Shopify Plus vs Advanced: Plans & Pricing Comparison 2026 Guide

Expanding Shopify brands often face a well-known crossroads: Shopify Plus vs. Advanced, two plans designed for growing stores that differ in cost and functionality. This decision is important because every plan influences your approach to checkout, B2B processes, automation, performance, and overall cost of ownership. According to reports, Shopify users in the USA make up over 50% of the user base.

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As of 2026, the trend towards more volume-oriented brands, subscription-focused catalogues, and global growth has become increasingly prominent, and the choice of a plan becomes especially important for margins and operational speed.

This guide provides precisely what you require: up-to-date prices, feature differences, Shopify Plus development considerations, Plus-only functionality, Advanced-only applications, and the right course of action.

Shopify Plus vs Advanced in One Minute

Both Shopify Advanced and Shopify Plus are designed to grow fast; however, they suit different business realities. Advanced offers a powerful background in scaling D2C brands at predictable prices and stable feature access. Shopify Plus shifts to the enterprise level with more checkout control, B2B tooling, access to Shopify Functions and dedicated account management, all of which are linked to increased costs and contractual conditions.

Included in Plus begins at $2,300/month (3-year term) or $2,500/month (1-year term) for basic implementations. Shopify states that high-volume businesses are switching to a usage-based and GMV fee model. Advanced is considered premium, with fixed monthly rates based on your location and it is publicly priced on Shopify’s pricing pages.

Single-line instructions: Select Advanced due to robust core features and reliability at a cost. Go to Plus and get B2B, more thorough checkouts and enterprise control.

Shopify Plus vs Advanced Pricing (2026)

Shopify pricing differs by country and final plan terms. Below are structured examples using Shopify’s public price pages.

Base Plan Pricing (US + India Examples)

Payment-Related Fees to Watch

Your actual expenditure = plan + applications + payments + theme work + developer’s hours. Cost should be computed in 12-36 months, not on a monthly basis.

Shopify Plus vs Advanced: Key Features

The following is a feature-based comparison, with each explanation presented in straightforward terms to help you understand the precise differences between the two plans.

Checkout Control

Shopify Advanced is strong in checkout and weak on customization. Shopify Plus provides enterprise-level checkout control through Checkout Extensibility, Script Migration, Shopify Functions and Plus-supported customization paths, as outlined in Shopify’s official checkout customization documentation.

B2B Selling

This is the most apparent difference: Shopify B2B can only be purchased on Shopify Plus.

Core B2B features include:

• Company profiles
• Volume-based catalogs
• Payment terms
• B2B checkout logic
• Company-level price lists
• B2B and account requests.

If you include B2B, wholesale, distributors, network, or large-volume corporate purchasers in your roadmap, Plus is the only right choice.

Team Access

Shopify Advanced supports 15 staff accounts, which is sufficient for lean teams or single-brand businesses. Shopify Plus increases these limits exponentially, enabling larger operations to access, gain finer control and operate across multiple teams without constraints.

Which Plan Is Right for You?

Here are two distinct profiles, each of which is explained in detail below in an attempt to explain to you the time when Advanced suffices and when Plus is the only possible solution.

When is the Advanced Fit

Further developments where you desire a lower base cost, good reporting and consistent performance. It furnishes stores with a single storefront, easy check-in and check-out and expansion-oriented teams.

When Plus Is the Fit

The Plus plan includes the features of Shopify B2B, enhanced checkout controls, multi-store growth and custom workflows. Plus, pricing models and lower transaction charges are also applicable in high-volume businesses.

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When Does Plus Cost Make Sense?

These are practical upgrade criteria applied by enterprise Shopify traders who assess Plus.

You Need B2B

In case B2B is included in your pipeline distributors, wholesale buyers, corporate purchasing, Plus is obligatory. B2B Shopify is a Plus-only system and no Advanced workaround can support this feature.

You Need Checkout Changes

Advanced has guardrails; Plus eliminates them. And when your growth plan requires the use of custom checkout fields, logic, upsells, or workflow-specific changes, Plus opens up the official checkout customization ecosystem.

Compare Fees vs Base Cost

If your third-party payment surcharge is excessive, plan distinctions could be resolved by switching to Plus. The card fees depend on the country; Shopify request the merchants to visit local pricing pages or call the sales. In certain brands, savings on fees are in the form of less expensive than remaining on Advanced.

Shopify Plus vs Advanced Pricing by Country

Shopify pricing is regional. Shopify publishes the prices of Advanced plans on country-specific pricing pages and Plus pricing is generally negotiated with Sales at Shopify to confirm the pricing on terms and whether your setup qualifies at the standard rate or pursues a variable fee structure.

USA

Advanced costs $299/month and Plus costs $ 2,300/month (3-year) or $ 2,500/month (1-year). Big volume brands can switch to a variable platform fee. The charges applied by payment providers depend on the type of card and must be verified before the total price is estimated.

UK

Rapid expenses £344/month, publicly traded. Shopify Plus usually starts at around £1,700+/month and the price is determined by Shopify. UK merchants should also compare domestic vs international card rates when calculating the long-term operating costs of either plan.

Canada

Then there is Advanced at 399 CAD/month and Plus at approximately 2,300 USD/month, which includes Shopify sales. Multi-region stores and bilingual brands are among the reasons Plus is a preferred Canadian brand, as it offers expansion-store support and better control over checkout and workflow.

Australia

Advanced costs $499 AUD/month. The Plus rate is the same as the global rate: $2,300- $2,500/month, depending on the term. Australian traders who intend to expand into APAC or sell in multiple currencies often switch to Plus, which offers enhanced multi-store management and enterprise-grade checkout controls.

India

Advanced will cost 20,652/month (annual payment). Shopify Plus begins at 175,000/month (3-year plan) or 190,000/month (1-year plan). The cost of payment gateways varies between Razorpay, PayU and Cashfree and Plus is attractive for larger D2C and B2B operations at scale.

UAE

Advanced charges in USD at approximately 399/month, which is displayed on the UAE page of Shopify. Shopify Plus starts at 2300/month, with terms being negotiated by sales. Multi-store, multi-currency workflows are frequently used by UAE brands expanding into the GCC and they may prefer Plus.

Conclusion

It boils down to the next phase of your growth: checkout control, B2B processes, staff size, internationalization and the long-term cost perspective: Shopify Plus or Shopify Advanced.

Advanced provides a robust base of chain stores with a predictable pricing strategy. Shopify Plus unlocks enterprise features for B2B businesses, including extensively customised checkouts, multi-store networks and reduced charges, helping drive greater GMV.

In case you are not sure what plan best fits your business needs in terms of your revenue model, your payment mix, or your long-term growth, CartCoders assists brands in analysis, selection and day one construction of the plan.

CartCoders, a leading Shopify Plus development company, is a high-performance store designed to support enterprise expansion, multi-store deployment, Shopify features and advanced B2B stores.

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