How to Add Apple Pay to Shopify: A Step-by-Step Guide (2026)

Apple Pay has become a must-have checkout option for Shopify stores that want faster checkouts and fewer abandoned carts. Shoppers today expect to pay with one tap, without typing card details or filling out long forms, especially on mobile devices. That’s exactly where Apple Pay fits in. When it’s available, customers can complete their purchase in seconds using Face ID or Touch ID, which builds trust and reduces friction at checkout.

Recent industry data shows that nearly 1 out of every 2 iPhone users actively uses Apple Pay for online purchases, and mobile wallet payments continue to grow year over year. For Shopify merchants, this directly impacts conversion rates, especially in regions like the US, UK, Canada, Australia, and parts of Europe where Apple Pay adoption is already strong.

In this guide, we’ll walk through how to add Apple Pay to Shopify step by step, explain the exact requirements, and show you why Apple Pay sometimes doesn’t appear even after setup. Whether you’re running a standard Shopify store, Shopify Plus, a B2B setup, or selling subscriptions, this article helps you enable Apple Pay correctly and avoid common mistakes that cost sales.

Shopify Apple Pay Eligibility Rules (Read Before Setup)

Before turning on Apple Pay in Shopify, it’s important to understand the eligibility rules. Many setup issues happen because one small requirement is missed. Apple Pay works only when store settings, payment provider, customer device, and region rules all align.

Store-Level Requirements

Your Shopify store must meet these basic conditions:

• Checkout must be active and publicly accessible
• At least one credit or debit card payment method must remain enabled
• Apple Pay cannot be used as the only payment option
• The store must not be in password-protected or paused mode

If card payments are disabled, Apple Pay will not show, even if it’s turned on in settings.

Payment Provider Requirements

Apple Pay does not work on its own. It runs through your card payment provider.

• Shopify Payments supports Apple Pay by default in eligible countries
• Some third-party payment gateways also support Apple Pay on the web
• Not all gateways that claim Apple Pay support work correctly with the Shopify checkout

If Apple Pay does not appear in your payment settings, the provider is usually the limiting factor.

Country and Region Rules (Important for Global Stores)

Apple Pay availability depends on two things:

• Your store’s country (based on Shopify Payments availability)
• Your customer’s country (where Apple Pay is supported on Apple devices)

For example:

• Apple Pay is widely used in the US, UK, Canada, Australia, and most of Europe
• Customers from unsupported regions will not see Apple Pay, even if your store supports it

This behavior is expected and does not indicate a setup issue.

Device and Browser Requirements

Apple Pay is shown only when customers meet all device conditions:

• Apple device (iPhone, iPad, or Mac)
• Apple Pay is set up in the Wallet app
• Supported browser (usually Safari)

If any of these conditions fail, Shopify automatically hides the Apple Pay button.

Understanding these eligibility rules upfront helps avoid confusion during setup and testing, and it makes the next steps much easier to follow.

Step-by-Step: How to Add Apple Pay to Shopify (Admin Setup)

Once the eligibility and device conditions are clear, enabling Apple Pay in Shopify takes only a few minutes. The steps below apply to most stores using Shopify Payments or a supported card payment provider.

Step 1 – Open Payment Settings in Shopify Admin

Log in to your Shopify admin panel and follow this path: Settings → Payments

This section controls all payment methods available at checkout, including cards and wallet-based options like Apple Pay.

Step 2 – Open Your Card Payment Provider

Under the Card payments section, locate your active payment provider.

• For most stores, this will be Shopify Payments
• Click Manage to access detailed settings

Apple Pay is controlled from inside your card payment provider, not as a separate option.

Step 3 – Turn On Apple Pay Under Wallets

Inside the payment provider settings:

• Scroll to the Wallets section
• Find Apple Pay
• Turn it on and save your changes

If Apple Pay is missing here, it usually means your provider or store country does not support it.

