Bella and Bloom

Challenge

• PSD designs needed a clean conversion to Shopify
• Default product pages did not support zoom or detail viewing
• The image gallery felt flat and unengaging
• Buyers had too many fabric and detail questions in support tickets
• The mobile PDP needed a clean and intuitive layout

Approach

We started by studying the PSD files and customer feedback to identify the key gaps in the product detail pages. Our team then planned a PDP layout focused on high-quality imagery, zoom capabilities, and clearly structured product details. Development involved building a custom Shopify theme that highlighted the product catalog with advanced filtering and swatch-based variant selection. Post-development, we tested the full shopping journey across devices to ensure a seamless experience before going live.

Solution Delivered

We built a custom Shopify theme with product detail as the centerpiece. Each product page supports zoom-on-hover and tap-to-zoom on mobile. The image gallery shows multiple angles cleanly. Fabric and detail information sit where customers expect it. The mobile PDP is treated as the primary view.

Key Features