Top 25 Biggest Shopify Stores in Germany by Brand Size (2026)

Germany is home to some of the most well-known direct-to-consumer and retail brands in Europe. Many of these brands run their online stores on Shopify, handling large product catalogs, high traffic, and customers across multiple regions.

This list highlights 25 of the biggest Shopify stores connected to Germany, ordered by estimated brand size. The goal is not guesswork or hype. It is to show how large, real brands use Shopify to support serious business scale.

Brand size here does not mean design style or social buzz. It reflects how big the business footprint is, how wide the reach goes, and how much volume the store is built to handle.

How “Brand Size” Is Measured in This List

Exact revenue numbers are rarely public. To keep this list accurate and fair, brand size is estimated using multiple public signals instead of assumptions.

Revenue Signals Used

• Publicly reported turnover (where available)
• Industry reports and press coverage
• Known group-level revenue for parent companies

When exact figures are not shared, brands are placed using a relative scale rather than fixed numbers.

Traffic & Customer Reach

• Estimated monthly site visits
• Number of countries served
• Presence of global or EU-wide shipping

Brands with wider reach and steady traffic sit higher in the list.

Product Scale

• Size of the product catalog
• Number of active categories
• Mix of evergreen and seasonal products

Stores managing larger catalogs usually require a stronger backend setup and operations.

Regional vs Cross-Border Presence

• Germany-only sales
• Germany + EU
• Global storefronts

Brands selling across borders generally operate at a larger scale due to logistics, payments, and compliance needs.

Biggest Germany-based Shopify Stores Powering Major Brands

1. Carhartt WIP

• Industry: Apparel & streetwear
• Brand size signals: Global retail presence, strong DTC sales, long-standing brand
• Shopify setup: Shopify Plus
• Regions served: Germany, EU, global

2. Sennheiser (Shop)

• Industry: Audio & electronics
• Brand size signals: Part of a large global audio group
• Shopify setup: Shopify (headless-style frontend)
• Regions served: Germany, EU, select global regions

3. Air Up

• Industry: Consumer goods & lifestyle
• Brand size signals: High-growth DTC brand, strong EU penetration
• Shopify setup: Shopify Plus
• Regions served: Germany, EU, UK

4. Orthomol

• Industry: Health & supplements
• Brand size signals: High reported revenue, large customer base
• Shopify setup: Shopify Plus
• Regions served: Germany, EU

5. B.O.C.

• Industry: Sports & outdoor retail
• Brand size signals: 40+ physical stores with strong online sales
• Shopify setup: Shopify Plus
• Regions served: Germany

6. TASCHEN

• Industry: Publishing & lifestyle
• Brand size signals: Global brand, multilingual storefronts
• Shopify setup: Shopify Plus
• Regions served: Global

7. Elgato

• Industry: Gaming & creator hardware
• Brand size signals: Global product demand, high traffic store
• Shopify setup: Shopify
• Regions served: Germany, EU, global

8. Fanatec

• Industry: Gaming & motorsport hardware
• Brand size signals: Premium product pricing, global fan base
• Shopify setup: Shopify Plus
• Regions served: Germany, EU, global

9. AEVOR

• Industry: Bags & accessories
• Brand size signals: Part of a large multi-brand group
• Shopify setup: Shopify
• Regions served: Germany, EU

10. Kapten & Son

• Industry: Fashion & accessories
• Brand size signals: Strong DTC sales, international reach
• Shopify setup: Shopify Plus
• Regions served: Germany, EU, global

11. Reisenthel

• Industry: Bags & home accessories
• Brand size signals: Long-running brand with stable sales
• Shopify setup: Shopify
• Regions served: Germany, EU

12. Freeletics

• Industry: Fitness & digital products
• Brand size signals: Large user base, subscription-led growth
• Shopify setup: Shopify (digital-first commerce)
• Regions served: Germany, EU, global

13. fritz-kola

• Industry: Food & beverage
• Brand size signals: Strong retail + online brand presence
• Shopify setup: Shopify
• Regions served: Germany, EU

14. TEVEO

• Industry: Activewear
• Brand size signals: Fast-growing DTC apparel brand
• Shopify setup: Shopify
• Regions served: Germany, EU

15. Asphaltgold

• Industry: Footwear & streetwear retail
• Brand size signals: Premium sneaker audience, steady traffic
• Shopify setup: Shopify Plus
• Regions served: Germany, EU

