To be very honest, in the beginning, when you are all excited to launch your web store with the shopify platform, everything works great. The pages load blazingly fast, the page transitions are smooth as the shopify site speed is at its peak. But as your business grows, you tend to add more products, ‘good looking’ themes, tools, high-resolution images, etc. - ultimately eats up all your resources and results in low or poor Shopify page speed.
According to data published by ‘think with google’, a pioneer in digital marketing research and trends:
The neural net, which had a 90% prediction accuracy, found that as page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%. Similarly, as the number of elements—text, titles, images—on a page goes from 400 to 6,000, the probability of conversion drops 95%.