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Adding Facebook Pixel to your store is one of the best ways to unlock the power of Facebook ads. The pixel will track the actions people take on your website and allow you to reach those people again with targeted ads on Facebook.
Once the pixel is installed, you’ll gain access to features like custom audiences, lookalike audiences, and conversion tracking. You can identify the most effective ads that generate the highest sales and optimize your campaigns for best results.
The good news is adding the Meta Pixel to your Shopify store is pretty straightforward. This step-by-step guide will assist you in installing the Facebook Pixel on your Shopify store within a few minutes.
Why You Need the Facebook Pixel on Your Shopify Store
Adding the Facebook Pixel to your Shopify store is one of the best ways to boost your Facebook ad performance. Here’s why you need it and how to set it up:
It helps you optimize your Facebook ads
The Pixel collects data about your visitors and customers like their age, location, and behaviour on your site. Facebook uses this to optimize your ad targeting and bids to reach high-intent audiences. The more data the Pixel gathers, the better it can refine your ads.
It enables retargeting to bring visitors back
The Pixel lets you create audiences of people who visited your store but didn’t buy. You can then show them ads to bring them back. Retargeting is one of the most effective Facebook ad strategies with high conversion rates.
It unlocks more Facebook ad features
The Pixel is required for key ad features like Dynamic Ads, which automatically promote your products to interested shoppers. It’s also needed for offline conversion measurement, so you can see how your ads influence in-store sales.
How to Add Facebook Pixel to Shopify Manually?
To manually add the Facebook pixel to your Shopify store, you’ll need to insert the tracking code directly into your theme’s template files.
1 Find your theme template
First, log in to your Shopify admin and go to Online Store > Themes. Select “Edit code” to open your theme’s template files.
Locate the “header” template, which controls what appears in the section of your store. This is where you’ll paste the Facebook pixel code.
2 Get your Facebook pixel code
Next, log in to Facebook and go to your Ads Manager. Click the menu, select “Pixels”, and then click “Create a Pixel”.
Name your pixel, choose the “Shopify” platform, and click “Continue”. Select “Install code manually” and copy the pixel code provided.
3 Paste the code
Go back to your Shopify theme editor and paste the Facebook pixel code before the closing tag in your header template.
Be sure to paste the entire code, including the opening and closing.
Replace PIXEL_ID with your actual Facebook pixel ID. Save the template file and your Facebook pixel will start collecting data from your store!
Using an App to Install Facebook Pixel to Shopify
Using an app to install the Meta Pixel on your Shopify store is by far the easiest method. Some free apps can perform the task for you effortlessly with just a few clicks.
FBTrack ‑ Facebook Pixels App
This is a highly-rated free app that makes setting up the Facebook Pixel a breeze.
- Log into your Shopify admin and go to the App Store. Search for “FBTrack ‑ Facebook Pixels App” and install the app.
- Open the app and click “Connect Account”. Enter your Facebook login details to authorize the connection.
- Select the Facebook page and ad account you want to use. The pixel code will be automatically generated and placed throughout your theme.
- You can then view reports on your Facebook page to see data like page views, add to carts, and purchases coming from your Shopify store.
Smar7 Apps – Facebook Pixel
This is another simple, free option for installing the Facebook Pixel on Shopify.
- Install the “Smar7 Apps – Facebook Pixel” from the Shopify App Store.
- Click “Get Started” and you’ll be prompted to connect your Facebook account. Authorize the connection.
- Pick the Facebook page and ad account to use. The app will then add the necessary Facebook Pixel code to your theme.
- You’ll start seeing reports and metrics for your store within Facebook Ads Manager where you can create retargeting ads and optimize based on your store’s data.
Using an app like Facebook Pixel Helper or Smar7 Apps is the quickest way for any Shopify store owner to implement the Facebook Pixel and take advantage of its powerful retargeting and custom audience features. Within a few minutes, you’ll be all set up and your store’s data will start populating in your Facebook Ads account.
Troubleshooting Common Issues With the Facebook Pixel on Shopify
Once you’ve installed the Facebook Pixel on your Shopify store, you may run into some common issues that prevent it from tracking properly. It is advisable to partner with an experienced company like Cartcoders to stay away from such recurring issues.
However, here are a few troubleshooting tips to help get your Facebook Pixel working smoothly in case you don’t have a team to guide you:
Uncheck Customer Privacy Settings
If you’re seeing errors about Facebook not being able to track certain actions or page views, it may be due to your store’s customer privacy settings. Go to Settings > Customer privacy and uncheck the boxes next to “Disable Facebook tracking” and “Disable Google Analytics tracking.” This will allow Facebook and other services to collect data from your store.
Fix Loading Errors
If you see errors mentioning the Facebook Pixel failed to load, it typically means there’s an issue with the installation. Double check that you’ve installed the latest version of the Facebook Pixel app and that the Pixel code is placed directly after the tag on all your theme templates. You may need to reinstall the app to resolve loading issues.
Resolve Product ID Matching Issues
One of the most common problems with the Facebook Pixel is improper product ID matching. This occurs when the Facebook Pixel can’t match the product IDs from your product catalog to the products on your website. Go to your Facebook Pixel dashboard, select the Catalog tab, and check that all your products are showing under “Matched Products.”
For any products showing as “Unmatched,” double check that the Facebook product ID and Shopify product ID are the same. You may need to re-match these products to resolve tracking issues.
Check for JavaScript Errors
If products aren’t tracking at all with the Facebook Pixel, there may be a JavaScript error preventing the code from working properly. You can check for errors in the browser console. Open your store page, right-click and select “Inspect.” Go to the Console tab to view any error messages. You may need help from a developer to debug JavaScript errors.
Keeping an eye on your Facebook Pixel dashboard and troubleshooting any issues that come up will help ensure the most accurate tracking of your store’s events, page views, and product catalog. Be sure to check in regularly to make sure your Facebook Pixel is working properly.
