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Starting an online business can feel overwhelming. You need the right product, branding, store setup, and a plan to bring in sales. That’s where white label products help. You don’t need to make anything from scratch. You just take an existing product, add your name or logo, and sell it in your own Shopify store.
In this guide, we’re sharing 45 white label product ideas that you can sell through Shopify in 2025. These are real, trending items that people are already buying. We’ll also explain how white label selling works and how you can begin.
Let’s start with the basics.
A white label product is made by one company and sold by another under a different brand name. You don’t create the product. You buy it, add your branding, and sell it as if it’s your own.
Let’s say a company makes organic soap. You can buy that soap in bulk, label it with your logo, and sell it in your Shopify store. To your customer, it looks like you made it.This model works well for small businesses that want to build a brand without starting from zero.
Selling white label products is one of the easiest ways to start an online store. Here’s why it makes sense — and how you can begin.
You don’t need a big budget or a large team. You just need a plan and the right product fit.
Here are some great product ideas that are already selling well and can work under your brand.
1. CBD Oils
Popular in regions where legal. You can add your brand and target wellness users.
2. Protein Powders
Sell plant-based or whey powders with custom packaging.
3. Essential Oils
Used for relaxation and health. Easily available through white label vendors.
4. Herbal Teas
Detox, calming, or sleep teas are always in demand.
5. Massage Rollers
A good fit for fitness and wellness audiences.
6. Face Serums
Offer anti-aging or glow formulas with stylish packaging.
7. Organic Soaps
Scented bars, handmade soaps, or charcoal soaps.
8. Hair Masks
Deep repair masks are popular among both men and women.
9. Lip Balms
Easy to brand and sell in sets.
10. Beard Oils
A favorite among grooming brands for men.
11. Scented Candles
Choose from scents like lavender, vanilla, or wood smoke.
12. Reusable Food Containers
Eco-friendly kitchenware is getting more attention.
13. Coffee Blends
White label your brand of dark, medium, or flavored coffee.
14. Spice Mix Kits
Create your spice packs with custom labels.
15. Herbal Cleaning Sprays
Natural cleaners with essential oil scents.
16. Dog Shampoos
Skin-safe shampoos for pets with branding opportunities.
17. Pet Vitamins
Chewable supplements for dogs or cats.
18. Cat Sprays & Deodorizers
Useful and easy to sell with fun packaging.
19. Pet Grooming Wipes
Convenient products with fast repeat purchases.
20. Paw Balms
Great for pet care and works well with gifting bundles.
21. Printed Hoodies
Add your logo, slogan, or art.
22. Custom Socks
Fun prints, seasonal packs, or gift sets.
23. T-Shirts with Quotes
Choose a theme — fitness, parenting, or pop culture.
24. Tote Bags
Reusable bags that can carry your brand forward.
25. Sleepwear Sets
Branded PJs for men and women, great for gift seasons.
26. Yoga Mats
You can print your brand or logo and sell to wellness audiences.
27. Resistance Bands
Offer bundles with different strength levels.
28. Protein Shakers
Lightweight, high-margin, and useful for gym-goers.
29. Foam Rollers
Popular for stretching and recovery routines.
30. Fitness Journals
Track workouts and meal plans — perfect for custom branding.
31. Baby Lotions
Gentle and safe skincare with soft branding options.
32. Nursing Pillows
Mothers love helpful products that offer comfort and support.
33. Organic Onesies
Create soft, themed baby clothes with cute packaging.
34. Teething Toys
Offer BPA-free toys with your logo and color theme.
35. Diaper Bags
Stylish and functional, available through white label vendors.
36. Snack Bars
Protein-packed or organic snack options are easy to white label.
37. Hot Chocolate Mix
Sell jars or packs with unique flavors like mint or caramel.
38. Nutrition Shakes
Blend-and-go powders can be sold in custom packaging.
39. Honey Jars
Raw, flavored, or infused honey with your branding.
40. Herbal Drink Kits
DIY drink kits or calming mixes for nighttime.
41. Planners & Journals
Dated or undated notebooks with your cover design.
42. Sunglasses
Trendy and high-margin. Choose from multiple styles.
43. Custom Playing Cards
Great for gifts or promotions.
44. Reusable Tote Bags
Eco-friendly and good for fashion or grocery shoppers.
45. Incense Sticks & Holders
Popular in home decor and wellness categories.
Before you start selling, take care of a few legal basics:
Taking care of these steps early helps you avoid trouble later and builds trust with customers.
White label selling is simple, but some mistakes can cost you time and money. Here’s what to avoid:
Here are some helpful tools that make white label selling easier:
These tools help you run a clean and effective white label store, even without any coding skills.
Building a Shopify store from scratch takes effort. Picking products is just one part. You also need the right layout, smooth navigation, mobile-friendly design, and apps that support your sales.
At CartCoders, we help you turn any product list into a working Shopify store. Our services include:
Whether you’re starting fresh or upgrading an existing store, we’ll support your launch from day one. Want to turn your idea into income? We’re ready to help.
White label selling on Shopify is one of the easiest ways to start a brand in 2025. You don’t need to create products or stock a warehouse. You just need the right niche, supplier, and setup — all of which you now have.
Use this blog to shortlist your favorite product ideas. Avoid common mistakes, use the right tools, and get expert help when needed.
Ready to build your own Shopify white label store? Contact CartCoders today and get started the right way.
If you’re an agency helping others launch eCommerce brands, CartCoders can help behind the scenes. Through our White Label Shopify development services, we handle theme setup, product listing, app integration, and store management — all under your brand.
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