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Planning to migrate your Magento store to Shopify in 2026 but not sure how the data will behave during the shift? Many owners reach this stage when server tasks, manual patches, and extension conflicts create extra workload. Shopify avoids these tasks with a stable cloud setup. But the migration path requires a structured plan because the internal models of both systems differ at every layer.
Magento uses an EAV structure. EAV stands for entity–attribute–value. It stores product data in multiple linked tables. Shopify uses a flat product model. It accepts simple fields, a limit of three options, and a maximum of one hundred variants per product.
This difference affects how configurable products, bundles, and attribute sets move during migration. A clean mapping strategy reduces errors when the import runs.
Store owners studying the shift often view the Magento to Shopify migration services page to understand how variant limits, metafields, and collection rules behave after import. This gives a clear idea of what changes during the transition.
Magento allows unlimited attributes. These attributes sit inside sets that define product structure. A store may have sets like “Clothing,” “Shoes,” “Accessories,” or “Electronics,” each with unique fields. Shopify does not support attribute sets. It uses standard fields and metafields for extra values. Some Magento fields can shift directly into Shopify variants. Others convert to metafields. Some must merge or drop.

Magento also handles configurable products through parent–child links. The parent item stores the logic. The children store the variations. Shopify stores everything in one product. The import must merge these values without breaking the variant chain. If attribute values do not match the allowed format, Shopify will not build the variants correctly.
Stores with custom logic often rely on data adjustments explained in Shopify development services. These adjustments help when a catalog needs custom fields, metafield groups, or template-level changes.
The preparation stage controls most of the risk. A clear checklist supports both the export and the import.
Magento stores data in many tables. Product data sits in catalog_product_entity tables. Category data sits in catalog_category_entity. URL rewrites sit in url_rewrite. Images sit in pub/media. You need a full backup. This includes database export and the entire media folder.
Magento 1 and Magento 2 store data differently. Magento 2 splits fields into entity tables, value tables, and linked references. Shopify accepts flat data. Version checks decide which export method suits your catalog.
Some stores carry old attribute sets that no longer serve the catalog. Remove unused sets. Merge sets with similar fields. Plan which fields convert to variants. Plan which fields convert to metafields. This reduces mapping issues.
Magento uses a deep tree. Shopify uses collections. Collections can use rules or manual grouping. If your Magento store uses layered navigation, you must decide how filters will behave inside Shopify.
Magento stores rewrites in separate tables. Shopify creates new URLs. If the URLs do not match, redirects are required. Export every URL. This includes products, categories, CMS pages, and blog posts. Missing redirects cause traffic loss.
Some stores use custom modules for size charts, warranty notes, shipping notes, and other values. Shopify may accept these as metafields. You must list these fields before exporting.
The migration begins with cleanup. Clean data reduces conflicts and import failures.
Delete draft products. Remove old categories. Remove empty attributes. This lowers the size of the export file and reduces processing time.
Magento accepts long SKUs, special characters, and variations created through modules. Shopify prefers clean SKUs. Variants must follow simple patterns. Normalizing SKUs early removes conflicts when Shopify tries to create variant combinations.
Some stores use apps. Some use manual CSV. Some use assisted mapping. The method depends on catalog size, variant count, and number of images. If the store needs theme setup and structural work after migration, owners review the workflow shown in Shopify store setup services.
Export products, configurable links, customers, orders, and pages. Magento supports CSV export for most fields. Some advanced fields require module-based export. You must keep the exported files readable. Large files must be split into smaller batches so the import does not fail.
Once the Magento store is cleaned and the export files are ready, the migration enters the main execution phase. This part focuses on the technical steps that decide how your products, variants, categories, customers, and orders reach Shopify without breaking structure. Each step needs attention because both platforms treat data in different ways. A small mismatch can break variant links or create empty handles. A clear sequence reduces these issues.
The steps below follow the same order used by engineers when handling large catalog migrations. These steps apply to single-store and multi-store setups. Multi-store projects need extra checks because URLs, currencies, and store views behave differently after import.
