Shopify Website Design Packages in 2026: Real Costs, Inclusions, and Hidden Fees

Shopify gives online stores a stable platform and a wide collection of tools. Store owners often search for Shopify website design packages, but most pages give vague numbers and limited clarity. Costs shift by region, by store size, by theme choice, and by design depth. This section presents a clear worldwide view of package pricing and the core elements that shape the final cost.

Many brands move to Shopify because it supports growth, fast load speeds, and strong mobile layouts. Stores like Allbirds, Gymshark, HiSmile, Heinz, and Westwing show how design quality shapes the user journey. These brands use clean interfaces and simple navigation to move users from discovery to checkout without confusion. This gives a benchmark for new and growing stores.

Global Pricing Snapshot for Shopify Website Design Packages (2026)

The numbers below show typical costs for new Shopify builds across major regions. Each band reflects common project scopes completed by Shopify-focused teams.

Shopify Website Design Cost by Region

Region	Basic Package	Standard Package	Premium / Custom Package	Shopify Plus Build
USA / Canada	$1,000–$2,500	$3,000–$8,000	$8,000–$25,000	$25,000–$80,000+
UK / Germany / France	£800–£1,800 or €900–€2,100	£2,500–£6,000 or €3,000–€7,000	£6,000–£18,000 or €7,000–€22,000	£20,000–£60,000+
UAE / GCC	$1,200–$3,000	$4,000–$10,000	$10,000–$30,000	$30,000–$80,000+
Australia / New Zealand	AUD 1,800–3,500	AUD 4,000–12,000	AUD 12,000–30,000	AUD 40,000–120,000
Spain / Italy / Netherlands	€800–€2,000	€2,500–€7,000	€7,000–€20,000	€20,000–€60,000
India	₹60,000–₹1,50,000	₹1,50,000–₹4,00,000	₹4,00,000–₹12,00,000	₹20,00,000–₹70,00,000

The table shows how Shopify website design costs differ by region and package scope. These values help store owners compare pricing before selecting a team or agency.

Core Elements Included in Shopify Website Design Packages

Most packages follow a similar structure. The depth of each stage rises as the package level increases. Premium and Shopify Plus packages involve more planning, more UI design, and more integration work.

1. Planning and UX Structure

Teams start with a planning stage. They map page flow, category paths, product structure, and navigation style. This step builds a clean foundation. Planning also reduces change requests because the store layout gains clarity early.

2. UX Layout and Visual Design

Design teams create wireframes and page layouts for desktop and mobile. Brands with strict visual identity often need more design work. For example:

• Allbirds uses soft visuals and clean spacing.
• Gymshark uses bold product sections and strong contrasts.
• HiSmile uses simple layouts with visual cues for product benefits.

Basic packages follow a theme’s layout. Standard packages add custom sections. Premium packages create full layout revisions with unique templates.

3. Theme Setup or Custom Theme Work

Shopify supports free themes, paid themes, and custom themes.

• Free themes work for small catalogs.
• Paid themes add more layouts and better speed scores.
• Custom themes follow a unique structure created for the brand.

A custom theme impacts the budget because it includes design, coding, testing, and optimization. Stores like Allbirds and Gymshark run on purpose-built layouts to control the full user path.

4. Page Build and Store Setup

Teams build homepage sections, collection grids, product templates, search layouts, cart views, and banner blocks. Basic packages create common templates. Standard packages add custom blocks such as:

• Before–after sliders
• Unique product cards
• Size guides
• Lifestyle image sections

Premium packages build deeper layers like advanced mobile blocks, rich content templates, and flexible landing pages.

5. Integrations and Functional Setup

Most stores need apps for email, reviews, product bundles, search, and loyalty. Standard and premium packages support integrations with Shopify’s official apps and third-party tools. Shopify Plus projects often involve ERP or CRM connections, multi-store setups, or multi-market logic. These integrations influence the total project time and cost.

6. Content Upload and Basic SEO Setup

Teams prepare metadata, headings, and image alt text. Basic packages cover a small number of pages. Standard packages cover larger catalogs with structured product templates. Premium packages include extended templates for landing pages, stories, gift guides, or seasonal layouts.

