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Buying wine is no longer limited to local stores. People now use apps like Vivino to scan wine labels, read reviews, compare prices, and buy directly online. Vivino has changed how wine lovers choose and shop for wine—and it’s a model many want to follow.
If you’re thinking of creating your wine marketplace, this guide will help you. We’ll explain how Vivino works, what features your platform needs, what tools to use, how to handle payments and legal rules, and how much it might cost to build.
Let’s start by understanding what makes Vivino such a trusted wine platform.
Vivino is one of the most popular wine apps in the world. It helps people find the right wine by using their phone to scan a label. After the scan, users see ratings, reviews, prices, and even where to buy the wine.
Here’s what makes Vivino special:
These features make the buying experience smooth and helpful. If you’re planning to build a similar platform, these are the features you should aim to include.
If you want your wine marketplace to work well, it must be easy to use for both buyers and sellers. Below are the key features your platform should include.
These features help your wine marketplace run smoothly and grow with more users over time.
To stand out from regular wine stores, your marketplace should offer extra tools that help users make better decisions. These small additions can make a big difference.
Let users take a photo of any wine bottle to see reviews, ratings, and prices instantly—just like Vivino. You can add this using image recognition tools like Google Vision or AWS Rekognition.
Help users match wines with food. For example, suggest red wine with steak or white wine with fish. This makes the buying process easier and more useful.
Show users wines they might like based on their past orders or ratings. This keeps them engaged and helps increase sales.
Display products available in the user’s region only. This avoids delivery issues and improves the user experience.
Add a fun quiz to learn about the user’s taste, then suggest wines based on the result. This adds a personal touch.
These tools can turn your marketplace into a go-to platform for wine lovers.
Before building your online wine store, it’s important to decide how your marketplace will earn money. Vivino uses a mix of models that you can also follow or modify based on your goals.
Vivino earns a small percentage each time someone buys wine through the app. You can apply this by setting a commission rate for each seller on your platform.
Sellers can pay to feature their wines in top search results or homepage banners. This gives them more visibility and gives you an extra source of income.
Vivino also redirects users to partner stores and earns money from referrals. If you don’t want to handle orders directly, you can start with this model.
With a large user base, you can also offer wine trend reports and feedback to wineries. This is optional and useful once your platform grows.
👉 Tip: You don’t have to use all these at once. Start simple—with commissions or subscriptions—and expand later as your platform grows.
Must Read: Best Shopify Themes For Wine Retailers
One of the best things about Vivino is its wine label scanner. Users just take a photo of any wine bottle, and the app shows all the details—like name, ratings, reviews, and price.
If you want to add a similar feature to your platform, here’s what you need to know:
You don’t need to build it from scratch. You can use ready tools like:
You’ll also need a large and clean wine image database. Start with the most popular wines first, then grow the list over time.
A smooth checkout experience is key to running a successful wine marketplace. If users can’t pay easily or face errors, they may leave your site.
Here’s what you should include:
Selling alcohol online requires age checks. Add:
A fast and secure payment setup builds trust and helps users complete their orders without hassle.
Selling wine online comes with rules. Vivino follows them well, and your platform should too.
Key Legal Points:
👉 Tip: Always consult a local legal expert before going live.
The cost of building a wine marketplace depends on features, platform type (web or app), design needs, and development time. Here’s a rough estimate to help you plan:
Feature/Module | Estimated Cost (USD) |
UI/UX Design | $2,000 – $4,000 |
Web Development (Frontend + Backend) | $7,000 – $12,000 |
Mobile App (Android & iOS) | $6,000 – $10,000 |
Scanner Integration | $2,000 – $4,000 |
Admin Dashboard | $2,000 – $5,000 |
Seller Panel Setup | $1,500 – $3,000 |
Payment & Tax Integration | $1,000 – $2,500 |
Age Verification + Legal Tools | $800 – $2,000 |
Testing & Launch | $1,000 – $2,000 |
Total Estimated Range | $22,000 – $44,500+ |
So, if you’re planning to build a wine marketplace like Vivino with core features, mobile app support, scanner integration, and admin tools, the total development cost may range between $22,000 – $45,000.
This amount can go higher if you add custom AI features, advanced logistics tools, or plan for a multi-country launch. If you’re starting small, you can build a basic version first and expand it later.
At CartCoders, we help you create full-featured wine marketplaces—just like Vivino. Whether you want to support multiple sellers, add a label scanner, or build a mobile-friendly wine store, our team can make it happen.
What We Offer:
We don’t sell pre-made templates—we build your wine marketplace the way you want it.
👉 Ready to get started? Get a Free Quote
Building a wine marketplace like Vivino may sound complex, but with the right plan, it’s fully possible. Focus on the features that matter most—like product search, reviews, scanner tools, seller dashboards, and smooth payments.
Add legal checks to stay compliant, and design your platform to be easy for both sellers and buyers.
Vivino’s success shows there’s a strong demand for wine discovery and buying in one place. With your platform, you can tap into that same audience and offer something unique.If you want expert help with planning, design, or development, contact CartCoders.
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