Step 4 – Save and Confirm Apple Pay Status

After saving:

• Apple Pay should appear as an active wallet under your card payment methods
• Make sure at least one card type (credit or debit) remains enabled
• Do not disable cards after turning on Apple Pay

At this stage, Apple Pay is technically active. If you don’t see it on the storefront yet, that’s normal. Visibility depends on device, browser, customer setup, and theme behavior.

Where Apple Pay Buttons Appear in a Shopify Store

After Apple Pay is enabled in the Shopify admin, many store owners expect the button to show everywhere immediately. In reality, Apple Pay appears only in specific locations, and only when Shopify detects an eligible customer and device. Knowing where Apple Pay should appear helps you confirm whether the setup is working correctly.

Apple Pay on the Product Page

On product pages, Apple Pay may appear as a dynamic checkout button. This depends on:

• Your theme’s product page settings
• Whether dynamic checkout buttons are enabled
• The customer’s device and browser

If Apple Pay is available, it usually shows near the “Buy Now” or add-to-cart area. Some themes hide wallet buttons by default, so Apple Pay may still be active even if it’s not visible here.

Apple Pay on the Cart Page

The cart page is one of the most common places for Apple Pay to appear.

• Apple Pay may show as a button above or below the checkout button
• Cart layout matters; cart pages and cart drawers behave differently
• Custom cart logic can block wallet buttons unintentionally

If your store uses a slide-out cart drawer, Apple Pay may not appear unless the theme explicitly supports wallet buttons there.

Apple Pay on the Checkout Page

The checkout page is where Apple Pay is most reliable.

• Apple Pay appears as part of the accelerated checkout options
• It may appear alongside other wallets like Shop Pay
• Shopify decides visibility based on customer eligibility in real time

If Apple Pay shows on checkout but not on product or cart pages, your setup is still correct.

Why Apple Pay Appears for Some Users Only

Apple Pay visibility is customer-specific, not store-wide.

• One customer may see Apple Pay
• Another may not, even in the same store

This happens because Shopify checks device type, browser, Apple Wallet setup, and region before showing the button. This selective behavior is expected and does not indicate a setup problem.

Devices, Browsers, and Customer Conditions for Apple Pay on Shopify

One of the most common reasons merchants think Apple Pay is “not working” is that they test it in the wrong environment. Apple Pay on Shopify is strictly device- and browser-dependent, and Shopify hides the option automatically when conditions are not met.

Supported Apple Devices

Apple Pay works only on Apple hardware where Apple Wallet is available and active:

• iPhone
• iPad
• Mac (with Touch ID or an iPhone paired for approval)

If a customer is shopping from an Android, Windows, or Linux device, Apple Pay will never appear, and that is expected behavior.

Supported Browsers

Browser choice plays a big role in Apple Pay visibility:

• Apple Pay works best on Safari
• On Mac, Safari is required in most cases
• Other browsers may hide Apple Pay even on Apple devices

This is why Apple Pay often appears on mobile but not during desktop testing.

Customer-Side Requirements

Even if your store setup is perfect, Apple Pay shows only when the customer:

• Has Apple Pay set up in their Wallet app
• Has an eligible card added to Apple Wallet
• Is shopping from a supported country
• Is not blocked by private browsing or restrictive browser settings

If any of these conditions fail, Shopify quietly removes the Apple Pay button instead of showing an error.

Why Merchants Miss Apple Pay During Testing

Most failed tests happen because:

• Testing is done on a non-Apple device
• Testing is done in an unsupported browser
• Apple Pay is not set up on the test device
• The test customer is from an unsupported region

Once these conditions are clear, Apple Pay behavior becomes predictable and easier to validate before moving into the actual setup steps.

How to Test Apple Pay on Shopify the Right Way?

Testing Apple Pay incorrectly is one of the biggest reasons merchants assume it’s broken. Since Apple Pay depends on the device, browser, and customer setup, testing must follow the same conditions a real customer would use.

Use the Right Device and Browser

To test Apple Pay properly:

• Use an iPhone, iPad, or Mac
• Open the store in Safari
• Make sure Apple Pay is already set up in the Apple Wallet
• Add a valid card to Apple Wallet

Testing on Chrome, Windows, or Android devices will always fail, even if Apple Pay is enabled correctly.