7. QA, Testing, and Handover

Teams test the store across browsers and devices. They check links, variant flow, cart function, speed behavior, and checkout steps. After testing, they hand over training videos and user guides. This step helps store owners manage the store without outside help once the project ends.

Types of Shopify Website Design Packages and Countrywise Pricing (2026)

Shopify website design packages follow a tiered structure. Each tier supports different levels of design depth, product volume, integration needs, and long-term goals. Costs vary across the USA, Canada, UK, Europe, UAE, Australia, New Zealand, and India because each region has different development charges, agency standards, and service expectations.

This section covers Basic, Standard, Premium, and Shopify Plus packages. Each part includes global pricing and practical scope details so store owners can compare packages with clarity.

Basic Shopify Website Design Package (New Stores, Small Catalogs)

A Basic Shopify package supports new sellers, small inventory stores, and early-stage D2C brands. This tier focuses on theme setup and entry-level design adjustments. It works for stores with fewer than 20 SKUs.

Scope Included

• Theme selection and setup
• Basic color and typography adjustments
• Simple homepage layout
• Standard product template
• Basic navigation
• Basic SEO setup
• 5–7 content pages
• App setup for reviews, email, and analytics
• Standard testing across devices

This package fits small physical product stores, digital product sellers, and first-time founders who want a simple launch. It works well for low-SKU categories such as handmade goods, local fashion lines, grooming products, stationery, or art.

Countrywise Pricing (Basic Package)

Region	Basic Shopify Website Design Package
USA / Canada	$1,000–$2,500
UK / Germany / France	£800–£1,800 or €900–€2,100
UAE / GCC	$1,200–$3,000
Australia / New Zealand	AUD 1,800–3,500
Spain / Italy / Netherlands	€800–€2,000
India	₹60,000–₹1,50,000

Basic packages support clean store launches but stay limited in customization. Brands that want deeper identity or large collections often move toward the next tier.

Standard Shopify Website Design Package (Growing Stores, D2C Brands, Larger Catalogs)

A Standard Shopify package gives more design flexibility. It supports growing D2C brands, mid-size collections, and stores that want better UI patterns. This tier adds more design sections, product template improvements, and deeper onboarding.

Scope Included

• Premium theme setup
• Custom homepage sections
• Improved collection page filters
• Better product page structure
• Basic landing page design
• App integration for loyalty, subscriptions, or advanced search
• 10–20 content or marketing pages
• Improved mobile layout
• Stronger CRO elements such as badges, offers, and trust blocks
• Full QA and multi-device checks

This tier suits fashion, beauty, lifestyle, fitness, and home brands. A brand like HiSmile uses layouts that match this level of detail in its early-stage structure.

Countrywise Pricing (Standard Package)

Region	Standard Shopify Website Design Package
USA / Canada	$3,000–$8,000
UK / Germany / France	£2,500–£6,000 or €3,000–€7,000
UAE / GCC	$4,000–$10,000
Australia / New Zealand	AUD 4,000–12,000
Spain / Italy / Netherlands	€2,500–€7,000
India	₹1,50,000–₹4,00,000

This tier gives more control over UX and brand identity. Stores gain better templates, faster browsing comfort, and more landing page freedom.

Premium / Custom Shopify Website Design Package (High-Growth Brands, Complex UI)

Premium packages support larger catalogs, deeper brand systems, and full UI redesigns. This tier suits mid-market D2C brands and stores entering multiple regions.

Brands like Allbirds, Gymshark, and HiSmile follow structures that resemble this tier. Their interfaces use custom sections, clean icon systems, and detailed mobile paths to lift the user’s buying comfort.

Scope Included

• Full custom theme
• Unique homepage and landing page templates
• Custom product cards and UX elements
• Custom collection filters and sorting
• Custom cart and mini-cart layouts
• Integrations with CRM, ERP, and review systems
• Multi-market or multi-language support
• Extended QA and speed improvements
• Onboarding guides and training

Countrywise Pricing (Premium Package)

Region	Premium / Custom Shopify Website Design Package
USA / Canada	$8,000–$25,000
UK / Germany / France	£6,000–£18,000 or €7,000–€22,000
UAE / GCC	$10,000–$30,000
Australia / New Zealand	AUD 12,000–30,000
Spain / Italy / Netherlands	€7,000–€20,000
India	₹4,00,000–₹12,00,000

This tier serves brands with clear product storytelling, seasonal launches, and deeper CRO needs.

