Starting an online business can feel overwhelming. You need the right product, branding, store setup, and a plan to bring in sales. That’s where white label products help. You don’t need to make anything from scratch. You just take an existing product, add your name or logo, and sell it in your own Shopify store.
In this guide, we’re sharing 45 white label product ideas that you can sell through Shopify in 2025. These are real, trending items that people are already buying. We’ll also explain how white label selling works and how you can begin.
Let’s start with the basics.
Start Your Own White Label Shopify Store Today
Sell trending products under your brand — no manufacturing required.
What Are White Label Products?
A white label product is made by one company and sold by another under a different brand name. You don’t create the product. You buy it, add your branding, and sell it as if it’s your own.
Let’s say a company makes organic soap. You can buy that soap in bulk, label it with your logo, and sell it in your Shopify store. To your customer, it looks like you made it.This model works well for small businesses that want to build a brand without starting from zero.
Why and How to Start a White Label Business on Shopify?
Selling white label products is one of the easiest ways to start an online store. Here’s why it makes sense — and how you can begin.
Why Choose White Label Selling?
No need to manufacture: You sell ready-made products.
Branding control: You get to decide how your brand looks and feels.
Faster setup: You can get started in days, not months.
How to Start on Shopify
Pick a niche: Choose what kind of products you want to sell. It could be skincare, fitness, or pet items.
Find a supplier: Use platforms like Printful, Spocket, or private vendors who offer white label services.
Set up your Shopify store: Sign up, choose a theme, and design your store.
Add your products: Upload product images, write descriptions, and add your branding.
Start selling: Promote your store through social media, email, or ads.
You don’t need a big budget or a large team. You just need a plan and the right product fit.
45 Best White Label Products to Sell
Here are some great product ideas that are already selling well and can work under your brand.
🧴 Health & Wellness
1. CBD Oils Popular in regions where legal. You can add your brand and target wellness users.
2. Protein Powders Sell plant-based or whey powders with custom packaging.
3. Essential Oils Used for relaxation and health. Easily available through white label vendors.
4. Herbal Teas Detox, calming, or sleep teas are always in demand.
5. Massage Rollers A good fit for fitness and wellness audiences.
💄 Beauty & Skincare
6. Face Serums Offer anti-aging or glow formulas with stylish packaging.
7. Organic Soaps Scented bars, handmade soaps, or charcoal soaps.
8. Hair Masks Deep repair masks are popular among both men and women.
9. Lip Balms Easy to brand and sell in sets.
10. Beard Oils A favorite among grooming brands for men.
🏠 Home & Kitchen
11. Scented Candles Choose from scents like lavender, vanilla, or wood smoke.
12. Reusable Food Containers Eco-friendly kitchenware is getting more attention.
13. Coffee Blends White label your brand of dark, medium, or flavored coffee.
14. Spice Mix Kits Create your spice packs with custom labels.
15. Herbal Cleaning Sprays Natural cleaners with essential oil scents.
🐾 Pet Products
16. Dog Shampoos Skin-safe shampoos for pets with branding opportunities.
17. Pet Vitamins Chewable supplements for dogs or cats.
18. Cat Sprays & Deodorizers Useful and easy to sell with fun packaging.
19. Pet Grooming Wipes Convenient products with fast repeat purchases.
20. Paw Balms Great for pet care and works well with gifting bundles.
🧥 Fashion & Accessories
21. Printed Hoodies Add your logo, slogan, or art.
22. Custom Socks Fun prints, seasonal packs, or gift sets.
23. T-Shirts with Quotes Choose a theme — fitness, parenting, or pop culture.
24. Tote Bags Reusable bags that can carry your brand forward.
25. Sleepwear Sets Branded PJs for men and women, great for gift seasons.
🧘 Fitness & Wellness
26. Yoga Mats You can print your brand or logo and sell to wellness audiences.
27. Resistance Bands Offer bundles with different strength levels.
28. Protein Shakers Lightweight, high-margin, and useful for gym-goers.
29. Foam Rollers Popular for stretching and recovery routines.
30. Fitness Journals Track workouts and meal plans — perfect for custom branding.
👶 Baby & Maternity
31. Baby Lotions Gentle and safe skincare with soft branding options.
32. Nursing Pillows Mothers love helpful products that offer comfort and support.
These tools help you run a clean and effective white label store, even without any coding skills.
Start Your Shopify White Label Store with CartCoders
Building a Shopify store from scratch takes effort. Picking products is just one part. You also need the right layout, smooth navigation, mobile-friendly design, and apps that support your sales.
At CartCoders, we help you turn any product list into a working Shopify store. Our services include:
Custom Shopify store setup
Theme design that fits your niche
Integration of white label products
Payment, shipping, and review setup
Product page layouts and variant logic
Whether you’re starting fresh or upgrading an existing store, we’ll support your launch from day one. Want to turn your idea into income? We’re ready to help.
Conclusion
White label selling on Shopify is one of the easiest ways to start a brand in 2025. You don’t need to create products or stock a warehouse. You just need the right niche, supplier, and setup — all of which you now have.
Use this blog to shortlist your favorite product ideas. Avoid common mistakes, use the right tools, and get expert help when needed.
Ready to build your own Shopify white label store? Contact CartCoders today and get started the right way.
Need a Trusted Partner to Build Shopify stores for Your Clients?
If you’re an agency helping others launch eCommerce brands, CartCoders can help behind the scenes. Through our White Label Shopify development services, we handle theme setup, product listing, app integration, and store management — all under your brand.
As the CTO at Shiv Technolabs & CartCoders, I am liable for instigating, planning, integrating, and implementing the organization's strategic orientation.
I gather the most significant tech news in addition to sharing the information I gained while serving as the CTO of Shiv Technolabs, a renowned web and mobile app development company. I am pleased to answer questions as a most valuable expert for Shiv Technolabs Private Limited and to share my experience. I offer a keen insider's perspective on technical advancements.
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