Magento uses EAV tables. Shopify uses flat tables. Shopify does not read Magento’s table structure directly. It accepts CSV, API-based imports, or migration-app formatted data. When the import begins, Shopify expects each product to have a handle, title, body, image links, options, and variants. Anything outside these fields must be converted into metafields.
Magento stores product text, attributes, and images in different tables. Shopify expects them in one place. That is why the export must flatten the data. Flattening combines values into one file so Shopify can read them without guessing relationships.
Store owners who want to understand how Shopify interprets handles, options, and metafields often review the examples shown in Shopify migration services. It helps them see which fields shift smoothly and which fields need manual mapping.
Your Shopify store must be ready before the import. This includes:
Shopify also uses a predictable URL format. Product URLs always use /products/handle. Category URLs always use /collections/handle. This helps during redirect mapping later.
If your store needs structural adjustments after import, such as layout changes or metafield-based templates, the examples inside Shopify development services give clear guidance.
Shopify accepts products through CSV or through API-based imports. Large catalogs usually need CSV because API imports can hit rate limits. Shopify has strict API throttle rules. These limits control how many records you can send per second. CSV avoids throttle issues, but the file must follow Shopify’s accepted structure.
The product CSV must contain:
Magento stores attributes in separate tables. The export must flatten this. If you skip flattening, Shopify may create incomplete products.
Magento configurable products link parent and child SKUs through relational tables. Shopify converts these into variant rows. Each variant row must repeat the product handle. If a variant does not follow this rule, Shopify treats it as a separate product.
Variant limits also matter. Shopify allows:
If your Magento catalog exceeds these limits, you must reduce the variant map. This reduction is common in clothing, footwear, or home décor catalogs with many size and color combinations.
Magento stores images in pub/media/catalog/product. Each file may have multiple resized versions. Shopify uses a CDN and creates optimized versions automatically.
During migration, you must:
Shopify imports images from external URLs. If the image hosts are slow, Shopify delays the import. Large catalogs must upload images in batches.
Magento categories follow a tree structure. Shopify uses collections. Collections can be manual or automated. Automated collections use rules. For example:
To match Magento’s deeper tree, many stores create automated collections using tags. Tags replicate filter logic without creating complex layers.
Stores that rebuild navigation through new templates often refer to patterns shown in Shopify store setup services. These patterns help align menus, filters, and collection rules after import.
Magento stores customer addresses, groups, and order history in different tables. Shopify imports customers through CSV. But Shopify does not import passwords. Customers must reset passwords after launch.
Order imports face limits because Shopify treats orders created through migration as “archived imports.” They do not trigger emails or automated workflows. You must:
If custom order fields exist, store them in metafields.
Magento CMS pages sit in separate tables. Shopify’s Pages tab accepts text and image content. Magento blocks such as size charts or trust badges must convert into sections or custom templates inside Shopify.
Once products, variants, collections, customers, and orders reach Shopify, the next stage focuses on SEO, redirect mapping, and launch checks. This part plays a major role in traffic stability. Magento and Shopify use different URL formats, so old URLs must map to new ones. This mapping phase influences organic visibility after the switch.
This section also covers country-wise migration cost, which helps set realistic expectations for global brands. Finally, it includes enterprise-grade tools used for large store migrations.

Magento stores SEO meta titles, meta descriptions, and URL rewrites inside separate tables. Shopify stores SEO fields inside each product, page, or collection. Shopify does not import Magento’s rewrite history. It also does not import custom SEO modules or layered navigation URLs.
During the migration, these changes occur:
Magento product URLs may include category paths. Example:
/men/shirts/cotton-shirt.htmlShopify uses:
/products/cotton-shirtThis shift requires redirect mapping.
Magento categories:
/men/shirts/Shopify collections:
/collections/shirtsYou must export Magento’s meta fields into CSV and map them to Shopify’s fields.
Magento themes can hold custom schema tags. Shopify themes handle schema differently. You must rebuild these inside the new theme.
The redirect map protects your search positions. Each old Magento URL must point to a new Shopify URL.
A clean redirect plan reduces 404 errors. It also maintains authority signals built over time.
