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Happily Chic

Happily Chic detail image

Client Background

HappilyChic is a fashion brand selling trend-led apparel. The team wanted a Shopify Plus store with strong visual appeal, fast loading times, and a layout that worked on every device. The old setup was slow and cluttered.

Quick Project Snapshot

Industry

Fashion

Platform

Shopify Plus

Services

Sketch to Shopify Plus, Custom Theme, Mobile-First Build

Timeline

10 weeks

Result

Fast, fashion-ready storefront with strong mobile metrics

Tech Stack Used

Shopify Plus, Liquid, Sketch design system, Image CDN, JavaScript, Lazy loading library

Challenge

  • Sketch designs needed faithful conversion to Shopify Plus
  • Mobile performance was weak on the previous setup
  • Navigation felt cluttered and confusing
  • Product images loaded slowly
  • Category browsing felt overwhelming
Happily Chic detail image

Approach

We started with a discovery phase to review the brand's design direction, product catalog, and performance expectations on Shopify Plus. Our team planned the store architecture around speed optimization, with image compression, lazy loading, and clean theme code as core priorities. Development focused on building a fast, visually polished storefront with intuitive navigation and smooth filtering for fashion browsing. Full performance and cross-device QA was completed before the store went live.

Happily Chic detail image
Happily Chic detail image

Solution Delivered

We built a custom Shopify Plus theme converted from Sketch. Mobile responsiveness was rebuilt from scratch. Navigation got simpler. Product images were optimized for fast load. Category pages were restructured for easier browsing. The whole store loads fast and feels current.

Happily Chic detail image

Key Features

Sketch-matched custom theme
Mobile-first responsive design
Simplified navigation
Optimized image delivery
Restructured category pages
Fast checkout flow

Results

82%Improved checkout process
95%Increase in mobile performance and navigation
80%Boost in customer engagement
92%Simplified checkout process

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