When an eCommerce store goes offline—even for a short while—visitors start to wonder. Whether you’re fixing issues, redesigning, or preparing for launch with help from professional Shopify developers, leaving a blank screen creates confusion.
A simple “under construction” message can do more than just explain. It can hold interest, collect leads, and even direct traffic elsewhere. This blog shows why these messages matter, what to include, and gives you 10 ready-to-use ideas.
Let us build a custom page that keeps visitors informed and engaged.
Why “Under-Construction” Messages Matter for Online Stores?
When your store isn’t fully ready or needs a quick update, a message explaining what’s going on helps customers understand. It also gives your brand a way to stay professional, even when offline.
Let’s look at a few key reasons these messages are useful.
Keep Visitors Informed
Without a message, users might think your store is permanently down. A small update like “we’re working on it” tells them the site is active, just underway.
It also helps explain slow-loading pages, incomplete layouts, or feature gaps. People appreciate honesty and clear timelines.
Build Trust During Maintenance
If a shopper sees a blank screen or “404 Not Found,” they may not return. A clear message with your logo and a simple note builds confidence. It shows you’re aware of the issue and working on it.
You can even add a line like “Thank you for your patience” to make it feel polite and customer-focused.
Improve SEO and Reduce Bounce Rates
Search engines notice how visitors behave. If people leave your store right after clicking, it can hurt rankings.
But a good under construction page—with text, links, and branding—can lower bounce rates and show your site is still active.
You can also use this time to build an email list or send traffic to your social media pages.
Key Elements of a Good Web Page Under Construction Message
A basic message won’t do much unless it’s clear, well-written, and useful. When designing your under-construction page, think about the visitor first.
Here’s what every good message should include.
Clear Status of the Website
Don’t leave people guessing. Use plain words like “Our store is currently under construction” or “We’re making some updates.” Avoid technical terms or vague lines like “in progress.”
Let them know you’re not gone—you’re just getting things ready.
Expected Launch or Return Time
If you know when the site will be live, say so. Even a rough time frame like “Launching in mid-June” gives people a reason to check back.
If you’re unsure, use something casual like “Coming back soon” or “Few days to go.”
Contact Information or Support Option
Not every visitor is just browsing. Some may need help with an order or service. Include:
A contact email
A support chat (if available)
Or a link to your FAQ page
This way, they know help is still available even when the main store is down.
Option to Subscribe for Updates or Offers
If your store is getting ready for launch or relaunch, now’s the time to build a list. Add a small form or signup link with a short message:
“Want to know when we launch? Drop your email.”
“Sign up to get a special offer when we go live.”
This helps build interest and gives you a direct way to reach out later.
Create branded under construction pages that match your Shopify store’s style and tone.
10 Under Construction Message Ideas You Can Use
Your message doesn’t need to be long or complicated. A short, honest line works best. But how you say it can shape how customers feel.
Below are 10 under construction messages, each with a purpose and suggested ways to use them.
1. “We’re Almost Ready—Stay Tuned!”
This message builds excitement. It’s ideal for stores getting close to launch.
You can pair it with:
A countdown timer
A “Notify Me” button
Your brand logo and a short line like “The wait is almost over”
2. “Working Behind the Scenes for a Better Shopping Experience”
This message shows that updates are being made with the customer in mind.
Add context with:
“We’re fixing a few things to serve you better”
“Our team is making the site smoother and faster”
It’s a good option when you’re doing technical fixes or upgrades.
3. “Be Right Back—We’re Making Some Upgrades”
Use this for short-term maintenance. It tells visitors you’re coming back soon.
You might also say:
“Quick refresh in progress”
“Hang tight—we’ll be back in a few hours”
It works well during theme updates, app changes, or security checks.
4. “New Store. New Look. Coming Soon.”
Perfect for rebranding or major changes. It tells people something exciting is on the way.
Include:
A sneak peek image
A line like “Get ready for something fresh”
This helps turn downtime into a teaser campaign.
5. “We’re Making Things Better for You—Thanks for Your Patience!”
This message is polite and customer-friendly. It says you care about their time.
Consider adding:
A thank-you message
A support link or chat option
It’s ideal when your store has regular visitors or loyal customers.
6. “This Page is Under Construction—but We’re Still Here for You”
If only part of your site is down, this message works well. You’re telling visitors they can still reach you or view other pages.
Add links to:
Contact form
Other live pages
Social channels
This reduces confusion and keeps traffic on your site.
7. “Hold Tight! We’re Getting Things Ready”
Short and casual, this line is good for small stores or solo sellers.
Pair it with:
A personal photo
A sign-up form
This adds a human touch, especially for handmade or boutique stores.
8. “Our Store is Getting a Fresh Coat of Paint”
This metaphor keeps the tone light. Great for visual brands like fashion, art, or design.
You can also say:
“Giving things a little polish”
“Making it brighter and better for you”
Add a styled image or artwork to keep users interested.
9. “We’re Not Gone—Just Working on Something Great”
Ideal for stores that have been quiet for a while. It helps explain the silence.
Include:
A note from the founder
A short update on what’s changing
This message is helpful when relaunching after a break.
10. “Shop Will Be Back Soon—In the Meantime, Follow Us on Social Media”
Use this to direct traffic elsewhere. Social platforms can keep users updated.
List your handles with small icons, like:
Instagram
Facebook
Twitter
WhatsApp support link (if active)
It keeps users connected while your site is offline.
Need Help Building a Custom Under Construction Page?
At CartCoders, we help Shopify store owners build custom under construction pages that match your brand and purpose.
Whether you need a coming soon page, a simple update notice, or a full rebranding message, we provide the best Shopify development services and we’ve got you covered!
Taking your site offline—even for a short time—can impact customer trust. But with the right message, you can stay connected with your audience.
A clear under construction message shows you care about your visitors and keeps them in the loop. Whether you’re launching a new product, redesigning your store, or fixing a bug, a small update on your page goes a long way.
Make your message friendly, helpful, and focused on the customer—and they’ll come back when you’re live.
As the CTO at Shiv Technolabs & CartCoders, I am liable for instigating, planning, integrating, and implementing the organization's strategic orientation.
I gather the most significant tech news in addition to sharing the information I gained while serving as the CTO of Shiv Technolabs, a renowned web and mobile app development company. I am pleased to answer questions as a most valuable expert for Shiv Technolabs Private Limited and to share my experience. I offer a keen insider's perspective on technical advancements.
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