Test with a Real Checkout Flow

Apple Pay does not appear on empty carts or restricted products.

• Add a physical product to the cart
• Proceed to cart or checkout
• Confirm Apple Pay appears as a checkout option

If your store has shipping rules, tax settings, or address restrictions, those must be valid for Apple Pay to show.

Test Using a Duplicate Theme

To avoid affecting live customers:

• Duplicate your active theme
• Test Apple Pay in the copied theme
• Keep checkout settings unchanged

This helps confirm whether Apple Pay visibility issues are theme-related without risking checkout disruptions.

Common Testing Mistakes to Avoid

Many false errors come from:

• Testing in private or incognito mode
• Testing with Apple Pay is not configured on the device
• Testing from unsupported regions
• Testing only on desktop without Safari

Once testing is done correctly, Apple Pay behavior becomes consistent and predictable. If the button still doesn’t appear after this step, the issue usually lies in the theme logic, payment provider rules, or regional limitations.

Apple Pay Not Showing on Shopify? Common Issues and Fixes

If Apple Pay is enabled but still doesn’t appear on your store, the issue is usually not with Shopify itself. In most cases, it’s caused by theme behavior, payment settings, or customer conditions. Below are the most common problems Shopify merchants face, and how to fix them.

Apple Pay Is Enabled, but the Button Is Not Visible

This is the most reported issue.

• The store is being tested on an unsupported device or browser
• Dynamic checkout buttons are disabled in the theme
• The cart drawer or custom cart layout does not support wallet buttons

What to check:

Open your theme settings and confirm that dynamic checkout buttons are enabled on product and cart pages. If you’re using a custom theme or a heavily modified cart, wallet buttons may be hidden by design.

Apple Pay Option Is Missing in Payment Settings

If you don’t see Apple Pay under wallets at all:

• Your payment provider may not support Apple Pay on Shopify
• Shopify Payments may not be available in your store’s country
• Card payments are not fully activated

What to check:

Confirm that Shopify Payments is active (or that your third-party gateway supports Apple Pay on web) and that at least one card payment method is enabled.

Apple Pay Shows for Some Customers but Not Others

This is expected behavior.

• Apple Pay appears only for customers using Apple devices
• The customer must have Apple Pay set up in their Wallet
• The customer must be located in a supported country

What to check:

Test with multiple devices and locations. Apple Pay visibility is customer-specific, not global.

Apple Pay Appears, but Payments Fail

In some cases, customers can see Apple Pay, but the transaction does not complete.

• Payment provider configuration issues
• Address or shipping rule conflicts
• Currency or region mismatch

What to check:

Review failed order logs in Shopify and confirm that your payment provider supports Apple Pay for your selling regions and currencies.

Once these issues are resolved, Apple Pay usually starts appearing consistently across eligible devices. If problems continue even after these checks, the store often needs a deeper review of checkout logic, theme code, or payment provider settings.

Apple Pay for Shopify Plus and B2B Stores

Apple Pay works well for most standard Shopify stores, but its behavior changes when you’re running Shopify Plus or a B2B setup. These cases need extra attention because checkout logic, buyer flows, and payment visibility can differ from regular stores.

Apple Pay on Shopify Plus

On Shopify Plus, Apple Pay can be enabled the same way as any other store, but custom checkout logic can affect whether the button appears.

Key things to keep in mind:

• Apple Pay follows Shopify’s accelerated checkout rules
• Custom checkout extensions or scripts can hide wallet buttons
• Changes made to checkout UI may override the default wallet placement

If your Plus store uses a customized checkout, Apple Pay may be active but not visible until wallet support is added back into the checkout layout.

Apple Pay in Headless or Custom Frontends

For Shopify Plus stores using a headless setup:

• Apple Pay support depends on how checkout is handled
• Standard Shopify checkout supports Apple Pay automatically
• Fully custom checkout flows may require additional configuration

In these cases, Apple Pay behavior is not controlled only by the Shopify admin.

Apple Pay for Shopify B2B Stores

Apple Pay behaves differently in B2B environments.

