Caprilina

Client Background

Caprilina is a lifestyle and fashion brand with a strong social media following. The team wanted their Shopify store to feel like a natural continuation of Instagram, where buyers could shop the same outfits they saw on social channels.

Quick Project Snapshot

Industry

Fashion / Lifestyle

Platform

Shopify

Services

Custom Theme, Social Integration, Shop the Look, Notifications

Timeline

7 weeks

Result

Social-first shopping experience with real-time stock alerts

Tech Stack Used

Shopify, Liquid, Instagram Basic Display API, Push notification integration, JavaScript, HTML, CSS

Challenge

Instagram feed needed to flow into the Shopify store
Shop the Look had to map outfits to product collections clearly
Customers wanted real-time alerts on stock and restocks
Mobile experience had to feel social-first
PSD designs needed faithful conversion

Approach

We started with a discovery and audit phase to study the brand's social presence and identify gaps in the current store setup. Our team then designed an Instagram-style browsing flow with Shop the Look integration mapped to the product catalog. Development focused on converting the PSD design to a custom Shopify theme with social integration built in, including Shop the Look logic and real-time notification flows. Final QA ensured the social shopping experience felt smooth on mobile before launch.

Solution Delivered

We built a custom Shopify theme with an integrated Instagram feed on the homepage, Shop the Look mapping that turns lifestyle photos into shoppable products, real-time stock notifications, and a mobile-first design. Visitors who came from Instagram could keep shopping the same way they browsed.

Key Features

Live Instagram feed on the homepage

Shop the Look mapping

Real-time low stock and restock notifications

Mobile-first social browsing

Custom PDP layouts

Branded checkout flow

Results

82%Improved engagement from social traffic

76%Increased average order value through outfit-based shopping

98%Recovered missed sales due to restock alerts

97%Faster mobile shopping sessions