How To Sell On Amazon Using Your Shopify Store? 

Just setting up a store is not a guarantee of eCommerce success. If you have a Shopify store, you know how crucial it is to attract more buyers. Over 310 million active users worldwide use Amazon because it is one of the biggest e-commerce platforms. Connecting your Shopify store to Amazon gives you access to a large customer base. It means more sales and better visibility. 

By integrating Shopify and Amazon, sellers can list their products on both platforms and manage everything from a single dashboard. When you use the Shopify Amazon sales channel, your orders are easily managed, your inventory is synced, and your business can grow.  

This guide will explain how to integrate Shopify with Amazon, list Shopify products on Amazon, and sell them smoothly. Let’s examine the process and see how you can improve your revenue. 

Why Sell On Amazon With Shopify? 

There are many benefits of selling on Amazon with Shopify. Here’s why it’s a smart move: 

• Increased Sales: Amazon generates sales of over $500 billion annually. Listing your product on Amazon gives you more chances to get more sales. 

• Broad Reach: Amazon has 197 million monthly users, so your products will be more exposed. 

• Easy Management: If you receive orders from Shopify and Amazon, you can manage them in your Shopify dashboard. 

• Inventory Syncing: You can create an Amazon Shopify connection, automatically syncing the stock with Amazon so you won’t oversell. 

• Multi-Channel Selling: Selling on multiple platforms helps create brand credibility and customer trust. 

• Higher Trust Factor: Amazon’s reputation as a reliable marketplace will enable you to build trust with your customers. 

• Mobile-Friendly Shopping Experience: Both Amazon and Shopify offer a mobile-friendly shopping experience, which increases your chances of making sales. 

Key Statistics on Shopify Amazon Sales 

• More than 40% of US eCommerce sales now occur at Amazon. 

• More than 2.5 million sellers list products on Amazon. 

• Integrating with Amazon resulted in a 25-40% sales increase for Shopify merchants. 

• Amazon Prime members spend an average of $1,400 annually, compared to $600 for non-members. 

Shopify Amazon Setup Guide: Step-by-Step Process 

Step 1: Create an Amazon Seller Account 

You’ll need to register as an Amazon seller before you start selling. Here are the steps: 

1. Go to Amazon Seller Central and sign up for a Professional Selling Plan ($39.99/month). 

2. Enter your business details, such as your name, tax, and bank account information. 

3. Determine your shipping and return policies. 

4. Comply with Amazon’s seller policies to prevent being suspended. 

Step 2: Install the Shopify Amazon Sales Channel 

To integrate Amazon with Shopify, you need to do the following: 

1. Go to your Shopify account page. 

2. In Sales Channels, go to Amazon and click Add Channel. 

3. Link Shopify with your Amazon Seller account. 

4. Set up tax settings and product categories. 

5. Confirm your brand to qualify for Amazon’s Brand Registry program. 

Step 3: List Shopify Products on Amazon 

Once the connection is set, you can start adding your products. 

1. In the Amazon Sales Channel section, click Create Listing. 

2. Select an existing Amazon listing or create a new one. 

3. Map your Shopify products to Amazon’s categories. 

4. Set competitive pricing using Amazon’s automated pricing tool. 

5. Add relevant keywords to improve product search rankings. 

Step 4: Sync Shopify Inventory with Amazon 

You need to sync your Shopify inventory with Amazon to prevent overselling.  

• Whenever a sale is made, stock levels are also automatically updated in Shopify. 

• When a Shopify product is out of stock, the same will be shown on Amazon. 

• However, AutoSync is a tool you should use to automate the process. 

• Do a regular stock audit to track inventory accurately. 

Step 5: Optimize Listings for More Sales 

You have to optimise your product listings to let the world find you. 

• Upload high-quality images that meet Amazon’s image requirements. 

• Write product descriptions with keywords in detail. 

• You can also offer competitive pricing if you want to attract more buyers. 

• Fast shipping options will enable an increase in conversion rates. 

• Follow customer reviews and respond to negative reviews immediately. 

Step 6: Handle Orders & Customer Service 

Managing orders efficiently ensures a great customer experience. 

• Amazon orders will appear in your Shopify dashboard. 

• You can fulfill orders using Amazon FBA or your shipping method. 

• Respond to customer queries promptly to maintain high seller ratings. 

• Keep track of return and refund requests to maintain a good seller reputation. 

Amazon Shopify Connection: Pros & Cons 

Key Tips for Shopify to Amazon Product Listing 

• Price Competitive: Amazon’s marketplace is price-sensitive. Use price comparison tools to price your products competitively. 

• Follow Amazon’s SEO Practices: Incorporate relevant keywords in your titles and descriptions. 

• Use Amazon FBA for Better Sales: Since you are selling on Amazon, enrol in Amazon FBA to ship items faster. 

• Monitor Analytics Regularly: Check the sales performance and make the necessary changes to improve your strategy. 

• Leverage Amazon Ads: Use sponsored product ads to increase visibility and attract buyers. 

• Stay Updated on Amazon’s Policies: Be up-to-date with Amazon’s constantly changing regulations to avoid penalties. 

Common Issues to Sell On Amazon Using Your Shopify Store & How to Fix Them 

Inventory Not Syncing Properly 

• Verify that the SKU numbers are the same on both Shopify and Amazon. 

• Better automation is achieved using other third-party apps. 

Product Listing Errors 

• Ensure you adhere to Amazon’s category guidelines while pitching your product. 

• Verify that product variations (size, colour) are mapped. 

Delayed Order Processing 

• Process orders faster using Shopify’s real-time order tracking. 

• Choose Amazon FBA for fulfillment without any hassle. 

Price Wars & Low Margins 

• Staying competitive without sacrificing profit can be done through dynamic pricing strategies. 

• Watch competitors’ prices and make adjustments based on that. 

Account Suspension Risks 

• Do not get banned by simply following Amazon’s terms and conditions. 

• Manage to have a high seller rating and the ability to provide the best services. 

Conclusion 

One of the best ways to grow your business is by selling on Amazon using your Shopify store. With the Shopify Amazon sales channel, you have everything in one place—all your products, orders, and inventory—managed from one place with less work and more efficiency.  

Are you looking to develop a Shopify app to meet the needs of your e-commerce store? CartCoders is the best Shopify development company, offering top-of-the-line Shopify development services to give you the upper hand in your online store needs. 

Our team of developers will implement the best practices to develop a cutting-edge Shopify app that gives your online store a competitive edge. Contact us today and let our team of Shopify experts develop a store solution that turns into a revenue machine.