Shopify Plus maintains its position as a leading eCommerce platform choice for popular brands. As of 2025, approximately 25,000 brands utilize Shopify Plus to power their online stores, according to Shopify’s official data.
Businesses are currently shifting toward platforms that provide enhanced control while offering better speed and customizable features.
Shopify Plus is designed to support brands with rapid growth that exceeds the capabilities of the standard Shopify platform. Through its superior tools alongside enhanced support teams, Shopify Plus enables businesses to expand their operations beyond boundaries.
This article describes Shopify Plus features alongside its unique elements and essential capabilities, which explain why numerous brands choose it.
What Is Shopify Plus?
The enterprise version of regular Shopify functionality operates as Shopify Plus. The platform is readily available for businesses with substantial sales volumes requiring adaptable control systems.
While basic Shopify is great for small to medium-sized stores, Shopify Plus helps larger brands handle high traffic, fast sales, and multiple stores with ease.
It comes with better tools, custom features, and priority support. It is perfect for brands that want to sell across countries, manage multiple stores, and scale without any issues.
Shopify Plus Features
Shopify Plus comes with powerful tools that support fast-growing brands. Here’s a quick look at the core shopify plus features:
Feature
What It Does
Unlimited Staff Accounts
Lets your entire team log in without user limits
Custom Checkout
Allows design and flow changes for better customer experience
Shopify Flow Automation
Automates common tasks to save time
Script Editor
Lets you create advanced discount and shipping rules
Launchpad
Helps schedule and automate product launches and sales events
Multiple Stores
Manages several stores from one admin dashboard
Better API Access
Allows deeper app integrations and custom development
Dedicated Support
Provides 24/7 priority assistance and a Launch Engineer
Shopify Plus Benefits
Now that you know the features, let’s explore the Shopify Plus benefits that matter most to brands:
1. Saves Time
Automations, custom workflows, and bulk actions help your team complete tasks more efficiently.
2. Boosts Sales
Custom checkout and scripts allow you to run smarter promotions. This brings more revenue.
3. Grows With Your Brand
Shopify Plus is built to scale. Whether you grow in one country or globally, the platform supports your journey.
4. Improves Customer Experience
Faster sites, smoother checkouts, and clean designs make shopping easy for your customers.
5. Strong Security
You get advanced security tools and level 1 PCI compliance, keeping your store safe.
6. Easy Integration
Shopify Plus works well with ERPs, CRMs, and custom apps. You don’t need to change your whole system.
Shopify Plus Advantages for Brands
Many big brands choose Shopify Plus because it helps solve the problems that come with growth. Here are the main Shopify Plus advantages for brands:
Handles High Traffic: Whether you get 100 or 10,000 visitors a day, your store stays fast.
Smooth International Selling: Set up country-specific stores with local languages, currencies, and payment options.
Strong Backend Control: Manage orders, customers, and inventory from one place.
Custom Looks: Brands can build unique, eye-catching storefronts without limits.
Fast Time to Market: You can launch a store quickly compared to other platforms.
Lower IT Costs: You don’t need a big tech team. Shopify Plus provides all hosting services as well as software updates and security measures.
Why Do Brands Choose Shopify Plus in 2025?
The increasing popularity of Shopify Plus among brands during this year takes its roots from the following reasons:
1. Focus on Growth, Not Tech
Brands prioritize their sales and marketing functions over technical issues and use Shopify Plus to handle these matters. Shopify Plus operates the backend system, which frees businesses to concentrate on their core activities.
2. Speed and Performance
Customers won’t wait for slow websites. Shopify Plus ensures fast page loads, which keeps users engaged. Shopify Plus merchants see an average conversion rate improvement of 18% after moving from regular Shopify.
3. Easy to Use
Even with powerful tools, the platform is simple to manage. You don’t need coding skills for daily tasks.
4. Trusted by Top Brands
Many well-known brands use Shopify Plus. This builds trust for new users who want proven results. The GMV (Gross Merchandise Volume) processed by Shopify Plus stores exceeded $100 billion during 2024.
5. Mobile-First Experience
More people shop on phones. Shopify Plus stores look and work great on mobile.
6. Advanced Customization
With help from a good Shopify Plus agency, brands can build custom features that fit their needs.
The high degree of control functions as the primary factor that drives brands to move to Shopify Plus.
Final Thoughts
Fast-growing brands, as well as businesses anticipating high traffic volumes, should consider Shopify Plus as their primary option. It offers everything required for scale, speed, and success. From smoother checkouts to global selling tools, the platform covers it all.
The features and support you receive are far above those of regular Shopify plans. And with the right help from a trusted Shopify Plus agency, you can unlock its full power.
CartCoders assists businesses that intend to migrate to Shopify Plus or need to enhance their existing store operations. Our team offers comprehensive ShopifyPlusdevelopmentservices, encompassing complete customizations and implementations, as well as performance enhancement services.
Our team understands what brands require and builds solutions that drive results. Choose CartCoders as your Shopify Plus agency to build, manage, and grow your Shopify Plus store. Let’s make your online business stronger, faster, and better.
As the CTO at Shiv Technolabs & CartCoders, I am liable for instigating, planning, integrating, and implementing the organization's strategic orientation.
I gather the most significant tech news in addition to sharing the information I gained while serving as the CTO of Shiv Technolabs, a renowned web and mobile app development company. I am pleased to answer questions as a most valuable expert for Shiv Technolabs Private Limited and to share my experience. I offer a keen insider's perspective on technical advancements.
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