Your Shopify store is live. Your products are listed. Now what?
It’s time to start telling stories—and your blog is the perfect place to do that. Whether you’re sharing product tips, customer stories, or behind-the-scenes updates, a well-designed blog keeps visitors coming back.
But here’s the thing: Most Shopify blogs look like an afterthought. The layout feels off. The fonts don’t match the brand. And the content? Buried under poor design choices.
This guide will help you fix that.
We’ll walk through the key steps to design and customize your Shopify blog—without writing a single line of code. You’ll understand how to choose the right theme, adjust layout settings, improve mobile experience, and make every post feel like part of your brand.If your store has a voice, your blog is where it speaks. Let’s make it worth reading.
Your Blog Deserves the Same Attention as Your Homepage
Design Shopify blog pages that match your brand, load fast, and guide readers to action.
What Is a Shopify Blog and Why Should You Use It?
A Shopify blog is a built-in feature that lets you publish articles, news, product updates, and helpful guides right from your store.
You don’t need a separate website or any extra tools—it’s already there in your Shopify dashboard under Online Store > Blog Posts.
Many store owners skip the blog, thinking it’s just extra work. But that’s a missed chance.
A good blog can:
Help people find your store through Google
Show buyers how your product works
Answer common questions before someone asks
Share reviews, tutorials, or behind-the-scenes content
Increase the time visitors stay on your site
For example, if you sell skincare products, a post like “How to Build a Morning Routine for Oily Skin” can attract readers who later become buyers. That’s how a blog works quietly in the background—bringing in traffic and building trust.
Whether you’re a small business or a growing brand, a blog adds value without extra cost. It turns your store into more than just a catalog—it becomes a helpful space for your audience.
Best Shopify Themes for Blog Layouts
Not all Shopify themes are made equal, especially when it comes to blogging. Some themes treat the blog like a side note, while others give it the attention it deserves with better layouts, fonts, and visual balance.
When picking a theme for your store, check if the blog section includes:
A clean, readable layout
Featured images for each post
Easy-to-scan headings and spacing
Sidebar or footer areas for recent or related posts
Mobile responsiveness out of the box
Free Shopify Themes That Work Well for Blogs
Dawn – The default theme. Clean, flexible, and works well for most stores.
Craft – Designed for storytelling. Great if you plan to share behind-the-scenes content.
Sense – Has soft colors and readable text. Perfect for beauty, wellness, or personal care blogs.
Ride – A strong visual theme that looks good with product photos and bold headings.
If you’re using a paid theme, look at the blog section in the demo. Does it feel readable? Are the images spaced properly? Is there a good flow between posts and previews?
A good blog theme helps visitors focus on your words and visuals, not struggle through cluttered pages.
Tired of Boring Blog Layouts on Shopify?
Get clean formatting, better product linking, and layouts built to keep readers scrolling.
How to Set Up a Blog on Your Shopify Store?
Starting a blog on Shopify is easy—it only takes a few steps. You don’t need any plugins or third-party tools. Shopify already has a blog feature built into its dashboard.
Step-by-Step Guide to Creating Your Blog
Go to: Online Store > Blog Posts
Click: “Manage Blogs” in the top right corner
Click: “Add Blog”
Name your blog: You can call it “Blog,” “Stories,” “Tips,” or anything that fits your store
Save the blog
Once you create your blog, you can start adding posts to it. Every blog post can include:
A title and featured image
Main content with text, images, or videos
Tags to group similar posts
A product link if you want to connect a post to an item
Add Your Blog to the Main Menu
Don’t forget this step—many store owners do!
To help visitors find your blog:
Go to Online Store > Navigation
Click on “Main Menu”
Add a menu item like “Blog,” “Resources,” or “Inspiration”
Link it to the blog you just created
Now your blog is live and easy to access from your store’s main menu.
Customizing Your Shopify Blog Layout in the Theme Editor
Once your blog is set up, the next step is to shape how it looks. Shopify’s theme editor gives you easy tools to adjust the blog layout without writing any code.
You can control how your blog list page and individual posts appear, so they match your brand and offer a better reading experience.
How to Access Blog Layout Settings
Go to Online Store > Themes
Click Customize next to your current theme
In the dropdown at the top, choose Blog pages
Now you can edit the layout, font size, image size, and spacing
Things You Can Adjust
Post Layout: Choose between full-width posts or a grid layout
Featured Images: Show or hide thumbnails on the blog homepage
Post Details: Display or remove the author name and post date
Section Order: Reorder blocks like content, related posts, or newsletter signup
Intro Text: Add a short blog description at the top of the page
Even small changes—like more space between posts or a larger headline font—can make your blog easier to read and scroll.
Spend a few minutes testing different layouts. Always preview your changes on mobile and desktop to see how your readers will experience them.
Need Help With Shopify Blog Design?
At CartCoders, we assist Shopify store owners in building blogs that don’t just look good but work well. Whether you’re starting from scratch or want to clean up your current layout, our team can support you with:
Custom blog layouts built for your theme
Font, spacing, and image setup that fits your brand
Product blocks and smart linking inside posts
Fast-loading, mobile-ready blog pages
Blog styling that matches your store design
We’ve worked with brands in fashion, tech, health, beauty, and more, helping them turn basic blog pages into real brand assets.
Want your blog to keep readers scrolling and clicking? Let’s make it happen.
A blog on your Shopify store isn’t just a place for content—it’s a tool that can help you share ideas, build trust, and support your products. But for it to work, the design has to be clean, the layout easy to read, and the content easy to follow.
You don’t need a huge budget or coding skills to make that happen. Start with a theme that supports good formatting. Use Shopify’s editor to adjust fonts, colors, and spacing. Add real stories, helpful tips, and product insights that your customers want to read.
And if you ever feel stuck or want a more polished setup, the team at CartCoders is always ready to help.
Your blog can do more than you think. It just needs the right design to support it.
As the CTO at Shiv Technolabs & CartCoders, I am liable for instigating, planning, integrating, and implementing the organization's strategic orientation.
I gather the most significant tech news in addition to sharing the information I gained while serving as the CTO of Shiv Technolabs, a renowned web and mobile app development company. I am pleased to answer questions as a most valuable expert for Shiv Technolabs Private Limited and to share my experience. I offer a keen insider's perspective on technical advancements.
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