House of Lilac

Client Background

House of Lilac wanted to grow its online presence with a premium Shopify Plus store. The team needed product pages that supported gift-buying flows and a design that matched the high-end nature of the brand.

Quick Project Snapshot

Industry

Lifestyle / Home Goods

Platform

Shopify Plus

Services

Custom Theme, PDP Customization, Gift Messaging

Timeline

8 weeks

Result

Premium storefront with gift-friendly PDPs and strong AOV growth

Tech Stack Used

Shopify Plus, Liquid, Custom apps, JavaScript, Mobile-first CSS

Challenge

Default PDP did not support gift messaging
Product pages felt generic for a premium brand
Repeat purchase flows were weak
Mobile experience needed real work
Brand storytelling was not coming through

Approach

We started by studying the brand's existing customer data, loyalty patterns, and design assets to plan a store built for retention. Our team designed a Shopify Plus theme with repeat-buyer features at the core, including loyalty rewards, easy reorder flows, and personalized product recommendations. Development involved building the custom storefront alongside app integrations for loyalty, subscriptions, and post-purchase upsells. The complete customer journey was tested before going live.

Solution Delivered

We built a custom Shopify Plus store with enhanced product pages, gift message support at checkout, themed seasonal sections, and a layout designed to drive repeat purchases. Mobile is treated as the primary view. The whole experience feels premium and gift-ready.

Key Features

Custom PDPs with gift message option

Themed seasonal sections

Retention-focused product pages

Mobile-first layout

Premium typography and visuals

Custom cart drawer experience

Results

78%Increase in online sales

86%Improved user experience score

79%Boost in average order value

90%increase repeat customer activity