Shopify Plus Website Design Package (Enterprise, Multi-Region, High Volume)

Shopify Plus targets stores with strong revenue, large product sets, and multiple markets. These stores need complex structures and integration depth.

Popular Plus brands include Heinz, Gymshark, Allbirds, Staples, and Westwing.

Scope Included

• Custom theme with advanced UX
• Multi-region templates for markets
• Custom checkout logic
• Integration with ERP, CRM, and inventory systems
• Landing page frameworks
• Multi-store structure for regions
• Custom app integration
• QA across major countries
• Team training and admin setup

Countrywise Pricing (Shopify Plus Package)

This tier serves brands with clear product storytelling, seasonal launches, and deeper CRO needs.

Shopify Plus Website Design Package (Enterprise, Multi-Region, High Volume)

Shopify Plus targets stores with strong revenue, large product sets, and multiple markets. These stores need complex structures and integration depth.

Popular Plus brands include Heinz, Gymshark, Allbirds, Staples, and Westwing.

Scope Included

• Custom theme with advanced UX
• Multi-region templates for markets
• Custom checkout logic
• Integration with ERP, CRM, and inventory systems
• Landing page frameworks
• Multi-store structure for regions
• Custom app integration
• QA across major countries
• Team training and admin setup

Countrywise Pricing (Shopify Plus Package)

Region	Shopify Plus Design Package
USA / Canada	$25,000–$80,000+
UK / Germany / France	£20,000–£60,000+
UAE / GCC	$30,000–$80,000+
Australia / New Zealand	AUD 40,000–120,000+
Spain / Italy / Netherlands	€20,000–€60,000+
India	₹20,00,000–₹70,00,000

Large brands choose Shopify Plus because it handles high traffic, multi-country rules, and advanced inventory conditions.

Shopify Redesign Packages and Migration Packages: Scope, Cost, and Global Examples

Many Shopify stores reach a point where the layout, performance, or structure no longer fits user behavior. This leads brands to choose a Shopify redesign package or a migration + redesign package when moving from WooCommerce, Magento, BigCommerce, or a custom stack. This section explains both paths with clear scope and countrywise pricing. Real brand examples show how known companies use these steps to improve user flow and support growth.

Shopify Store Redesign Packages (2026)

A redesign package updates layout, product templates, navigation, and mobile comfort. Redesigns support stores with falling conversion rates, outdated themes, unclear product presentation, or slow load times.

Redesign Scope

• New homepage structure
• New product page layout
• Updated collection filters
• Better mobile sections
• New landing page designs
• Fresh icons, banners, and visuals
• Improved cart flow
• Improved speed
• New blocks for reviews, bundles, or cross-sells
• QA across devices

Redesigns work well for brands that want modern layouts without changing the backend or app stack.

Countrywise Pricing for Shopify Redesign Packages

Region	Light Redesign	Full Redesign
USA / Canada	$2,000–$5,000	$5,000–$15,000
UK / Germany / France	£1,500–£4,000 or €1,800–€4,500	£4,000–£12,000 or €4,500–€14,000
UAE / GCC	$2,500–$6,000	$6,000–$18,000
Australia / New Zealand	AUD 2,500–5,000	AUD 5,000–18,000
Spain / Italy / Netherlands	€1,800–€4,000	€4,000–€12,000
India	₹80,000–₹2,00,000	₹2,00,000–₹6,00,000

Why Stores Choose a Redesign

Redesigns often rise from user feedback or performance reports.
Common signs include:

• High drop-offs on product pages
• Weak mobile conversions
• Slow load times
• Poor navigation clarity
• Confusing size guide flow
• Outdated visuals

A fresh layout can clean friction points and support stronger growth.

