Susanna Falken

Client Background

Susanna Falken is a lifestyle brand with a specific design vision. The team had PSD designs ready and wanted a Shopify store that brought every page to life with brand-aligned customization, not a templated build.

Quick Project Snapshot

Industry

Lifestyle

Platform

Shopify

Services

PSD to Shopify, Full Site Customization

Timeline

7 weeks

Result

Custom storefront built page by page to match the brand

Tech Stack Used

Shopify, Liquid, Custom CSS, JavaScript, HTML

Challenge

PSD designs needed a faithful Shopify conversion
Every page required custom layout work
The default Shopify features did not fit the brand voice
Mobile experience needed careful work
Animations and interactions need polishing

Approach

We started with a brand discovery session to understand Susanna Falken's voice, aesthetic, and customer base before any design work began. Our team planned a minimal, editorial layout that let the photography and tone carry the brand experience throughout. Development involved building a custom Shopify theme that matched the brand's distinct visual identity with careful typographic and spacing choices. The full store was tested across browsers and devices before going live.

Solution Delivered

We built a custom Shopify theme from the PSD designs with each page customized to match the brand voice. Homepage, collection pages, product pages, and cart all reflect the brand. Mobile is treated as the primary view, and interactions are polished throughout.

Key Features

PSD-matched custom theme

Page-by-page customization

Custom interactions and animations

Mobile-first design

Brand-aligned typography

Custom cart experience

Results

99%Brand-consistent storefront across every page

92%Smoother mobile browsing flow

72%Stronger customer brand recall

89%Faster page load with optimized code