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WhatsApp is the most widely used messaging app worldwide, with more than 2 billion users. WhatsApp offers opportunities to enhance customer interactions, facilitate a quicker flow of communication, and improve the post-purchase experience for shoppers in Shopify stores.
Shopify WhatsApp enables you to edit orders based on their status, respond to customer questions, and offer real-time assistance directly from your store. You don’t need to be a developer or rebuild your setup. With guidance often recommended by Shopify experts, this step-by-step guide walks you through the entire WhatsApp integration process on Shopify.
Let’s begin.
WhatsApp is fast, personalized, and easy to use. That is why it is a perfect eCommerce communication. These are some of the reasons to connect WhatsApp with Shopify:
What is more important is that the open rates of WhatsApp messages are around 90 percent, which is even higher than those of email messages.
Here are the steps by which you can easily connect your WhatsApp to the Shopify Store:-
Before starting, decide how deep you want the integration to go. Here are two options:
Perfect to start: You can insert a chat button or you can manually send messages using your WhatsApp number.
The approach promotes the use of automated messages, including order confirmations, abandoned cart reminders, and delivery notifications. It is mightier and suitable for expanding stores.
To have a fully implemented order, choose Shopify WhatsApp Business API integration. It liberates complete automation and templates of messages.
To use WhatsApp for your store, you must have a WhatsApp Business Account. Here’s how:
Ensure your phone number is not already linked to a personal WhatsApp account. You’ll also need a Facebook Business Page for the integration.
At this point, you have established the business; request the WhatsApp Business API:
Upon approval, your phone will be activated to the WhatsApp API. As of today, it is possible to automate messages sent directly through a Shopify store.
To link Shopify and the WhatsApp API, you need a trusted Shopify integration service or app. These tools securely connect your store and messaging system.
Top apps for Shopify WhatsApp integration include:
These apps allow you to:
Most apps require you to link your WhatsApp API details. You’ll also need to create message templates for each event (e.g., order placed, order shipped, etc.).
WhatsApp API only allows pre-approved message templates for automated communication. These templates must follow guidelines and be approved by Meta.
Here’s how to set them up:
Make sure your templates include variables like order number, delivery date, and customer name. This adds a personal touch to your communication.
Even if you’re using the API, it’s smart to install a WhatsApp chat button on your store.
Here’s how:
This allows customers to reach you instantly from any product or support page.
Most WhatsApp apps allow you to automate messages based on triggers. Examples include:
You can set these triggers from the app’s dashboard. Simply link each event to a pre-approved message template.
WhatsApp is not just for support—it’s great for marketing too. Use it to:
Be sure to get customer opt-in first. You can collect consent via checkboxes during checkout or by using popups and banners.
Avoid spamming and follow Meta’s guidelines for message frequency.
Once your WhatsApp setup is complete, monitor its performance. Look for:
Most integration apps come with dashboards for analytics. Use this data to improve your message timing, format, and targeting.
While setting up WhatsApp for Shopify, store owners often make these mistakes:
Avoid these to maintain professionalism and customer trust.
WhatsApp has ceased being a messaging service only. It is an effective customer connection mechanism of Shopify stores. A correctly configured implementation will allow you to provide quick assistance, push automated reports and increase repeat purchase rates.
With this guide on Shopify WhatsApp integration, you can be on the right track and unite your customer experience with valuable communication.
For a smooth and reliable setup, trust CartCoders to handle it for you. From Shopify WhatsApp Business API integration to automated message setup, we offer trusted Shopify integration services designed to help you grow.
Make your Shopify store WhatsApp-ready with CartCoders—your expert integration partner.
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