The True Cost of eCommerce Development in Denmark: Platform, Features & Hidden Fees

Denmark’s online retail sector has grown rapidly since 2023. From Copenhagen to Aarhus, local buyers are shifting toward digital shopping, relying on trusted payment options such as MobilePay and Dankort. For entrepreneurs and established brands alike, understanding the eCommerce website development cost in Denmark is essential before starting any project.

A realistic e-handel hjemmeside pris Danmark goes beyond a simple design quote. It includes platform selection, language setup, VAT obligations, app integrations, and monthly operating costs. Many store owners only account for the one-time build, but recurring payments—like gateway fees, app licenses, and support retainers—often shape the long-term budget.

Quick Cost Overview (2026 Estimate)

Below is a current estimate for building a professional Danish webshop in 2026. All values are exclusive of 25 % VAT (moms).

Cost Category	Typical Range (DKK ex-VAT)	Monthly (DKK approx.)	Notes
Platform plan (Shopify / WooCommerce etc.)	10 000 – 18 000	700 – 1 200	Includes base license + core plugins
Theme design & setup	15 000 – 25 000	–	One-time design + Danish content
Apps & add-ons (PostNord, GLS, SEO tools)	4 000 – 8 000	300 – 700	Depends on features
Payment gateway setup (MobilePay, Dankort)	0 – 3 000	150 – 300	Some PSPs waive setup fees
Hosting & security	3 000 – 5 000	200 – 400	SSL, firewall, backup
Maintenance & support	–	600 – 900	Monthly retainer for updates and fixes
Total Initial Build Cost	≈ 40 000 – 55 000 DKK	≈ 1 500 – 2 500 DKK / month	Excluding VAT 25 % (moms)

A small Danish webshop (under 500 products) usually starts around 40 000 DKK to build and 1 500 DKK per month to run.
Mid-size or B2B projects may reach 70 000 – 100 000 DKK once inventory, ERP, and shipping integrations are added.

If you’re evaluating local options, visit Shopify development for Danish stores by CartCoders for insights into platform setup and regional payment modules.

Platform Costs and Their Impact

Platform choice often represents more than half of total project cost. Below are current price ranges and use cases for the main options in Denmark.

Shopify (Subscription Model)

Shopify is the most popular choice for small and mid-sized webshops.

• Plans: Basic ≈ 280 DKK / month, Shopify ≈ 760 DKK, Advanced ≈ 2 900 DKK.
• Transaction fees: 0.85 % with Shopify Payments and 1.5 % without.
• Setup & customisation: 10 000 – 15 000 DKK for themes, translations, and MobilePay integration.
• Apps: 300 – 700 DKK per month for shipping, inventory, or marketing extensions.

Typical running cost for a Danish Shopify store is around 1 200 – 1 500 DKK per month (ex-VAT).
For advanced connections like ERP or shipping automation, explore Shopify integration services from CartCoders.

WooCommerce (WordPress Based)

WooCommerce fits companies that prefer flexibility and control.

• Hosting and licenses: 500 – 900 DKK monthly.
• Theme and plugin setup: 15 000 – 30 000 DKK.
• Maintenance: 600 – 900 DKK each month for updates and security.

Although initially cheaper, it requires technical care and regular backups, which increase long-term spend.

Magento (Open Source / Commerce Cloud)

Ideal for large B2B or multi-region retailers.

• Open Source build: 70 000 – 120 000 DKK minimum.
• Enterprise edition: 150 000 + DKK plus 2 000 – 4 000 DKK monthly hosting.

Magento provides deep customisation but needs dedicated technical support or an agency partner.

Headless Architecture

Businesses aiming for premium speed and unique UX choose headless systems built with Hydrogen or Next.js.

• Build cost: 150 000 – 250 000 DKK.
• Monthly cost: 2 000 – 4 000 DKK for hosting and CDN.

Higher initial investment, but ready for cross-border and enterprise scale.

Platform Comparison

Platform	Initial Cost (DKK)	Monthly Cost (DKK)	Ideal Use Case
Shopify	10 000 – 15 000	1 200 – 1 500	SMBs wanting quick launch + MobilePay / Dankort
WooCommerce	15 000 – 30 000	500 – 900	Customisable SMBs with in-house support
Magento	70 000 – 150 000+	2 000 – 4 000	Large B2B or multi-region webshops
Headless (API-based)	150 000 – 250 000+	2 000 – 4 000	Enterprises seeking speed and control

Understanding Danish Payment Gateways and Real Transaction Costs

When calculating the eCommerce website development cost in Denmark, payment processing often becomes the most unpredictable expense. Many store owners focus on setup and design yet forget that every transaction includes gateway fees, settlement costs, and occasional cross-border charges.