16. Paperlike

• Industry: Consumer electronics accessories
• Brand size signals: Strong niche dominance, global sales
• Shopify setup: Shopify Plus
• Regions served: Global

17. Wajos

• Industry: Specialty food
• Brand size signals: Large product range, loyal customer base
• Shopify setup: Shopify Plus
• Regions served: Germany, EU

18. Braun Büffel

• Industry: Leather accessories
• Brand size signals: Heritage brand with steady online demand
• Shopify setup: Shopify
• Regions served: Germany, EU

19. Wildling Shoes

• Industry: Footwear
• Brand size signals: Strong niche audience, direct sales focus
• Shopify setup: Shopify
• Regions served: Germany, EU

20. Hey Marly

• Industry: Fashion & accessories
• Brand size signals: Mid-size DTC store with repeat buyers
• Shopify setup: Shopify
• Regions served: Germany, EU

21. OH APRIL

• Industry: Apparel
• Brand size signals: Social-driven sales with stable demand
• Shopify setup: Shopify
• Regions served: Germany, EU

22. JACKS Beauty Line

• Industry: Beauty & skincare
• Brand size signals: Premium positioning, loyal audience
• Shopify setup: Shopify
• Regions served: Germany, EU

23. Kess Berlin

• Industry: Cosmetics
• Brand size signals: Smaller DTC brand with growing reach
• Shopify setup: Shopify
• Regions served: Germany

24. Emma & Noah

• Industry: Baby & kids products
• Brand size signals: Niche-focused DTC store
• Shopify setup: Shopify
• Regions served: Germany

25. FC Union Berlin (Shop)

• Industry: Sports merchandise
• Brand size signals: Club fanbase-driven sales
• Shopify setup: Shopify
• Regions served: Germany

Industries Leading Big Shopify Stores in Germany

The biggest Shopify stores in Germany are not limited to one category. Still, a few industries appear more often at scale.

Fashion & Apparel

• Streetwear and lifestyle clothing brands
• Strong repeat purchase behavior
• High focus on brand identity and drops

Examples include apparel, footwear, and accessories brands selling across Europe.

Health & Wellness

• Supplements and nutrition products
• Fitness-related digital and physical goods
• High trust requirements and clear product information

These stores often manage subscriptions, bundles, and regulated products.

Consumer Electronics & Hardware

• Audio equipment
• Gaming and creator tools
• Premium-priced products with global demand

Such stores usually need strong logistics and post-purchase support.

Food & Beverage

• Gourmet products
• Branded drinks and packaged goods
• Mix of retail and direct sales

These brands depend on fast fulfillment and clear delivery rules.

Common Patterns Across Large Shopify Stores

Despite different industries, the biggest Shopify stores in Germany share several patterns.

Store Structure

• Clear category hierarchy
• Simple menus without overload
• Product discovery comes first

Navigation stays clean even with large catalogs.

Checkout Flow

• Few checkout steps
• Local payment methods
• Clear delivery and tax information

Removing friction at checkout is a common priority.

Content Style

• Short product descriptions
• Visual-first product pages
• Trust badges and social proof

Content supports buying decisions without overwhelming users.

Shopify Plus vs Standard Shopify for Large German Brands

Not every large brand starts on Shopify Plus. Many grow into it.

When Standard Shopify Works

• Single-country selling
• Moderate daily orders
• Limited custom checkout needs

This setup fits brands that want speed and control without added complexity.

When Shopify Plus Becomes Necessary

• High order volume
• Multiple regional storefronts
• Custom checkout logic
• ERP or advanced system connections

At this stage, store stability and backend flexibility matter more than simplicity.

Let’s Bring Your Store to the Top

CartCoders works with growing and the biggest Shopify brands that sell in Germany and across Europe.

Many high-scale Shopify stores face challenges such as:

• German tax and VAT handling
• EU payment methods like Klarna and SEPA
• Multi-language storefronts
• Performance issues during high traffic

CartCoders helps brands build and manage Shopify stores in Germany that stay stable as sales grow. The focus is on clean store structure, reliable integrations, and long-term scalability rather than short-term fixes.

For brands planning to expand in Germany or handle higher order volumes, contact CartCoders now, as we provide Shopify development support that fits real business needs.

Key Takeaways

Germany is home to many high-scale Shopify stores across different industries. These brands prove that Shopify can support serious business size when the store is built with care.

Brand size grows from steady demand, clear structure, and smooth buying flow. Shopify supports that growth when used with the right setup and planning.

Frequently Asked Questions