WhatsApp is the most widely used messaging app worldwide, with more than 2 billion users. WhatsApp offers opportunities to enhance customer interactions, facilitate a quicker flow of communication, and improve the post-purchase experience for shoppers in Shopify stores.

Shopify WhatsApp enables you to edit orders based on their status, respond to customer questions, and offer real-time assistance directly from your store. You don’t need to be a developer or rebuild your setup. With guidance often recommended by Shopify experts, this step-by-step guide walks you through the entire WhatsApp integration process on Shopify.

Let’s begin.

Why You Should Integrate WhatsApp with Shopify

Why You Should Integrate WhatsApp with Shopify

WhatsApp is fast, personalized, and easy to use. That is why it is a perfect eCommerce communication. These are some of the reasons to connect WhatsApp with Shopify:

  • Send shipping-delivery notifications and shipping alerts
  • You can respond to product or shipping complaints immediately
  • Provide individual customer services
  • Increase capacity to convert the abandoned carts
  • Allow sharing of products in viral marketing

What is more important is that the open rates of WhatsApp messages are around 90 percent, which is even higher than those of email messages.

9-Step Shopify WhatsApp Integration Setup Guide for 2025

Here are the steps by which you can easily connect your WhatsApp to the Shopify Store:-

Step 1: Choose the Right Integration Method

Before starting, decide how deep you want the integration to go. Here are two options:

  1. Basic Integration (Using Free Apps):

Perfect to start: You can insert a chat button or you can manually send messages using your WhatsApp number.

  • Advanced Integration (Implementing WhatsApp Business API):

The approach promotes the use of automated messages, including order confirmations, abandoned cart reminders, and delivery notifications. It is mightier and suitable for expanding stores.

To have a fully implemented order, choose Shopify WhatsApp Business API integration. It liberates complete automation and templates of messages.

Step 2: Create a WhatsApp Business Account

To use WhatsApp for your store, you must have a WhatsApp Business Account. Here’s how:

  1. Go to Facebook Business Manager
  2. Create or log into your business account
  3. Verify your business information
  4. Add your WhatsApp Business number
  5. Submit your number for approval

Ensure your phone number is not already linked to a personal WhatsApp account. You’ll also need a Facebook Business Page for the integration.

Step 3: Apply for WhatsApp Business API Access

At this point, you have established the business; request the WhatsApp Business API:

  1. Visit the WhatsApp Business Platform of Meta
  2. Click on Get Started, and then the directions repeat
  3. Select a Business Solution Provider (BSP) such as 360 Dialog, Twilio, or Gupshup
  4. Upload your business number and papers

Upon approval, your phone will be activated to the WhatsApp API. As of today, it is possible to automate messages sent directly through a Shopify store.

Step 4: Use an Integration App or Provider

To link Shopify and the WhatsApp API, you need a trusted Shopify integration service or app. These tools securely connect your store and messaging system.

Top apps for Shopify WhatsApp integration include:

  • Zoko
  • Interakt
  • WATI
  • Tellephant

These apps allow you to:

  • Send order confirmations and shipping updates
  • Trigger abandoned cart reminders
  • Offer customer support in real-time
  • Collect feedback after delivery

Most apps require you to link your WhatsApp API details. You’ll also need to create message templates for each event (e.g., order placed, order shipped, etc.).

Step 5: Set Up Message Templates

WhatsApp API only allows pre-approved message templates for automated communication. These templates must follow guidelines and be approved by Meta.

Here’s how to set them up:

  1. Go to your BSP dashboard
  2. Create message templates like:
    • Order confirmation
    • Shipping notification
    • Payment reminder
    • Delivery confirmation
  3. Submit each template for review
  4. Once approved, connect them to your Shopify store

Make sure your templates include variables like order number, delivery date, and customer name. This adds a personal touch to your communication.

Step 6: Add a WhatsApp Chat Button to Your Store

Even if you’re using the API, it’s smart to install a WhatsApp chat button on your store.

Here’s how:

  1. Use an app like “WhatsApp Chat + Abandoned Cart”
  2. Customize button text, position, and color
  3. Link it to your WhatsApp Business number
  4. Add pre-filled greeting messages

This allows customers to reach you instantly from any product or support page.

Step 7: Enable Order Notifications and Customer Triggers

Most WhatsApp apps allow you to automate messages based on triggers. Examples include:

  • Send a message when an order is placed
  • Notify when the package is shipped
  • Offer support when a return is requested
  • Remind the user about an abandoned cart

You can set these triggers from the app’s dashboard. Simply link each event to a pre-approved message template.

Step 8: Start Using WhatsApp Marketing for Shopify Stores

WhatsApp is not just for support—it’s great for marketing too. Use it to:

  • Send product launches to repeat buyers
  • Offer discounts to inactive customers
  • Collect feedback after delivery
  • Promote seasonal sales

Be sure to get customer opt-in first. You can collect consent via checkboxes during checkout or by using popups and banners.

Avoid spamming and follow Meta’s guidelines for message frequency.

Step 9: Track Performance and Improve

Once your WhatsApp setup is complete, monitor its performance. Look for:

  • Message open and response rates
  • Cart recovery success
  • Repeat customer engagement
  • Customer support response time

Most integration apps come with dashboards for analytics. Use this data to improve your message timing, format, and targeting.

Common Mistakes to Avoid

Common Mistakes to Avoid

While setting up WhatsApp for Shopify, store owners often make these mistakes:

  • Not getting customer consent for marketing messages
  • Using personal WhatsApp accounts for business communication
  • Failing to monitor response times
  • Using unapproved message templates
  • Overloading users with too many messages

Avoid these to maintain professionalism and customer trust.

Final Thoughts

WhatsApp has ceased being a messaging service only. It is an effective customer connection mechanism of Shopify stores. A correctly configured implementation will allow you to provide quick assistance, push automated reports and increase repeat purchase rates.

With this guide on Shopify WhatsApp integration, you can be on the right track and unite your customer experience with valuable communication.

Need Expert Help with Shopify WhatsApp Integration?

For a smooth and reliable setup, trust CartCoders to handle it for you. From Shopify WhatsApp Business API integration to automated message setup, we offer trusted Shopify integration services designed to help you grow.

Make your Shopify store WhatsApp-ready with CartCoders—your expert integration partner.

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