The redirect process involves:
Shopify supports bulk redirect imports through CSV. Large stores must break redirects into smaller batches to avoid timeouts. Some store owners study the redirect flow used in Magento to Shopify migration services to understand how product handles align.
Migration cost varies by region. Each region follows different hourly rates, infrastructure costs, and team structures. The table below reflects common ranges for mid-size catalogs:
| Country / Region | Typical Hourly Rate (USD) | Mid-Size Migration Range |
|---|---|---|
| USA | $60 – $150 | $6,000 – $25,000 |
| Canada | $50 – $120 | $5,000 – $22,000 |
| UK | $50 – $130 | $5,500 – $24,000 |
| Australia | $55 – $140 | $6,000 – $26,000 |
| New Zealand | $45 – $110 | $4,500 – $18,000 |
| Germany | $50 – $120 | $5,000 – $20,000 |
| France | $45 – $110 | $4,500 – $18,000 |
| Netherlands | $45 – $105 | $4,500 – $17,000 |
| Spain | $35 – $90 | $3,000 – $12,000 |
| UAE | $40 – $120 | $4,500 – $20,000 |
| Singapore | $50 – $140 | $6,000 – $24,000 |
| India | $15 – $40 | $1,500 – $8,000 |
| Eastern Europe | $25 – $60 | $2,000 – $10,000 |
These ranges reflect common patterns seen in global outsourcing and local agency models. Complex catalogs with many variants fall on the higher side.
Large Magento stores need advanced tools to handle variant logic, large CSV files, metafields, or image mapping. Shopify offers partner apps that help this process.
Matrixify supports bulk imports with large datasets. It handles metafields, collections, redirects, and customer data.
Link: Matrixify
LitExtension supports migration from Magento 1 and Magento 2. It handles products, customers, orders, reviews, and URLs.
Link: LitExtension Shopify Migration
Cart2Cart automates the transfer of catalog items, customers, and orders. It reads Magento data without manual coding.
Link: Cart2Cart Migration
Rewind protects Shopify data during import. If a file creates errors, Rewind can restore the previous state.
Link: Rewind Backups
Shopify’s own migration tool helps move basic product data. It works well for small catalogs or early testing.
Link: Shopify Migration App
Magento stores thousands of images across multiple directories. Shopify requires clean URLs during import. Enterprise stores must:
If Magento used custom scripts for image resizing, these images must be replaced with original sources.
A final SEO pass ensures stability. This includes:
This pass reduces indexing issues during the first few weeks after launch.
Once the imported data is inside Shopify, the final phase focuses on QA, theme checks, redirect testing, and operational stability. This stage decides how the store behaves during the first week after launch. A clear launch plan protects both traffic and user experience. It also helps reduce the chance of downtime during the cutover.
This section outlines how engineers examine the imported store, fix structural mismatches, rebuild missing elements, and prepare for the final launch switch.
Magento and Shopify treat data in different ways. Even after a clean import, some values may shift. Variant order may change. Image positions may differ. Collection rules may behave differently. This makes the QA stage important.
A typical QA pass checks:
A structured QA path avoids last-minute issues during launch.
Imported products must be reviewed one by one or through a filtered audit. This includes:
Every product in Shopify uses a handle. Magento does not rely on handles in the same way. If a handle is missing, Shopify generates one from the product name. Engineers cross-check these handles against redirect requirements.
Magento’s configurable products depend on parent-child links. After import, Shopify stores every variant inside one product. Each variant row must match its option values. If a mismatch occurs, Shopify may place the variant under the wrong option.
Magento stores inventory in separate tables. After import, the inventory level must match Shopify’s accepted fields. Backorders behave differently on Shopify. This must be tested.
Magento uses image roles: base, small, thumbnail. Shopify does not. Shopify uses a single image list. After import, each product must show correct images in the correct order.
Magento’s category tree may not match the new navigation. Shopify uses collections, tags, and automated rules. Engineers must confirm:
If the store has complex navigation, examples inside Shopify store setup services help understand how menus and templates shift after data import.
The theme must be checked on desktop and mobile. Shopify supports Online Store 2.0 themes. These themes use sections and blocks inside templates. Magento CMS blocks do not shift directly. Any old Magento blocks must convert into theme sections.