Real Shopify Redesign Examples

• Allbirds (USA) updates its product page layouts often. Smaller shifts in spacing, icons, and product detail blocks shape a smoother path for users.
• Gymshark (UK) refreshes landing pages and in-season layouts to match product launches and campaigns.
• HiSmile (Australia) updates banners, homepage blocks, and mobile flow to support conversion tests.
• Ebarza (UAE) updates page visuals and collection structure to improve category browsing.
• Libas (India) refreshes layouts during seasonal catalog changes to support user flow.

These examples show how redesigns support long-term clarity and better user movement.

Shopify Migration + Redesign Packages (2026)

A migration package suits brands that want to shift from another platform to Shopify. This path supports data migration, URL redirects, theme design, template creation, and full frontend build. Many growing brands choose redesign + migration together because they want a new visual system and better technical stability.

Scope Included

• Product, customer, and order migration
• Category mapping
• URL redirects
• Metadata transfer
• Basic technical cleanup
• New theme design
• Landing page layout
• Updated cart and product flow
• Integration setup
• QA on the entire store
• Training for the new admin

This path suits brands moving from WooCommerce, Magento, PrestaShop, BigCommerce, custom PHP stores, or outdated platforms.

Countrywise Pricing for Shopify Migration + Redesign

Region	Migration + Redesign Package
USA / Canada	$10,000–$40,000+
UK / Germany / France	£8,000–£30,000 or €9,000–€35,000
UAE / GCC	$12,000–$45,000
Australia / New Zealand	AUD 15,000–60,000
Spain / Italy / Netherlands	€8,000–€30,000
India	₹5,00,000–₹25,00,000

Why Stores Choose Migration + Redesign

Brands move to Shopify when:

• Their old platform breaks during traffic spikes
• Their team struggles to manage the backend
• Plugins or modules break during updates
• The store loads slow on mobile
• They want a simpler system for campaigns
• They want multi-market features without complex engineering

This path gives a fresh frontend and a stable backend together.

Real Migration and Redesign Examples Across Regions

Gymshark (UK)

Gymshark moved from Magento to Shopify Plus after its store failed during high-traffic events. The new system supported strong uptime, simple admin control, and fast UI. The redesigned interface pushed cleaner visuals and stronger product detail clarity.

Heinz (UK / EU)

Heinz launched a direct-to-consumer setup on Shopify Plus. The project combined new template design, a modern layout, and a simplified product discovery path. The redesign supported a fast rollout during peak needs.

Westwing (Germany)

Westwing moved from its legacy platform to Shopify. It redesigned store templates, improved category layouts, and gained multi-market flexibility. Shopify helped the team run faster expansions across Europe.

Libas (India)

Libas migrated from Adobe Commerce to Shopify. The redesign changed product pages, filters, and category patterns. The new structure supported smoother navigation and better mobile behavior.

Allbirds (USA)

Allbirds refreshed its UI and made layout changes during the migration process. The new build supported fast transitions across markets and clear product storytelling.

These stores show how migration + redesign packages support international rollout, stable UI, and strong mobile comfort.

Key Cost Drivers, Hidden Fees, Package Comparison, and Budget Scenarios

Shopify website design packages vary in cost because each store has different needs. Two stores may have the same catalog size but very different UI rules, integration requirements, or market targets. This section explains the factors that shape pricing. It also covers hidden fees, package comparisons, and real budgets. These points help store owners choose the right path for 2026.

Key Cost Drivers in Shopify Website Design Packages

1. Theme Choice and Structure

Free themes work for simple stores. Paid themes offer better layouts and extra sections. Custom themes bring full freedom.
A custom theme requires custom coding, unique templates, and extended testing. This increases cost across all regions.

2. Design Depth and Visual Detail

Design becomes a major cost factor. Stores with brand guidelines, custom icons, strict product presentation, or complex category flow require more work.
Brands like Allbirds and Gymshark use refined layouts with clear spacing, strong visual rules, and clean mobile flow. This level of detail needs more hours and more testing.

3. Catalog Size and Product Structure

Large catalogs increase effort for product templates, filtering logic, and bulk formatting.
Fashion, beauty, and home categories often need size guides, bundle options, or variant-heavy templates.
Each added detail increases design and build time.

4. Apps and Integrations

Email, reviews, search, upsell, loyalty, subscriptions, CRM, ERP, and shipping tools shape the technical base.
Advanced setups add mapping, testing, and troubleshooting time.
Shopify Plus stores add multi-market logic, inventory rules, and custom checkout features.

