eCommerce
Solution
Want to have a stand-out e-commerce presence? This is where Shopify migration comes in. It is like shifting your online business and products to a new home. However, once you migrate to Shopify, it comes with the challenge of keeping your business ahead of the competition.
Wondering what challenges you have to face when migrating to Shopify? Worried about how to protect your hard-earned progress so far? Even though it isn’t an easy task, here are some ways to optimize your Shopify store after migration for positive outcomes. But before let’s dive deep into the benefits of having Shopify.
Reasons to Have Shopify for Your Online Business
Wondering what are the benefits of having Shopify? Being the most popular platform used by both small and large businesses, here are the top reasons why you must have a Shopify store:
- It allows you to easily set up and run your online store without going through complex codes and the hassle of hosting.
- It has a simple and user-friendly admin panel with attractive website design, themes and templates. Besides, they are all SEO-friendly.
- It ensures smooth and fast operation, thanks to its fast loading times.
- It offers several marketing tools and additional features such as app stores, discount coupons, social media platforms, etc.
- It offers an array of safe and reliable features, everything from updates to server maintenance.
- It offers 24/7 and after-sale efficient customer support.
- Shopify is mobile phone friendly and comes with reliable payment options.
What Challenges Are Faced When Migrating to Shopify?
Before knowing ways to optimize Shopify stores after migration, it is important to have an idea about the challenges that you might face. For your deeper understanding, here are the challenges you need to know about beforehand:
- File corruption and accidental deletions.
- Data loss and inaccurate data.
- Third-party integrations or incomplete data integration.
- DNS changes.
- Unpublished products.
- Missing product details.
- Email functionality issue.
Different Ways to Optimize Your Shopify Store After Migration
Wondering how to optimize your Shopify store after migration? Here are some best tips that will help you stay best and ahead of the competition on the market:
1. Verify Your Data Migration
Because data loss is a major concern during website migrations, you must pay close attention to Shopify data migration. During the migration process, out-of-stock items are not moved to Shopify and all of your products are visible on the Shopfront once the migration is done (except the ones out-of-stock). To optimize your store, make sure to:
- Check data integration using data migration testing.
- Check all your product information including description, names, images, variants, etc.
Overall, make sure all your data is migrated properly from your older system. Also, remove low-performing content and find the right keywords to target your customers.
2. Start Customizing
Once you are done testing your data migration, the next step is customizing and keeping your brand-new store under construction until it is done. Firstly, think about how you would like your clients to discover your products and company details. You can start by:
- Examining default menus and the way navigation looks in various themes as every theme has a different design.
- Add locations to your store to manage inventory and fulfil orders from different locations.
- Add policy pages to your website to provide your customers with information about your online store. However, make sure the policy is easy and simple to understand.
- It is not a great idea to trust every staff member. This is where you can add staff permission, providing individual login IDs.
When it comes to optimizing your Shopify after migration, the design of your website plays a crucial role. For this, you can use Shopify migration themes.
3. Maintain Your SEO
When it comes to optimizing your Shopify store migration, a major element to focus on is your SEO. In addition to crawling your website, search engine bots also update indexes with the latest changes. During migration, if there are changes in these crucial metrics, then your website’s ranking will suffer. Moreover, bots can stop crawling and indexing and you may end up losing your SEO efforts. Therefore, an SEO-friendly store draws more and more customers by increasing rankings and traffic.
To help customers find your store easily:
- You must find and submit your sitemap.
- Add SEO keywords.
- Set up a Google search console and submit a change of address request, if required.
- To track data, you must set up Google Analytics 4.
- Run regular SEO audits and technical checks.
4. Tackle Your Store Speed
Have you left an online store where there was an excessively long line of customers? When your store takes a long time to load, visitors can feel frustrated and have a bad purchasing experience. As a result of delayed load time, you will lose your sales and profit. When it comes to post-migration, checking your store speed is very important. Therefore, access your current load time by:
- Get your site speed optimization analysis by visiting the Google PageSpeed Insights website.
- Compress and resize images. You can use Shopify’s image editor directly from your dashboard.
- For speed optimization, choose the right format and utilize Shopify’s features such as using Shopify’s Content Delivery Network.
- Regularly check apps and remove those that are no longer in use.
- For essential scripts, use asynchronous loading with Shopify migration.
By optimizing your Shopify store after migration, you can enhance user experience. This, as a result, will lead to higher engagement, more conversion rates and better SEO rankings.
5. Boost Performance with Third-Party Apps
To enhance the experience for both the owner and users, Shopify always adds new features. However, because every store has different needs, you can fulfil your business requirements by depending on Shopify Third-Party Apps. They offer a flexible solution and help in growing sales and improving your store’s visibility.
6. Transfer Domain
Want to manage your Third Party Domain Settings directly from the Shopify Admin panel? Well, you can easily move your domain to Shopify after migrating your store. This is crucial because, despite Domain Security, Domain Registrars can steal your contact details. If you lack knowledge or are confused, you can seek help from experts.
7. Set Your Shipping
Once customers complete their checkout process, the cost of shipping is applied to their purchased products. This is where setting up shipping rates and options properly becomes crucial after Shopify migration. Think about what clients desire and which is the most effective option. For instance:
- You must provide options for local delivery, local pickup and shipping.
- Alter your Shopify store’s delivery costs.
- Provide clients with discounted shipping rates.
8. Add Payment Gateway
After you are done migrating your Shopify, make sure to add a payment gateway. You can enable your desired payment option by visiting your Shopify admin panel. In addition to Shopify’s payment methods, it also accepts Third Party Payment Gateways globally. For Third-Party Payment Gateways, you may have to pay extra fees along with adhering to the restrictions mentioned.
9. Track Store Performance
Once you are done listing products and services, creating an eye-catching front end, integrating third-party apps, optimizing SEO and other features, now must monitor the performance of your Shopify Store. It is a crucial step in optimizing your Shopify store after migration. There can be times when your designs won’t work well, thereby negatively affecting your search engine rankings.
Therefore, it is important to take your time to verify that everything is working as expected. Make sure you check everything before making your Shopify store live, followed by the Shopify migration checklist. Also, to help your Shopify store rank higher on Google, you must improve and optimize your site structure.
10. Run a Test
Once done, now put in a test order to learn how customers will be using your website to make purchases. By doing this, you can get an idea of the necessary modifications you must make for your Shopify store migration. For instance, you can run tests on transitions, such as:
- Completing transactions, both successful and unsuccessful
- Order cancellation
- Order Refund
- Fully completing or half completing a purchase
- Sustaining a successful order
11. Re-Invite Customers
When you migrate your store, all of your customer’s accounts are moved. After everything is set up following the Shopify Migration Checklist, you must now invite new and re-invite old customers to change their passwords. To send your customers manual account activation emails, you can use your admin panel.
Start Growing and Selling
Don’t want to go through the hassle of long procedures after migrating your Shopify store? Well, then don’t. As the best provider of Shopify Migration Services, we at CartCoders promise you a secure and successful migration. Our team of experts is highly knowledgeable and listens to every detail carefully.
Our Shopify migration experts have years of expertise in using technologies and tools. Having years of experience, we ensure zero data loss and downtime. Before delivering a service, we run and test to ensure you enjoy a seamless experience. For more, you can talk with our customer support and management team.