eCommerce
Solution
Summary: As Shopify Plus ranks first among the most preferred platforms for enormous eCommerce retailers and organizations, it offers a wide range of robust functionalities that have been specifically designed to suit rapidly expanding firms. With features like Custom theme development, B2B collaboration, unlimited staff accounts, and others, we can understand its cause of popularity.
Shopify Plus, which is an eCommerce platform for business purposes provides an option to retailers who would like to sell online, by setting up a virtual store in a blink of an eye. The retailers are able to personalize their shops by incorporating their brands’ themes alongside promotions and marketing strategies that will evoke high sales while enabling clients to enjoy a smooth flow while navigating through the eCommerce site. With custom Shopify plus development, businesses can take their customer experience and branding game to the top.
In this blog we will understand the top Shopify features for your eCommerce store in detail but before that let’s know the principal reasons to switch to Shopify.
Factors Guiding Your Decision to Upgrade to Shopify Plus
- Sales volume and Traffic: Shopify is a reliable option to enhance your performance and so if you are generating more than $800,000 in monthly sales or receiving more than 100 transactions per minute, Shopify Plus is a must-have for your business.
- Integration and Automation: Your growing business needs advanced features and functionality for your store. They constitute custom checkout, B2B selling, post-purchase upsells, and eCommerce automations, and for these you will require integration of more third-party apps and services. Shopify Plus makes it easier. Its special features include higher API call limits, exclusive access to Checkout Extensibility and Shopify Functions, and a dedicated Launchpad app for scheduling and executing campaigns, which streamline these activities to gain maximum efficiency.
- Global Expansion: When you have major expansion goals and catering to different regions and markets, then having a highly customized website is mandatory. This will help you to handle multiple languages, currencies, and tax rates. Shopify Plus allows you to create up to 20 clone stores for different regions and integrate with third-party apps and services.
- Staff and Store Management: If you need more staff accounts to run and manage your business, or if you have multiple stores to manage from one place, then there will be a need for more control and flexibility over your store settings and permissions. Shopify Plus allows you to create up to 1,000 staff accounts, assign custom roles and permissions, and manage multiple stores from a single Shopify Plus admin. Isn’t that wonderful?
Now, let’s delve deeper into leveraging the advanced Shopify features.
Top Shopify Features to Take Your Store Forward
B2B Feature
In a bid to optimize the retail sector’s channel choice, businesses are frequently collaborating with local retailers to sell their collections either through online platforms or in a traditional brick-and-mortar shop.
Shopify Plus has an appropriate B2B feature for use in situations like these. With it, wholesale buyers have access to a distinct storefront which is protected by a password. This way, they can easily view custom pricing given for bulk purchases, shipping policies for bulk items as well as the collection of only wholesale products. Again, B2B invoices can be obtained by the shoppers without any difficulty at all.
Shopify Plus Store Setup with Custom Theme Feature
Despite Shopify’s extensive assortment of unique themes, such as those for dropshipping, Shopify Plus takes it a step ahead with Shopify Plus Store Setup with Premium Theme feature.
You can try out new themes without changing the appearance of your site using Shopify Plus. Moreover, you can add as many as a hundred themes on your store website which gives you the ability to customize better and get the best online shopping experience for your users.
Unlimited Staff Accounts
Business owners can include various staff members in the admin dashboard of Shopify Plus. The primary purpose of this is to enable the management of issues such as the initiation of new sales promotions, approval of client feedback, revision of items’ pages, or even order administration.
When more employees are there to manage different aspects of your online store functionalities, you can expect more growth and profit.
3D, AR, and video Feature
To purchase on the internet means to use all your senses and explore the product in-depth.
However, some difficulties may arise in executing this process. But what if by use of technology, seamless experiences can be created for demonstrating goods?
On Shopify Plus, there are many means of connecting with customers and narrating the brand’s story through real-life videos and other interactive content. Such Shopify plus custom design options are available to retailers who can take advantage of 3D and augmented reality when setting up product pages to make them resemble genuine shopping situations.
Shopify Plus Academy
To scale and effectively manage your business, you need all the help you can get. The Shopify Plus Academy, which is an internet-based education system, gives you information that helps you keep moving forward with your online shop. This priceless tool is available right from the admin panel of your company so that you remain on top of eCommerce affairs.
Omnichannel Capabilities
This is a feature of Shopify Plus that can assist you in providing a similar experience across different channels.
For instance, anywhere customers want to shop is a place where eCommerce businesses sell. So, there’s nothing strange about selling on various platforms using the omnichannel eCommerce strategy.
Shopify Plus allows merchants to sell their goods through 20 internet social networks and partnership opportunities spanning 175 nations. Merchants are also given access to over 6600 mobile applications or partners to take advantage of influencers, user-generated content, and real product reviews by customers.
Checkout Extension
With Shopify Plus, utilizing Checkout Extensibility will enable you to modify your checkout according to your goals and customer expectations. You may wish to boost conversion rates, increase average order values, enhance customer loyalty, or ensure compliance in one easy step without needing any programming skills.
For more complex customizations, you can also use checkout branding API, UI extensions, and Shopify Functions. You can improve customer experience by motivating them through free gifts and rewards or applying different types of discounts or shipping options depending on how they purchase from you.
For instance, post-purchase applications like customer engagement tools or those for retaining customers’ loyalty may be used as well. With Shopify pixels, one can track shopper behavior patterns and optimize his/her checkout for better results.
Shopify Audiences
Shopify has commerce insights that help it come up with the most appropriate audience for a specific item or store through Shopify Audiences. Advanced algorithms in Shopify Audiences filter out millions of purchase intent signals to tell you who your best buyers are. Additionally, you are able to make use of Shopify audiences to broaden your campaigns across various platforms and with different objectives like that of Facebook, Google, Instagram, etc. Based on each step of the marketing funnel, you can select one among many audiences and design proper ads accordingly.
Conclusion
Shopify Plus can assist you grow your business internationally because of its robust eCommerce features and functionalities that are all combined in one solution. Profitable eCommerce ventures can be developed on Shopify Plus, whether they come from startups or established brands. If you think you are ready to upgrade to Shopify Plus, you can contact the experts at CartCoders for more information and dedicated support. Our team will guide you through the migration process and help you set up your new store.