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When an eCommerce store goes offline—even for a short while—visitors start to wonder. Whether you’re fixing issues, redesigning, or preparing for launch with help from professional Shopify developers, leaving a blank screen creates confusion.
A simple “under construction” message can do more than just explain. It can hold interest, collect leads, and even direct traffic elsewhere. This blog shows why these messages matter, what to include, and gives you 10 ready-to-use ideas.
Also Read: Ideas to Earn Money From Shopify
When your store isn’t fully ready or needs a quick update, a message explaining what’s going on helps customers understand. It also gives your brand a way to stay professional, even when offline.
Let’s look at a few key reasons these messages are useful.
Without a message, users might think your store is permanently down. A small update like “we’re working on it” tells them the site is active, just underway.
It also helps explain slow-loading pages, incomplete layouts, or feature gaps. People appreciate honesty and clear timelines.
If a shopper sees a blank screen or “404 Not Found,” they may not return. A clear message with your logo and a simple note builds confidence. It shows you’re aware of the issue and working on it.
You can even add a line like “Thank you for your patience” to make it feel polite and customer-focused.
Search engines notice how visitors behave. If people leave your store right after clicking, it can hurt rankings.
But a good under construction page—with text, links, and branding—can lower bounce rates and show your site is still active.
You can also use this time to build an email list or send traffic to your social media pages.
A basic message won’t do much unless it’s clear, well-written, and useful. When designing your under-construction page, think about the visitor first.
Here’s what every good message should include.
Don’t leave people guessing. Use plain words like “Our store is currently under construction” or “We’re making some updates.” Avoid technical terms or vague lines like “in progress.”
Let them know you’re not gone—you’re just getting things ready.
If you know when the site will be live, say so. Even a rough time frame like “Launching in mid-June” gives people a reason to check back.
If you’re unsure, use something casual like “Coming back soon” or “Few days to go.”
Not every visitor is just browsing. Some may need help with an order or service. Include:
This way, they know help is still available even when the main store is down.
If your store is getting ready for launch or relaunch, now’s the time to build a list. Add a small form or signup link with a short message:
This helps build interest and gives you a direct way to reach out later.
Must Read: Checklist for Hiring Offshore eCommerce Development Experts
Your message doesn’t need to be long or complicated. A short, honest line works best. But how you say it can shape how customers feel.
Below are 10 under construction messages, each with a purpose and suggested ways to use them.
This message builds excitement. It’s ideal for stores getting close to launch.
You can pair it with:
This message shows that updates are being made with the customer in mind.
Add context with:
It’s a good option when you’re doing technical fixes or upgrades.
Use this for short-term maintenance. It tells visitors you’re coming back soon.
You might also say:
It works well during theme updates, app changes, or security checks.
Perfect for rebranding or major changes. It tells people something exciting is on the way.
Include:
This helps turn downtime into a teaser campaign.
This message is polite and customer-friendly. It says you care about their time.
Consider adding:
It’s ideal when your store has regular visitors or loyal customers.
If only part of your site is down, this message works well. You’re telling visitors they can still reach you or view other pages.
Add links to:
This reduces confusion and keeps traffic on your site.
Short and casual, this line is good for small stores or solo sellers.
Pair it with:
This adds a human touch, especially for handmade or boutique stores.
This metaphor keeps the tone light. Great for visual brands like fashion, art, or design.
You can also say:
Add a styled image or artwork to keep users interested.
Ideal for stores that have been quiet for a while. It helps explain the silence.
Include:
This message is helpful when relaunching after a break.
Use this to direct traffic elsewhere. Social platforms can keep users updated.
List your handles with small icons, like:
It keeps users connected while your site is offline.
At CartCoders, we help Shopify store owners build custom under construction pages that match your brand and purpose.
Whether you need a coming soon page, a simple update notice, or a full rebranding message, we provide the best Shopify development services and we’ve got you covered!
We can include features like:
👉 Let’s make downtime work for you. [Contact CartCoders today!]
Taking your site offline—even for a short time—can impact customer trust. But with the right message, you can stay connected with your audience.
A clear under construction message shows you care about your visitors and keeps them in the loop. Whether you’re launching a new product, redesigning your store, or fixing a bug, a small update on your page goes a long way.
Make your message friendly, helpful, and focused on the customer—and they’ll come back when you’re live.
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