We have increased the conversion by 35% for Underrated Club

Flamingo

Flamingo detail image

Client Background

Flamingo is a baby boutique brand selling premium products for young families. The team had detailed Figma designs and wanted a Shopify Plus storefront that felt as polished as their physical store, with discovery and conversion built in from day one.

Quick Project Snapshot

Industry

Baby and Kids Apparel

Platform

Shopify Plus

Services

Figma to Shopify Plus, Custom Theme, Conversion Features

Timeline

9 weeks

Result

Premium storefront with measurable conversion gains

Tech Stack Used

Shopify Plus, Liquid, JavaScript, Figma design system, Subscription app, Stock notification app

Challenge

  • Figma designs needed pixel-perfect conversion to Shopify Plus
  • Product discovery was weak on the old setup
  • Mobile UX was clunky and slow
  • Subscription products had no proper place on the existing site
  • Premium feel needed to come through in every interaction
Flamingo detail image

Approach

We began by studying Figma designs, audience data, and current conversion gaps to plan the build strategically. Our team mapped quick-view functionality, shop-the-look features, and subscription flows before development started. The Shopify Plus theme was built with mobile-first foundations, followed by app and feature integration including quick view, out-of-stock notifications, and subscription popups. Every flow was tested across devices before launch.

Flamingo detail image
Flamingo detail image

Solution Delivered

We built a premium Shopify Plus store with quick view on product pages, out-of-stock notifications, subscription popups, shop-the-look flows, and a mobile-first user experience. Every element matched the Figma source. Product discovery improved through cleaner navigation and curated collection layouts.

Flamingo detail image

Key Features

Quick view on product pages
Out-of-stock notification signups
Subscription popup flows
Shop the look browsing
Mobile-first responsive layout
Premium typography and visuals
Curated collection pages

Results

84%Boost in conversion rate
72%Improved user navigation
80%Improved product discoverability
82%improved user experience

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