In Denmark, three payment systems dominate: MobilePay, Dankort, and international card networks (Visa/Mastercard). Each works differently and carries unique pricing terms that can affect monthly margins.

MobilePay – Denmark’s Favorite Digital Wallet

MobilePay has become the default choice for many online shoppers. It allows customers to pay in seconds using their smartphones, which significantly improves conversion rates.

Typical MobilePay Online pricing through Danish PSPs such as Nets or QuickPay:

• Setup fee: often free or up to 1 000 DKK
• Monthly subscription: 49 – 99 DKK
• Transaction cost: around 1 – 1.5 % of the order value

For an average webshop processing 100 000 DKK in monthly revenue, MobilePay fees range from 1 000 – 1 500 DKK.

MobilePay integrates smoothly with Shopify, WooCommerce, and Magento. If you want expert help with that setup, check out Shopify integration services by CartCoders — their team has experience with Nordic PSPs and MobilePay modules.

Because nearly 90 % of Danish adults use MobilePay at least once a month, not offering it can directly impact sales. It’s considered a trust signal at checkout.

Dankort – The National Card Network

Dankort is Denmark’s domestic debit card, often issued together with Visa.
While most PSPs process it under the Visa network, local acquirers such as Nets apply separate rules.

Typical Dankort fee structure:

• Setup: 0 – 500 DKK
• Monthly subscription: 100 – 150 DKK
• Per transaction: 0.30 – 0.70 DKK

These rates seem small, but for high-volume webshops they can add up quickly. If your store handles 10 000 transactions monthly, expect about 3 000–7 000 DKK in fees.

PSD2 and Strong Customer Authentication (SCA) rules also apply to Dankort. Every Danish webshop must enable two-factor authentication at checkout. Shopify, WooCommerce, and Magento already comply with SCA, but older custom webshops may need updates.

Visa, Mastercard, and International Payments

For foreign customers or exports, you’ll also pay standard Visa/Mastercard rates.
Typical pricing through Danish acquirers:

• 1.2 – 2.2 % per transaction
• Possible cross-border fee (0.4 – 0.8 %)
• Settlement delay: 2–4 business days

If you sell across Scandinavia or Europe, include these rates in your margin calculations.

Platforms like Shopify simplify this using Shopify Payments, where Danish stores pay 0.85 % per order instead of multiple separate fees. That’s why many brands choose hosted PSPs over direct acquirers.

For detailed comparisons between PSPs, you can refer to Shopify development for Danish stores. It explains how Shopify Payments works alongside MobilePay and Dankort for a smoother Danish checkout experience.

Example: Monthly Payment Cost Breakdown

Below is a simplified example for a small-to-mid Danish webshop processing 100 000 DKK in monthly sales (average order value = 500 DKK).

Payment Method	Share of Orders	Fee Type	Estimated Monthly Cost (DKK)
MobilePay	40 %	1.2 % + 99 DKK monthly	≈ 580 DKK
Dankort	35 %	0.5 DKK per transaction	≈ 350 DKK
Visa/Mastercard	25 %	1.8 % + cross-border 0.4 %	≈ 550 DKK
Total Monthly Payment Fees	100 %	–	≈ 1 480 DKK

So, if your webshop earns 100 000 DKK monthly, expect payment-related fees of roughly 1 500 DKK — similar to your hosting and maintenance budget combined.

Taxes, Legal Rules, and VAT (Moms 25 %)

Every online store operating in Denmark must register for VAT once annual turnover exceeds 50 000 DKK. The VAT rate is 25 %, applied to goods, shipping, and even digital services like hosting and apps.

Always request quotes “ex-VAT” to compare providers fairly. Some agencies include VAT automatically in Danish quotes, while international ones don’t.

You should also:

• Provide transparent cookie and GDPR notices.
• Offer a 14-day return policy (as required by Danish law).
• Display prices including VAT on product pages for B2C sales.

Neglecting any of these can cause compliance penalties or chargeback disputes.

Hidden Payment Fees to Watch

Many new merchants underestimate small charges that appear later. Common ones include:

• Currency conversion fees when receiving non-DKK payments.
• Refund and chargeback costs (typically 50–75 DKK per incident).
• Settlement or payout fees from acquirers (0.25–0.5 %).
• Annual PCI compliance fee with certain PSPs.

Shopify and major PSPs simplify these by bundling them into the transaction rate, but it’s still smart to check the fine print.