• Apple Pay can be enabled at the store level
• Accelerated checkout options are limited for B2B buyers
• Many B2B customers will not see Apple Pay at checkout

This is expected and does not indicate a setup problem. B2B checkouts often rely on invoice-based or negotiated payment terms, where wallet payments are not always available.

What B2B Merchants Should Expect

For B2B-focused stores:

• Apple Pay may appear for DTC customers, but not B2B buyers
• Visibility depends on checkout type, not just payment settings
• Apple Pay works best when mixed B2B + DTC models are clearly separated

Understanding these limitations upfront helps avoid confusion and unnecessary troubleshooting.

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Apple Pay for Subscriptions and Recurring Orders on Shopify

Apple Pay is not limited to one-time purchases. It also works with subscriptions and recurring billing on Shopify, but only when certain conditions are met. This is an area where many stores get confused, especially after enabling Apple Pay and seeing mixed results.

How Apple Pay Works with Subscriptions

When a customer uses Apple Pay for a subscription:

• The initial checkout is approved using Face ID or Touch ID
• Future recurring charges are handled automatically by the payment provider
• Customers do not need to re-approve each billing cycle

From the shopper’s side, the experience feels simple and familiar, which helps reduce drop-offs during subscription signups.

Requirements for Apple Pay Subscription Payments

For Apple Pay to work with subscriptions:

• Your store must use Shopify Payments or a supported gateway
• The subscription app must support Apple Pay
• The selling currency and the customer country must be supported
• Card payments must remain active alongside Apple Pay

If any of these conditions are missing, Apple Pay may still show for one-time purchases but not for subscription products.

Why Apple Pay May Not Show on Subscription Checkout

Common reasons include:

• The subscription app does not support Apple Pay
• The checkout flow is customized in a way that hides wallet buttons
• The customer’s region does not support Apple Pay for recurring charges

This often leads merchants to think Apple Pay is “partially broken,” when in fact it’s working as designed.

What Merchants Should Check Before Going Live

Before promoting Apple Pay for subscriptions:

• Test a full subscription checkout on a real Apple device
• Confirm the recurring charges process is correct after the first payment
• Check order and payment logs in Shopify admin

When set up correctly, Apple Pay can make subscription signups faster and more reliable, especially on mobile.

Need Help Setting Up Apple Pay Without Checkout Issues?

Setting up Apple Pay looks simple, but in real stores, it often breaks because of theme customizations, cart logic, subscription apps, or region-based payment rules. That’s where CartCoders, a trusted Shopify development company, steps in.

We help Shopify merchants:

• Review Apple Pay eligibility across countries and currencies
• Fix Apple Pay buttons missing on product, cart, or checkout pages
• Resolve conflicts caused by custom themes, cart drawers, and apps
• Validate Apple Pay for Shopify Plus, B2B, and subscription checkouts
• Test real checkout flows without affecting live customers

Whether you’re launching Apple Pay for the first time or fixing a setup that isn’t converting, our Shopify experts make sure it works the way customers expect, fast, secure, and reliable.

Conclusion

Adding Apple Pay to Shopify is one of the simplest ways to reduce checkout friction when it’s done correctly. The setup itself takes only a few minutes, but visibility and performance depend on meeting the right conditions.

Before going live, make sure you’ve checked the essentials:

• Apple Pay is enabled under your card payment provider
• At least one credit or debit card method remains active
• Testing is done on a real Apple device using a supported browser
• Theme and cart layouts allow wallet buttons to appear
• Regional and customer eligibility rules are understood

Apple Pay is not meant to show for every visitor, and that’s normal. When it appears for the right customers, it shortens checkout time and improves purchase completion, especially on mobile.

If Apple Pay doesn’t show or behaves inconsistently, the issue is usually tied to theme logic, payment configuration, or region-specific rules. Fixing those early helps avoid lost sales and customer confusion.

Once everything is validated, Apple Pay becomes a reliable checkout option that works quietly in the background, letting customers pay faster while your store captures more completed orders.

Frequently Asked Questions