Starting an online business can feel overwhelming. You need the right product, branding, store setup, and a plan to bring in sales. That’s where white label products help. You don’t need to make anything from scratch. You just take an existing product, add your name or logo, and sell it in your own Shopify store.

In this guide, we’re sharing 45 white label product ideas that you can sell through Shopify in 2025. These are real, trending items that people are already buying. We’ll also explain how white label selling works and how you can begin.

Let’s start with the basics.

Start Your Own White Label Shopify Store Today

Sell trending products under your brand — no manufacturing required.

right image

What Are White Label Products?

A white label product is made by one company and sold by another under a different brand name. You don’t create the product. You buy it, add your branding, and sell it as if it’s your own.

Let’s say a company makes organic soap. You can buy that soap in bulk, label it with your logo, and sell it in your Shopify store. To your customer, it looks like you made it.This model works well for small businesses that want to build a brand without starting from zero.

Why and How to Start a White Label Business on Shopify?

Why and How to Start a White Label Business on Shopify?

Selling white label products is one of the easiest ways to start an online store. Here’s why it makes sense — and how you can begin.

Why Choose White Label Selling?

  • No need to manufacture: You sell ready-made products.
  • Branding control: You get to decide how your brand looks and feels.
  • Faster setup: You can get started in days, not months.

How to Start on Shopify

  1. Pick a niche: Choose what kind of products you want to sell. It could be skincare, fitness, or pet items.
  2. Find a supplier: Use platforms like Printful, Spocket, or private vendors who offer white label services.
  3. Set up your Shopify store: Sign up, choose a theme, and design your store.
  4. Add your products: Upload product images, write descriptions, and add your branding.
  5. Start selling: Promote your store through social media, email, or ads.

You don’t need a big budget or a large team. You just need a plan and the right product fit.

45 Best White Label Products to Sell

Here are some great product ideas that are already selling well and can work under your brand.

