We have increased the conversion by 35% for Underrated Club

Beef Jerky

Beef Jerky detail image

Client Background

The Final Frontier Beef Jerky brand has been selling small-batch flavors for over three decades. Their customer base had grown, but the old platform was slowing them down. They needed to move to Shopify without losing sales, customer data, or hard-earned SEO rankings.

Quick Project Snapshot

Industry

Food and Beverage

Platform

Shopify

Services

Migration, Theme Setup, App Configuration, SEO Mapping

Timeline

8 weeks

Result

Smooth migration with no downtime or SEO impact

Tech Stack Used

Shopify, Liquid, Migration tools, Recharge Subscriptions, Age verification app, SEO redirect manager

Challenge

  • The old platform held years of customer and order history that needed preserving
  • SEO rankings had been built over years and could not drop
  • Site speed was hurting conversions on the existing setup
  • The old checkout flow was outdated and slow
  • Third-party apps needed to be replaced with Shopify-friendly equivalents
Beef Jerky detail image

Approach

We started with a migration audit to map all products, customers, orders, and URL structures for a clean transfer to Shopify. Our UX and design team planned a new Shopify theme that respected the brand's 30-year heritage while improving the browsing experience. Development involved setting up the new theme and migrating all content during a controlled window, with subscriptions, age verification, and shipping apps configured for day-one readiness. SEO redirects were verified and the store was launched with zero downtime.

Beef Jerky detail image
Beef Jerky detail image

Solution Delivered

We completed a full Shopify migration with every product, customer, and order brought over cleanly. SEO equity was preserved through detailed 301 redirect mapping. A new Shopify theme was built to match the brand's heritage feel. Apps were reconfigured to support subscriptions, age verification, and complex shipping rules.

Beef Jerky detail image

Key Features

Full data migration with no loss
301 redirects for every old URL
Subscription product setup
Age verification at checkout
Faster mobile-friendly product pages
Clean checkout experience

Results

100%No measurable drop in organic search traffic
92%Boost in page load times across the site
96%Improved checkout completion
95%Easier internal store management for the team

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