5. Content Volume

Stores with large collections or many landing pages need more content support.
Content tasks include metadata, headings, image setup, and template preparation.
This work increases with brand size.

6. Performance and QA Efforts

Detailed QA increases cost.
Teams test on major browsers and devices.
They also check load speed, cart steps, forms, and variant behavior.
Multi-market stores need country-level checks, currency checks, and language checks.

Hidden Fees in Shopify Website Design Packages

Store owners often miss hidden charges. These charges may rise after the project starts. A clear breakdown helps avoid confusion.

1. App Subscriptions

Many apps charge monthly fees.
Examples include email platforms, review tools, search tools, and analytics.
A basic store may spend $50–$150 per month.
A mid-size store may spend $200–$500 per month.
A Shopify Plus store may spend $500–$1,500+ per month.

2. Payment Gateway Fees

Shopify Payments has fixed fees.
Third-party gateways add extra charges.
This cost grows with order volume.

3. Extra Revision Rounds

Most packages include limited revision rounds.
Extra rounds add cost because they require new design and development hours.

4. Photography, Video, and Graphics

Most Shopify design packages do not include photography or video shoots.
Brands that run seasonal campaigns or frequent launches often buy new visuals.

5. Post-Launch Support

• Support packages vary by team.
• offer 30 days of support.
• offer hourly blocks.
• Some offer monthly service plans.
• These plans become long-term cost points.

Theme-Only vs Full Shopify Design Package

The table below shows the difference between theme-only work and full package work. This helps store owners match goals with the right package level.

Package Type	Scope	Cost Range	Best For
Theme-Only Setup	Basic setup, light edits	Low	New stores with small catalogs
Basic Package	Basic layout + product page	Low–Mid	New stores, low SKU
Standard Package	Custom sections + better UX	Mid	Growing D2C stores
Premium Package	Full custom theme	High	High-growth brands
Shopify Plus	Multi-market + custom checkout	Very High	Enterprise stores

A clear comparison helps owners avoid mismatched expectations.

How to Choose the Right Shopify Website Design Package

Store owners can follow a simple framework. Each step helps match goals with the right package tier.

Step 1: Review Store Stage

• Under $20k monthly revenue → Basic or Standard
• $20k–$100k monthly revenue → Standard or Premium
• $100k+ monthly revenue → Premium or Plus

Step 2: Check Feature Needs

Stores with subscriptions, bundles, custom shipping logic, or complex filtering need more design work.
These features influence the final package tier.

Step 3: Review Timeline

Short timelines fit smaller packages.
Large stores need more design, more QA, and more rounds.

Step 4: Compare Deliverables

Check page count, templates, integration list, revision rounds, and support window.
This confirms what you actually receive.

Step 5: Consider Country-Based Options

Different regions offer different pricing.
Owners can mix budget and quality by selecting teams from USA, UK, EU, UAE, Australia, or India.

Real-World Budget Scenarios for 2026

These scenarios show how stores in different regions plan budgets.

Scenario 1: New Fashion Store (USA)

This store has 20 SKUs and needs a clean layout.
Budget: $3,000–$7,000
This fits a Standard package with premium theme work.

Scenario 2: Beauty Brand (UK / EU)

This brand has 60 SKUs and needs custom sections and landing pages.
Budget: £6,000–£15,000
This fits a Premium package.

Scenario 3: Multi-Market Store (UAE / Australia / USA)

This brand sells in multiple regions.
It needs custom UX, multi-country logic, and custom checkout.
Budget: $25,000–$80,000+
This fits a Shopify Plus package.

Conclusion: How Store Owners Can Make a Confident Choice

Shopify website design packages in 2026 support every stage of growth.
Store owners gain clear options for simple launches, redesigns, migrations, and multi-region builds.
Each tier reflects a mix of design skill, planning, integrations, and product complexity.
Brands that follow a structured review process pick the right package with more confidence.

If you need support for Shopify design, migration, or redesign tasks, our team at CartCoders works with global brands and delivers structured, detailed, and practical solutions built for long-term comfort.

FAQs for Shopify Website Design Packages