Key Insights

• Always activate both MobilePay and Dankort — they’re expected by Danish buyers.
• Review your PSP’s pricing page quarterly; many adjust their rates yearly.
• Budget roughly 1.5 % of total sales for payment-related costs.
• Keep all PSP contracts “ex-VAT” and verify hidden settlement or refund fees.

To learn more about integrating payment and shipping systems into Shopify or WooCommerce, visit Shopify integration services.

Design, Features, and Integrations That Shape Real Webshop Budgets

Once payment systems are in place, the next biggest factor influencing your eCommerce website development cost in Denmark is how your webshop looks, performs, and connects with other systems. Design, functionality, and integrations often decide whether the total budget stays near 40 000 DKK or exceeds 100 000 DKK.

Design and Theme Customisation

A store’s first impression determines conversion. Danish users value clean layouts, clear pricing, and quick navigation—similar to Nordic design principles seen across major webshops.

Cost Overview

Design Scope	Estimated Range (DKK)	What’s Included
Basic theme with colour & font changes	8 000 – 12 000	Logo, font, colour adjustments, minimal setup
Custom Shopify/WooCommerce design	15 000 – 25 000	Full theme build, mobile optimisation, UI localisation
Advanced UX + animation or A/B testing setup	30 000 – 45 000	Custom UX wireframes, user testing, interactive elements

If you plan to localise your theme into Danish, add around 2 000 – 3 000 DKK for translation and layout corrections.

For help with localisation, view Shopify development for Danish stores on the CartCoders website — they provide native-language storefronts and checkout localisation for Denmark.

Functionality and Custom Features

Every extra feature adds both immediate and recurring cost. The most common add-ons Danish merchants request include:

• Product filters and variants (adds ≈ 4 000 – 6 000 DKK).
• Subscription or refill modules (adds ≈ 3 000 – 5 000 DKK + monthly plugin fee).
• Multi-currency display for Nordic buyers (adds ≈ 2 000 – 3 000 DKK).
• B2B wholesale pricing tiers (adds ≈ 6 000 – 9 000 DKK).
• Custom checkout with MobilePay icons and validation (adds ≈ 4 000 – 7 000 DKK).

Adding several of these quickly increases project scope. If you’re unsure which apps to prioritise, you can consult Shopify app development experts through Shopify app development services. They advise on which paid apps genuinely deliver ROI for Danish stores.

ERP, CRM, and Accounting Integrations

Connecting your webshop to back-office systems is often the biggest “hidden” cost. Many Danish companies link Shopify or WooCommerce with ERP software such as Odoo, Microsoft Dynamics, or e-conomic.dk.

Integration Cost Snapshot

Integration Type	Typical Cost (DKK ex-VAT)	Notes
Inventory + accounting sync (e-conomic or Dinero)	6 000 – 10 000	Basic 2-way data flow
ERP integration (Odoo, Dynamics 365)	12 000 – 25 000	Real-time stock + order management
Shipping automation (PostNord, GLS, DAO)	3 000 – 6 000	Label printing + tracking
POS integration for retail stores	5 000 – 8 000	Sync online/offline sales

ERP and logistics links usually pay off long-term, but require careful testing. To handle such tasks, you can work with Shopify integration specialists from Shopify integration services. They already implement Nordic ERP connectors and MobilePay API flows.

Hosting, Performance, and SEO Tools

Danish users expect fast load times even on mobile data. Slow sites lose traffic and rank lower on Google.dk.

Typical add-ons and their costs:

• Performance optimisation (image compression, caching): 2 000 – 4 000 DKK one-time.
• SEO setup (meta tags, schema, redirects): 3 000 – 6 000 DKK.
• Analytics dashboards (GA4 + Meta Pixel): 1 000 – 2 000 DKK.
• CDN or cloud hosting upgrade: +200 – 400 DKK monthly.

Shopify already includes CDN access, whereas WooCommerce requires paid optimisation plugins or cloud hosting.

For deeper digital optimisation, read Shopify development services on the CartCoders website. It outlines how design speed, SEO, and app selection can be balanced for Danish and European buyers.

Ongoing Maintenance and Support

After launch, you’ll need monthly care for updates, bug fixes, and content edits.
Typical support retainers among Danish agencies:

Support Tier	Monthly Fee (DKK ex-VAT)	Inclusions
Basic (5 hours)	600 – 900	Plugin updates, backups
Standard (10 hours)	1 000 – 1 800	Minor UI changes, speed checks
Pro (20 hours+)	2 000 – 3 500	New feature requests, priority support

If you hire remote developers instead of agencies, the rate averages 300 – 400 DKK/hour for ongoing tasks.