Common theme checks include:
Theme-level metafields must also be checked. They hold values such as icons, labels, size charts, and secondary media.
The redirect file contains all old Magento URLs mapped to new Shopify URLs. Engineers must verify:
Once tested, the redirect file can be uploaded in batches. Shopify accepts many redirects, but large files must be split.
Owners who want to see how redirect logic works in real migration cases often look at patterns documented inside Shopify migration services.
Cutover is the final switch from Magento to Shopify. This phase needs a freeze window. During this window, the Magento store must stop receiving catalog updates. If updates continue, exported data becomes outdated.
Typical freeze window tasks include:
Once synced, the DNS switch can happen.
When Shopify becomes the primary store, DNS records must point to Shopify’s IPs. DNS changes may take minutes or hours depending on the registrar. During this period, users may see either the old store or the new one.
After DNS switch, engineers test:
This confirms that the store runs without broken paths.
The first week after launch is important. Monitoring prevents traffic loss or customer issues.
Post-launch tasks include:
Shopify analytics must also be checked for device patterns, bounce rates, and page speeds.
If the migration involved many metafields or theme-level field groups, teams often review the layout logic shown inside Shopify development partner to align the store further.
The migration ends when:
This allows the store to operate on Shopify without depending on Magento’s structure.
Migration becomes complex when a store carries many variants, deep category paths, layered filters, or custom module data. A structured approach helps, but larger catalogs often need support for data mapping, metafields, redirect logic, and theme structure. Many store owners review the approach used inside Shopify migration services to understand how clean imports and correct mapping protect the catalog.
Teams working on multi-store Magento setups or heavy variant catalogs often depend on formats used inside Shopify development services. These formats support metafield groups, template rules, collection logic, and layout blocks after the migration.
If the store needs a fresh layout, owners also follow patterns explained in Shopify store setup services. This helps rebuild menus, filters, and pages after the shift. These workflows give stores a stable path from complex Magento structures to a simpler Shopify setup.
Migrating from Magento to Shopify in 2026 demands a controlled plan because both platforms treat catalogs, URLs, variants, and SEO in different ways. The shift becomes smoother when data cleanup, attribute mapping, variant reduction, URL exports, and theme preparation follow a clear sequence. A stable result comes from clean files, strong redirect rules, and steady QA before the store goes live.
Shopify offers a cloud setup that removes server tasks and reduces technical maintenance. This gives owners more time to focus on products, content, and operations. With correct mapping, clean URLs, and aligned templates, a Shopify store can run without the legacy constraints of Magento. The complete process gives long-term stability and growth potential for global brands.
You must prepare your Magento data, clean attributes, export the catalog, map variants, import into Shopify, rebuild collections, and apply redirects. A structured sequence avoids data conflicts.
You can move products, variants, categories, customers, orders, reviews, CMS pages, and media. Custom module data may shift into metafields.
SEO stays stable when redirects, meta fields, and sitemap updates follow a planned process. Broken URLs or missing redirects cause ranking loss.
Small catalogs take one to three weeks. Mid-size stores need four to six weeks. Enterprise catalogs need eight to twelve weeks, depending on variants and image volume.
Passwords do not migrate. Customers must reset them after launch. Shopify creates secure login links for new sessions.
Magento URLs must redirect to Shopify URLs. A redirect map protects traffic. Shopify accepts bulk redirects through CSV.
Magento parent-child links convert into variant rows. Shopify accepts three options and one hundred variants. Larger structures need reduction.
Yes. Orders migrate through CSV or apps. Imported orders stay archived and do not trigger emails. Order structure must match Shopify format.
Matrixify, LitExtension, Cart2Cart, and Shopify’s migration app support large and small imports. They handle variants, metafields, and redirects.
Magento categories convert into manual or automated collections. Deep trees need rules or tags to replicate structure.
Yes. You can migrate multiple Magento store views into one or more Shopify stores. Each view must export its own catalog and URLs.
Shopify offers a stable cloud setup, predictable structure, and lower maintenance. This helps store owners focus on catalog, content, and customer activity without server tasks.
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