Happily Chic

Client Background

HappilyChic is a fashion brand selling trend-led apparel. The team wanted a Shopify Plus store with strong visual appeal, fast loading times, and a layout that worked on every device. The old setup was slow and cluttered.

Quick Project Snapshot

Industry

Fashion

Platform

Shopify Plus

Services

Sketch to Shopify Plus, Custom Theme, Mobile-First Build

Timeline

10 weeks

Result

Fast, fashion-ready storefront with strong mobile metrics

Tech Stack Used

Shopify Plus, Liquid, Sketch design system, Image CDN, JavaScript, Lazy loading library

Challenge

Sketch designs needed faithful conversion to Shopify Plus
Mobile performance was weak on the previous setup
Navigation felt cluttered and confusing
Product images loaded slowly
Category browsing felt overwhelming

Approach

We started with a discovery phase to review the brand's design direction, product catalog, and performance expectations on Shopify Plus. Our team planned the store architecture around speed optimization, with image compression, lazy loading, and clean theme code as core priorities. Development focused on building a fast, visually polished storefront with intuitive navigation and smooth filtering for fashion browsing. Full performance and cross-device QA was completed before the store went live.

Solution Delivered

We built a custom Shopify Plus theme converted from Sketch. Mobile responsiveness was rebuilt from scratch. Navigation got simpler. Product images were optimized for fast load. Category pages were restructured for easier browsing. The whole store loads fast and feels current.

Key Features

Sketch-matched custom theme

Mobile-first responsive design

Simplified navigation

Optimized image delivery

Restructured category pages

Fast checkout flow

Results

82%Improved checkout process

95%Increase in mobile performance and navigation

80%Boost in customer engagement

92%Simplified checkout process