You can also choose flexible models like hiring dedicated experts through Hire Shopify developer — useful when scaling new sales channels without full-time staff.

Example: Cost Escalation with Added Features

Imagine a mid-size Danish webshop starting with a 50 000 DKK base build. Adding custom filters (+5 000 DKK), ERP integration (+15 000 DKK), and SEO setup (+5 000 DKK) lifts total cost to around 75 000 DKK.
With maintenance and payment fees combined, monthly operations reach about 3 000 DKK.

This is why planning each feature early prevents budget shocks.

Real-World eCommerce Cost Scenarios and Final Insights

You’ve seen how design, apps, and integrations shape the eCommerce website development cost in Denmark.
To close, let’s look at practical price scenarios and the small, often missed fees that change your budget more than expected.

Cost Scenarios in DKK (Typical 2026 Ranges)

Business Type	Build Cost (DKK ex-VAT)	Monthly (DKK approx.)	Features Included
Starter Webshop	40 000 – 55 000	1 500 – 2 500	Basic Shopify plan, MobilePay, Dankort, standard theme
Growth Store	65 000 – 90 000	2 500 – 3 500	Custom design, ERP sync, GLS/PostNord shipping
Enterprise / B2B	120 000 – 200 000 +	4 000 – 6 000 +	Multi-language store, headless setup, advanced UX, SLA support

When calculating total ownership cost, always include:

• Platform subscription and app renewals
• PSP (transaction) fees
• Hosting, CDN or cloud plan
• 25 % VAT on services
• Developer retainers for support

For deeper breakdowns of local Shopify builds, visit Shopify development for Danish stores.

Hidden Fees That Catch Many Danish Merchants

Even with careful planning, these small items often surprise new webshop owners:

1. Currency conversion when accepting EUR or USD payments (0.5 – 1 %).
2. Refund and chargeback costs (50 – 75 DKK per case).
3. App overages once sales volume exceeds free plan limits.
4. Domain renewal and email hosting (≈ 400 – 800 DKK per year).
5. Seasonal design or campaign work that adds 3 000 – 5 000 DKK each quarter.

Avoid them by maintaining a shared cost tracker for all third-party tools. If you work with a certified agency, request an annual cost sheet upfront.

Denmark-Specific Compliance Costs

Danish webshops must also factor in legal requirements:

• Cookie consent setup (≈ 1 000 – 2 000 DKK one-time).
• GDPR data-policy updates if you use marketing apps.
• VAT reporting tool for Skat integration (≈ 500 – 800 DKK per month).

These are small amounts compared to fines or blocked ads, so they’re worth the investment.

Cost Planning Tips for 2026

• Keep at least 15 % of annual revenue reserved for ongoing technical work.
• Review platform and app pricing every six months.
• Always get quotes excluding VAT (moms 25 %) for easier comparison.
• Use local payment methods — MobilePay and Dankort increase checkout trust.
• Test page speed regularly; Danish shoppers abandon slow sites faster than EU average.

If you’d like a professional cost audit or want to consolidate platform, design, and PSP work, consider partnering with CartCoders through their Shopify integration services.

Why Danish Businesses Work with CartCoders

Building a webshop that feels local yet performs globally requires a partner who understands both.
CartCoders has helped multiple Danish and Nordic retailers migrate, design, and expand their Shopify stores with native integrations for MobilePay, Dankort, GLS, and PostNord.

Here’s what you can expect when working with them:

• A team familiar with Denmark’s VAT and PSD2 regulations.
• Quick integration of Nordic payment and shipping modules.
• Realistic pricing — no hidden maintenance or licensing costs.
• Dedicated Shopify and app developers available by project or retainer.

Learn more about their process on the official website: Shopify development for Danish stores.

Conclusion

The true cost of eCommerce development in Denmark depends on how you balance setup and growth. A basic store can launch for about 40 000 DKK, but once you add design refinements, ERP links, and marketing apps, totals may approach 90 000 DKK or more. Monthly operations usually range from 1 500 to 3 500 DKK before VAT.

By choosing stable platforms like Shopify or WooCommerce, budgeting for MobilePay and Dankort fees, and maintaining a small retainer for updates, Danish merchants can run reliable, future-ready stores.

Whether you’re starting a small boutique or scaling a B2B webshop, planning around these numbers helps you avoid hidden costs and maintain steady profit margins.

For personalised guidance or a project quote, reach out to CartCoders — your trusted partner for Shopify and eCommerce development in Denmark.

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