🧴 Health & Wellness

1. CBD Oils
Popular in regions where legal. You can add your brand and target wellness users.

2. Protein Powders
Sell plant-based or whey powders with custom packaging.

3. Essential Oils
Used for relaxation and health. Easily available through white label vendors.

4. Herbal Teas
Detox, calming, or sleep teas are always in demand.

5. Massage Rollers
A good fit for fitness and wellness audiences.

💄 Beauty & Skincare

6. Face Serums
Offer anti-aging or glow formulas with stylish packaging.

7. Organic Soaps
Scented bars, handmade soaps, or charcoal soaps.

8. Hair Masks
Deep repair masks are popular among both men and women.

9. Lip Balms
Easy to brand and sell in sets.

10. Beard Oils
A favorite among grooming brands for men.

🏠 Home & Kitchen

11. Scented Candles
Choose from scents like lavender, vanilla, or wood smoke.

12. Reusable Food Containers
Eco-friendly kitchenware is getting more attention.

13. Coffee Blends
White label your brand of dark, medium, or flavored coffee.

14. Spice Mix Kits
Create your spice packs with custom labels.

15. Herbal Cleaning Sprays
Natural cleaners with essential oil scents.

🐾 Pet Products

16. Dog Shampoos
Skin-safe shampoos for pets with branding opportunities.

17. Pet Vitamins
Chewable supplements for dogs or cats.

18. Cat Sprays & Deodorizers
Useful and easy to sell with fun packaging.

19. Pet Grooming Wipes
Convenient products with fast repeat purchases.

20. Paw Balms
Great for pet care and works well with gifting bundles.

🧥 Fashion & Accessories

21. Printed Hoodies
Add your logo, slogan, or art.

22. Custom Socks
Fun prints, seasonal packs, or gift sets.

23. T-Shirts with Quotes
Choose a theme — fitness, parenting, or pop culture.

24. Tote Bags
Reusable bags that can carry your brand forward.

25. Sleepwear Sets
Branded PJs for men and women, great for gift seasons.

🧘 Fitness & Wellness

26. Yoga Mats
You can print your brand or logo and sell to wellness audiences.

27. Resistance Bands
Offer bundles with different strength levels.

28. Protein Shakers
Lightweight, high-margin, and useful for gym-goers.

29. Foam Rollers
Popular for stretching and recovery routines.

30. Fitness Journals
Track workouts and meal plans — perfect for custom branding.

👶 Baby & Maternity

31. Baby Lotions
Gentle and safe skincare with soft branding options.

32. Nursing Pillows
Mothers love helpful products that offer comfort and support.

33. Organic Onesies
Create soft, themed baby clothes with cute packaging.

34. Teething Toys
Offer BPA-free toys with your logo and color theme.

35. Diaper Bags
Stylish and functional, available through white label vendors.

🍫 Food & Drink

36. Snack Bars
Protein-packed or organic snack options are easy to white label.

37. Hot Chocolate Mix
Sell jars or packs with unique flavors like mint or caramel.

38. Nutrition Shakes
Blend-and-go powders can be sold in custom packaging.

39. Honey Jars
Raw, flavored, or infused honey with your branding.

40. Herbal Drink Kits
DIY drink kits or calming mixes for nighttime.

🛍️ Miscellaneous Products

41. Planners & Journals
Dated or undated notebooks with your cover design.

42. Sunglasses
Trendy and high-margin. Choose from multiple styles.

43. Custom Playing Cards
Great for gifts or promotions.

44. Reusable Tote Bags
Eco-friendly and good for fashion or grocery shoppers.

45. Incense Sticks & Holders
Popular in home decor and wellness categories.

Your Trusted Shopify Development Partner

From custom store setups to app integrations — everything you need under one roof.

right image

Legal Considerations for Selling White Label Products

Before you start selling, take care of a few legal basics:

  • Check supplier terms: Make sure white label reselling is allowed.
  • Avoid trademark issues: Don’t use names or logos that already exist.
  • Be honest with product claims: Only say what you can prove, especially for health or skincare items.
  • Register your business: Depending on your region, you may need a license or tax ID.
  • Add clear policies: Set return, refund, and privacy policies on your Shopify store.

Taking care of these steps early helps you avoid trouble later and builds trust with customers.

Mistakes to Avoid When Selling White Label Products

White label selling is simple, but some mistakes can cost you time and money. Here’s what to avoid:

  • Not testing product quality: Always order samples first. Photos can be misleading.
  • Choosing the wrong niche: Avoid saturated areas unless you have a unique angle.
  • Poor branding: A plain logo won’t build trust. Focus on packaging, design, and messaging.
  • Overpricing without added value: Customers compare. Make sure your price fits the product’s look and feel.
  • Not checking shipping timelines: Long delays hurt your store’s reputation. Use trusted suppliers.

Tools and Apps to Run a White Label Store on Shopify

Tools and Apps to Run a White Label Store on Shopify

Here are some helpful tools that make white label selling easier:

Print-on-Demand & Supplier Tools

  • Printful – Great for clothes and accessories
  • Spocket – Fast shipping and US-based suppliers
  • Syncee – Import white label products easily

Branding & Product Tools

  • Canva – Design product labels, banners, and posts
  • Placeit – Make product mockups and packaging previews

Marketing & Store Tools

  • Klaviyo – Email marketing made simple
  • Judge.me – Collect and display product reviews
  • PageFly – Design high-converting Shopify landing pages

Inventory & Fulfillment

  • DSers – Manage product imports and supplier links
  • Stocky – Track inventory and plan restocks

These tools help you run a clean and effective white label store, even without any coding skills.

Start Your Shopify White Label Store with CartCoders

Building a Shopify store from scratch takes effort. Picking products is just one part. You also need the right layout, smooth navigation, mobile-friendly design, and apps that support your sales.

At CartCoders, we help you turn any product list into a working Shopify store. Our services include:

  • Custom Shopify store setup
  • Theme design that fits your niche
  • Integration of white label products
  • Payment, shipping, and review setup
  • Product page layouts and variant logic

Whether you’re starting fresh or upgrading an existing store, we’ll support your launch from day one. Want to turn your idea into income? We’re ready to help.

Conclusion

White label selling on Shopify is one of the easiest ways to start a brand in 2025. You don’t need to create products or stock a warehouse. You just need the right niche, supplier, and setup — all of which you now have.

Use this blog to shortlist your favorite product ideas. Avoid common mistakes, use the right tools, and get expert help when needed.

Ready to build your own Shopify white label store? Contact CartCoders today and get started the right way.

Need a Trusted Partner to Build Shopify stores for Your Clients?

If you’re an agency helping others launch eCommerce brands, CartCoders can help behind the scenes. Through our White Label Shopify development services, we handle theme setup, product listing, app integration, and store management — all under your brand.

Categorized in: