We have increased the conversion by 35% for Underrated Club

Plantquility

Plantquility detail image

Client Background

Plantquility sells houseplants designed to fit different lifestyles. The team wanted a brand identity built from scratch and a Shopify store that helped buyers find the right plant for their space, light, and watering habits.

Quick Project Snapshot

Industry

Houseplants / Lifestyle

Platform

Shopify

Services

Brand Identity, Custom Theme, Filter Build, Mobile UX

Timeline

7 weeks

Result

Plant discovery system tuned to real customer lifestyles

Tech Stack Used

Shopify, Liquid, Custom filter logic, JavaScript, Content blocks, HTML, CSS

Challenge

  • No prior brand identity to work from
  • Plant selection was confusing without proper filters
  • Lifestyle context was missing on the old setup
  • Mobile shopping felt clunky
  • Plant care information was hard to find
Plantquility detail image

Approach

We began with a discovery phase to understand the plant product range, common buyer questions, and the need for a guided shopping experience. Our team designed a plant finder tool and quiz-style flow to help buyers identify the right plant for their space and care ability. Development involved building a custom Shopify theme with the recommendation engine, care guides on product pages, and a visually calming design throughout. QA covered the full browsing and purchase flow before launch.

Plantquility detail image
Plantquility detail image

Solution Delivered

We delivered a complete brand identity with a Shopify store built around lifestyle filters. Buyers can pick a plant based on light, space, watering habits, and care level. Product pages include care information. Mobile is the primary view, and discovery is easy from any device.

Plantquility detail image

Key Features

Lifestyle-based plant filters
Care information on product pages
Mobile-first design
Brand-aligned typography
Custom collection pages
Clean cart experience

Results

94%Easier plant discovery for first-time buyers
84%Higher confidence in purchase decisions
80%Longer session times on product pages
91%Smoother mobile shopping experience

Plan Your Next Shopify Growth Sprint with CartCoders

Share your project goals and get a direct consultation path with clear next steps.

No long forms. No pressure. Just focused technical guidance.

Secure Intake

Your project details stay private and protected.

No Spam

No unnecessary calls or random follow-ups.

Direct Communication

Only to-the-point updates from relevant experts.