Shopify as an eCommerce platform has grown immensely over the past decade. If you are a store owner on Shopify, you must already have been amazed by the vast advantages it offers over its popular competitors like - Weebly, WooCommerce/WordPress, Wix, OpenCart, etc.
There are various shopify speed optimization techniques that can be applied to speed up a Shopify site. But when we talk about optimization, at CartCoders, we focus on both desktop and mobile views of your pages. We help speed up a shopify store by working on below major aspects of your pages, to name a few:
To be very honest, in the beginning, when you are all excited to launch your web store with the shopify platform, everything works great. The pages load blazingly fast, the page transitions are smooth as the shopify site speed is at its peak. But as your business grows, you tend to add more products, ‘good looking’ themes, tools, high-resolution images, etc. - ultimately eats up all your resources and results in low or poor Shopify page speed.
According to data published by ‘think with google’, a pioneer in digital marketing research and trends:
The neural net, which had a 90% prediction accuracy, found that as page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%. Similarly, as the number of elements—text, titles, images—on a page goes from 400 to 6,000, the probability of conversion drops 95%.
People are always in a jiffy, are restless and don’t like to wait - even a blink of an eye is too much wait time for them. Understanding this fact in mind, one of the computer scientist and speed specialist at microsoft, harry shum, has said via a nytimes article:
Two hundred fifty milliseconds, either slower or faster, is close to the magic number now for competitive advantage on the web.
source: ny times
The biggest advantage to use the Shopify platform is the ability to use one of the most powerful seo (search engine optimization) tools that are available in its app store. We all know that a fully optimized website/store can help boost up your webpage’s rank in the serp (search engine result page) so that it has more visibility to your customers/buyers for increasing sales.