WhatsApp is the most widely used messaging app worldwide, with more than 2 billion users. WhatsApp offers opportunities to enhance customer interactions, facilitate a quicker flow of communication, and improve the post-purchase experience for shoppers in Shopify stores.
Shopify WhatsApp enables you to edit orders based on their status, respond to customer questions, and offer real-time assistance directly from your store. You don’t need to be a developer or rebuild your setup. With guidance often recommended by Shopify experts, this step-by-step guide walks you through the entire WhatsApp integration process on Shopify.
Let’s begin.
Why You Should Integrate WhatsApp with Shopify
WhatsApp is fast, personalized, and easy to use. That is why it is a perfect eCommerce communication. These are some of the reasons to connect WhatsApp with Shopify:
Send shipping-delivery notifications and shipping alerts
You can respond to product or shipping complaints immediately
Provide individual customer services
Increase capacity to convert the abandoned carts
Allow sharing of products in viral marketing
What is more important is that the open rates of WhatsApp messages are around 90 percent, which is even higher than those of email messages.
9-Step Shopify WhatsApp Integration Setup Guide for 2025
Here are the steps by which you can easily connect your WhatsApp to the Shopify Store:-
Step 1: Choose the Right Integration Method
Before starting, decide how deep you want the integration to go. Here are two options:
Basic Integration (Using Free Apps):
Perfect to start: You can insert a chat button or you can manually send messages using your WhatsApp number.
Advanced Integration (Implementing WhatsApp Business API):
The approach promotes the use of automated messages, including order confirmations, abandoned cart reminders, and delivery notifications. It is mightier and suitable for expanding stores.
To have a fully implemented order, choose Shopify WhatsApp Business API integration. It liberates complete automation and templates of messages.
Step 2: Create a WhatsApp Business Account
To use WhatsApp for your store, you must have a WhatsApp Business Account. Here’s how:
Ensure your phone number is not already linked to a personal WhatsApp account. You’ll also need a Facebook Business Page for the integration.
Step 3: Apply for WhatsApp Business API Access
At this point, you have established the business; request the WhatsApp Business API:
Visit the WhatsApp Business Platform of Meta
Click on Get Started, and then the directions repeat
Select a Business Solution Provider (BSP) such as 360 Dialog, Twilio, or Gupshup
Upload your business number and papers
Upon approval, your phone will be activated to the WhatsApp API. As of today, it is possible to automate messages sent directly through a Shopify store.
Step 4: Use an Integration App or Provider
To link Shopify and the WhatsApp API, you need a trusted Shopify integration service or app. These tools securely connect your store and messaging system.
Top apps for Shopify WhatsApp integration include:
Zoko
Interakt
WATI
Tellephant
These apps allow you to:
Send order confirmations and shipping updates
Trigger abandoned cart reminders
Offer customer support in real-time
Collect feedback after delivery
Most apps require you to link your WhatsApp API details. You’ll also need to create message templates for each event (e.g., order placed, order shipped, etc.).
Step 5: Set Up Message Templates
WhatsApp API only allows pre-approved message templates for automated communication. These templates must follow guidelines and be approved by Meta.
Here’s how to set them up:
Go to your BSP dashboard
Create message templates like:
Order confirmation
Shipping notification
Payment reminder
Delivery confirmation
Submit each template for review
Once approved, connect them to your Shopify store
Make sure your templates include variables like order number, delivery date, and customer name. This adds a personal touch to your communication.
Step 6: Add a WhatsApp Chat Button to Your Store
Even if you’re using the API, it’s smart to install a WhatsApp chat button on your store.
Here’s how:
Use an app like “WhatsApp Chat + Abandoned Cart”
Customize button text, position, and color
Link it to your WhatsApp Business number
Add pre-filled greeting messages
This allows customers to reach you instantly from any product or support page.
Step 7: Enable Order Notifications and Customer Triggers
Most WhatsApp apps allow you to automate messages based on triggers. Examples include:
Send a message when an order is placed
Notify when the package is shipped
Offer support when a return is requested
Remind the user about an abandoned cart
You can set these triggers from the app’s dashboard. Simply link each event to a pre-approved message template.
Step 8: Start Using WhatsApp Marketing for Shopify Stores
WhatsApp is not just for support—it’s great for marketing too. Use it to:
Send product launches to repeat buyers
Offer discounts to inactive customers
Collect feedback after delivery
Promote seasonal sales
Be sure to get customer opt-in first. You can collect consent via checkboxes during checkout or by using popups and banners.
Avoid spamming and follow Meta’s guidelines for message frequency.
Step 9: Track Performance and Improve
Once your WhatsApp setup is complete, monitor its performance. Look for:
Message open and response rates
Cart recovery success
Repeat customer engagement
Customer support response time
Most integration apps come with dashboards for analytics. Use this data to improve your message timing, format, and targeting.
Common Mistakes to Avoid
While setting up WhatsApp for Shopify, store owners often make these mistakes:
Not getting customer consent for marketing messages
Using personal WhatsApp accounts for business communication
Failing to monitor response times
Using unapproved message templates
Overloading users with too many messages
Avoid these to maintain professionalism and customer trust.
Final Thoughts
WhatsApp has ceased being a messaging service only. It is an effective customer connection mechanism of Shopify stores. A correctly configured implementation will allow you to provide quick assistance, push automated reports and increase repeat purchase rates.
With this guide on Shopify WhatsApp integration, you can be on the right track and unite your customer experience with valuable communication.
Need Expert Help with Shopify WhatsApp Integration?
For a smooth and reliable setup, trust CartCoders to handle it for you. From Shopify WhatsApp Business API integration to automated message setup, we offer trusted Shopify integration services designed to help you grow.
As the CTO at Shiv Technolabs & CartCoders, I am liable for instigating, planning, integrating, and implementing the organization's strategic orientation.
I gather the most significant tech news in addition to sharing the information I gained while serving as the CTO of Shiv Technolabs, a renowned web and mobile app development company. I am pleased to answer questions as a most valuable expert for Shiv Technolabs Private Limited and to share my experience. I offer a keen insider's perspective on technical advancements.
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