eCommerce
Solution
Summary: The extensive functionalities offered by Shopify Plus, an enterprise version of Shopify, for checkout customization, enable them to personalize the process depending on their specialty and customer demands.
The checkout is a crucial phase for a customer. It represents the last phase of sales confirmation. Any dissatisfaction or friction at this point will mean a cart abandonment which results in tying up your revenue. If you customize your checkout process, you will remove obstacles, simplify it, and add other features that will make it more attractive for clients using it to decide on likable brands as something they want most. Leveraging Shopify plus custom checkout, organizations are in a position to change their sales funnel and provide not only good but great services when it comes to checking out with respect to customers.
In this blog we will discuss a few ways Shopify plus checkout customization service can improve your business processes:
What is Shopify Plus?
Shopify Plus Refers to a premium eCommerce platform by Shopify. It offers almost the same set of features and functionalities as the regular Shopify plans, but builds upon those to cater to larger brands and their unique e-commerce needs.
Shopify Plus is meant for high-volume, high-traffic stores. If you have surpassed the standard Shopify plan, or if your store has of late gained extremely high volume handling hundreds or even thousands of transactions per hour, Shopify Plus is no doubt the best option for you.
What is Shopify Plus checkout customization?
Every eCommerce store has a checkout feature enabling customers to pay for their purchases. On Shopify, there’s a native checkout built-in, which offers basic checkout options and is the standard feature across all stores. With Shopify Plus, you can gain better and greater control over your checkout, and it can be completely customized as per your specific requirements.
It’s no doubt one of the greatest advantages put forward by Shopify Plus, but at the same time some special development skills are required to set up. If you don’t have development experience, you will need assistance with checkout customization.
Now, let’s discuss some of the advantages of Shopify Plus checkout customization.
Shopify Plus Checkout Customizations: Benefits
Here’s a look at some of the advantages you may see when you customize Shopify checkout page design.
Easy way to make international sales
Including international customers to expand your business is exciting. It will also help you grow your revenue. However, dealing with international taxes, currencies, and shipping can be a major hassle.
Using Shopify Plus checkout customization, you can separate your customers group based on geolocation and can tailor pricing, taxes, and shipping costs for each group. This ensures you aren’t losing revenue to the high prices of international shipping.
Helps your store appear unique
Customizing your checkout page will add up a kind of uniqueness in your store and this will make you instantly recognizable across all Shopify stores.
Gaining greater flexibility over pricing
With Shopify Plus checkout customization, you can offer deals, gifts, or free products to certain groups of customers. Shopify Scripts is an app exclusive to Shopify Plus users, and it aids store owners to create different groups of customers, and provide distinct messaging in the checkout, as well as specific discounts triggered by codes, specific products purchased, or cart value for each group.
Create Extra Fields
A default template is usually used by the Shopify checkout that is standard in nature. This includes names, phone numbers, addresses, and other shipping-related information as well as payment details that are required on the checkout form. Extra fields can be added during the customization of the Shopify Plus checkout design to enable customers to include any specific requests or details they desire.
Aesthetic Customization
To every new checkout page, Shopify Plus gives a significant level of personalization needed for businesses to remain true to who they are during client experiences.
It includes changing color schemes, typography styles, or arrangement and inserting the company’s logo and visuals. Thus, having a uniform brand experience may help to solidify its identity and trustworthiness as well as boost the conversion rate.
Customizing Verbiage
The conventional Shopify checkout process has buttons representing the accepted payment channels (For example ShopPay, PayPay, or AmazonPay depending on what your store accepts). Small letters saying “or” follow after that and then a section for entering personal information.
Even though it is made to facilitate payments using credit cards, there may be customers who are not aware of this and leave their carts empty. In response, some brands modify the “or” text into something that explains better the next steps for people wanting to pay using a credit card in the Shopify Plus checkout.
Custom Checkout Workflow
A checkout workflow that can be customized is one of the most powerful features of Shopify Plus. Shopify checkout customization allows businesses to add or eliminate steps from the process, collect additional information with custom fields, and even change its flow altogether.
It ensures that the checkout process fits best into the business model whether it involves selling products on a subscription basis, digital goods, or requires age verification.
Social Media Integration
Social media appears to be the platform where almost everything is taking place nowadays. Therefore, your online store should include space for social media compatibility. Marketing on social media platforms such as Instagram and Facebook are excellent tools for promoting your brand. Nonetheless, you might want to have people move from the social media accounts to your website. In this manner, you can offer clients a special checkout experience.
With Shopify Plus’s customized checkout pages, it is possible to tie social media marketing with an online store. You could either direct buyers back to your site or make it possible for them to complete purchases in the same place they came from on social media sites. With this option being provided by Shopify Plus, it enables customers to choose how they would prefer to pay.
Dynamic Checkout Options
Customers can bypass the cart page and directly access the checkout page by making use of dynamic checkout buttons, upon which they will select their preferred mode of payment. This function is found in Shopify Plus, and it makes the purchasing process easier, especially for repeat clients who have a preferred payment arrangement.
By using dynamic checkout buttons, customers can reduce the number of purchase steps thus lowering the cart abandonment rate and speeding up their purchasing process, thereby boosting convenience throughout their shopping.
Upsells and Cross-sells
Incorporating upsell/cross-sell offers after buyers have made their purchases in the checkout process is an excellent method of boosting the average value of orders. In this regard, Shopify plus customized checkout allows retailers to showcase pertinent promotions to clientele after buying, therefore, not disrupting payment dynamics. It is worth noting that such an approach presents a great opportunity for boosting sales without disrupting users’ experiences.
Conclusion
It is through the customization of your checkout process that you will be able to offer a unique shopping experience for your e-commerce site and also have better control over your fulfillment and shipping operations. Although this demands some technical capacity, checkout customization can assist you in resolving particular challenges related to order fulfillment or even accessing new clients. To leverage the benefits of Shopify Plus checkout customizations, it is essential to hire an experienced Shopify plus checkout customization company. Shopify customization extends beyond the checkout page design. With CartCoders your customer’s journey throughout your store turns out to be an unique experience. We give you much-improved flexibility over how you sell your products. Get started today and help your store stand out from the crowd.