

Run My Free Audit